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P ro d u c e S h o w D a i l y S u n d a y, O c to b e r 1 9 , 2 0 1 4 2 6 HELLMANN'S DEFINED BY CORPORATE DNA By Markus Fellmann, Global VP, Hellmann Perishable Logistics Hellmann's Corporate DNA defines who we are and what makes us stand out. It also ensures our heritage through successive generations by enabling new team members from around the world to share our values. People First At Hellmann, we create and sustain a fun, stimulating and empowering envi- ronment that attracts, retains and nour- ishes good people. Through training, compensation and recognition, we encourage our people to develop their talents in an atmosphere of mutual respect and trust. Our people are the essence of our success. Tvhey deter- mine our customers' perception of our organization. They directly affect the customers' satisfaction and loyalty, and we understand that. All About the Customers, Always We are continuously looking for ways to enhance our ability to add value to our services so we can surpass the needs and expectations of our cus- tomers. We strive to deliver the experi- ence the customer truly wants, every- where around the world, by listening to them and by taking time to know and understand them better. We take great pride in being a customer-centric organization, and making sure we have our customers in mind in every task we perform. Making It Work Better, Every Day Through business processes and high quality standards, we increase our organizational agility and operational efficiency. We look for every opportu- nity to minimize costs through improved pro- ductivity and excellent vendor relations, in order to not only add to our bottom line but also to enhance our value proposition to our customers. Innovation and Entrepreneurship At Hellmann, we foster creativity, innovation and entrepreneurship throughout the company, creating an environment where it is okay to take risks. We encourage our people to think outside of the box, and relent- lessly promote service customization to keep abreast of the continually changing needs and expectations of our customers. Sustainability At Hellmann, we are serious about providing services on the principles of economical, ecological and social sus- tainability to create opportunities for future generations. We are sensitive and responsible to people, communi- ties and environments within the regions in which we are active. Through these princi- ples of a sustainable development, we ensure the future of our family-owned business. You and Me Every day, 'You and Me' take on new goals and challenges, whether it be a shipment having to reach its destina- tion successfully, a particular work process undergoing modification, or new concepts being developed, 'You and Me' make it happen. 'You and Me' stands for our commitment to one another, enlightening us in times when we really need to support each other, inspiring us to lend a hand to others when necessary, and motivating us to work together. 'You and Me': relation- ships that last generations. During Fresh Summit, visit Hellmann's at booth #2550. Go online at www .hellmann.net/hpl, call 305-594-4995 or email info@hplgroup.com. DFA OF CALIFORNIA IN A NUT SHELL Established in 1908, DFA of California is a technical service organization focused on addressing the needs of the food industry with a special focus on California's specialty crops. With rap- idly growing expectations from regula- tors, consumers and retail outlets, companies must be more proactive in their approach to food safety and qual- ity practices. DFA offers its services to packers, processors and exporters to aid them in their efforts to maintain the highest standards in food safety and quality. Services include food safety audits, food safety training and con- sulting, analytical services by its ISO 17025 accredited laboratories, com- modity inspections and arbitration. Maintaining awareness of upcom- ing industry and regulatory changes is a top priority for DFA of California. In light of the Food Safety Modernization Act and the trend by food companies to move towards a Global Food Safety Initiative (GFSI) platform, DFA has developed its own food safety standard called the DFA of California Food Safety Standard. The purpose of this standard is to prepare its members and the rest of the food industry for the future of domestic and international audits. Food safety has, and continues to be, a major focus of retailers, con- sumer groups, customers and regulato- ry agencies. To meet the needs of the industry, DFA of California works with food manufacturers, providing consult- ing and the training and education needed to meet food safety goals and to excel in food safety and quality practices. Consulting services and courses offered include, but are not limited to: consulting services; BRC Global Standard; SQF; HACCP; and GMP. Training and educa- tion courses offered include: Introduction to HACCP; Advanced HACCP; GFSI; BRC Version 6 Understanding the Requirements; and Implementing SQF Food Safety Management System version 7.1. Custom Training Programs include: Internal Auditor Training: Verifying the Effectiveness of Your Food Safety Program; GMP (Good Manufacturing Practices); and Food Safety Modernization Act (FSMA). DFA of California's highly trained and well equipped ISO 17025 accredit- ed laboratories produce results that are accepted and recognized worldwide. Its laboratories have the capacity to perform pesticide, food additive, microbiological, filth, and mycotoxin analysis; they are specialists in the analysis of aflatoxin, ochratoxin and patulin. All of the labs are convenient- ly located in the Northern and Central California, with a courier service to meet your needs. A n o t h e r principal service DFA offers is commodity inspection. This was the first service DFA offered to the food industry back in 1908, and it continues to be the leading service provider in the state of California. Understanding inspection is an integral part of processing agricultural prod- ucts DFA offers incoming and outgo- ing inspection services. Additionally, DFA offers an internationally recog- nized certificate called The Red Seal. This seal indicates the product stamped with it exceeds USDA stan- dards and the processing facility meets a high standard of food safety. For more information, visit www .dfaofca.com, call 916-561-5900, email contact@dfaofca.com or stop by booth #2179. CATANIA WORLDWIDE: A MULTI-GENERATIONAL FAMILY Originally established in 1929 in Toronto, Ontario, by Michael Catania, M.L. Catania and its parent company Catania Worldwide has grown to encompass three countries and has become an importer of fruit from all over the world. Now owned by Michael's grandson Paul Catania, Catania Worldwide and its affiliated companies work to develop unique programs for a range of cus- tomers. Catania Worldwide customers range from local grocery chains such as Castellini's in Cincinnati and Longo's in Toronto, to national chains such as Walmart and Costco in the U.S. and Loblaw's, Sobey's and Metro in Canada. Vertically integrated and Global GAP certified in the U.S., Catania Worldwide's sales force works with each of its retail chains to provide quality produce in packaging that meets the consumer 's needs. One example is a ripening program in Catania's Toronto warehouse that natu- rally ripens fruit using only heat and humidity to reach peak flavor. This fruit is then shipped promptly to pro- vide consumers with fresh and ready- to-eat produce. Catania Worldwide also seeks out new, delicious fruit to provide con- sumers with new taste choices. Recently introduced by its California based company, Stellar Distributing, the tiger fig is generating enormous interest from wholesalers who like its vivid green and yellow striped exterior and raspberry red interior that provides a sweet flavor. The Catania group of companies has become vertically inte- grated, growing, pack- ing, shipping and dis- tributing figs, kiwi and limes from its own sources in California and Mexico. Working on new import programs has been one of the key busi- ness development tools utilized by Paul Catania to grow his organization. Paul Catania recently returned from a trip to his Mexican company to oversee a fig import program that cur- rently supplies Black Mission figs from Mexico into the Canadian market. Combined with a U.S. fig program, Catania Worldwide now offers fresh figs year round in the Canadian market which is a very exciting opportunity. Catania Worldwide also hopes to have approval from the USDA during the coming year to start a similar program into the U.S. through Stellar Distributing. "We are successful because of the people working for us," said Catania. "I have salespeo- ple who have been with me for a long time. In some cases, more than 20 years. We are family. My father emphasized this when he was alive, and I have always done the same. My sales staff does this work because they love sell- ing produce and they love talking to their customers about produce. We have customer relations that are multi- generational. We are not done, and I like to think we are only 85 years young." After 85 years, Michael Catania's legacy is still going strong. Learn more at booth #4432 during Fresh Summit. Visit www.cataniaworldwide.com, call 416-236-9394 or email info@ cataniaworldwide.com.