Issue link: http://osercommunicationsgroup.uberflip.com/i/393631
P ro d u c e S h o w D a i l y S u n d a y, O c to b e r 1 9 , 2 0 1 4 4 WHAT YOUR BUSINESS SHOULD DO NOW ABOUT CHIP CARDS By David Pollino, Fraud Prevention At the end of April, Target announced it would implement chip-based credit cards by early 2015. For any small business owner who accepts credit cards, that announcement should have been a wake- up call to upgrade your card processing systems. The shift to EMV (Europay, Mastercard, and Visa) chip cards and card readers over the next 18 months will mean more secure transactions for con- sumers and businesses. The move to EMV chip cards will also shift liability: Businesses that cannot accept chip cards could assume the burden for financial losses from potential card fraud. That's why I've been saying for a few months now that if your business accepts credit and debit card payments, you should be planning now for the industrywide conversion to EMV coming next year. Follow the Leader Target is leading the charge through a $100-million initiative to install new payment terminals in its nearly 1,800 stores by this September 2014. By early next year, Target will enable all of its REDcards with chip-and-PIN tech- nology and begin accept- ing payments from all chip-enabled cards in its stores. What you as a business owner need to know is EMV chip technology is com- ing, and you should consider upgrading your card processing infrastructure soon- er rather than later. Fraudsters look for weak links, and so I wouldn't be sur- prised if they try to take advantage of merchants that don't upgrade since it will ORCHARD VALLEY HARVEST ANNOUNCES NEW WELLNESS MIXES AND MULTIPACKS Orchard Valley Harvest announced the addition of Multipacks and Wellness Mixes to its product line to help expand growth of on-the-go snacking in grocer produce sections. The additions will help make healthy snacking more convenient for busy consumers and provide a healthier alternative to other impulse purchases like chips or candy. "Orchard Valley Harvest is commit- ted to promoting a healthier lifestyle as reflected in our non-GMO Project Verified products that are free of any arti- ficial ingredients," said Howard Brandeisky, Senior Vice President, Global Marketing and Customer Solutions at John B. Sanfilippo & Son, Inc., the manufacturer and distributor of Orchard Valley Harvest products. "We're taking snacking to the next level with our new Wellness Mixes and Multipacks, conveniently packaged for active lifestyles." Multipacks Designed with convenience in mind, Orchard Valley Harvest's Dry Roasted Almonds, Cranberry Almond Cashew Trail Mix, Dark Chocolate Covered Almonds and Dry Roasted Salted Cashew Halves and Pieces are now avail- able in multipacks consisting of eight 1- ounce bags. The new 1-ounce bags are perfectly portioned to include in a healthy lunch or as a single serving snack in between activities. Varieties include: Cranberry Almond Cashew Trail Mix; Dark Chocolate Covered Almonds; Dry Roasted, Salted Almonds; and Cashew Halves and Pieces. Continued on Page 85 Continued on Page 85 Lee M. Oser CEO and Editor-in-Chief Kim Forrester Paul Harris Associate Publishers Lorrie Baumann Editorial Director JoEllen Lowry Dave Bernard Jeanie Catron Associate Editors Yasmine Brown Vicky Glover Graphic Designers Caitlyn Roach Customer Service Manager Lynn Hilton Marcos Morhaim Account Managers Enrico Cecchi European Sales Produce Show Daily is published by Oser Communications Group ©2014 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.oser.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy. AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH PMA