Oser Communications Group

Produce Show Daily Oct 17 2014

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P ro d u c e S h o w D a i l y Fri d a y, O c to b e r 1 7 , 2 0 1 4 6 6 fruit, the prune. Our delicious Pitted Prunes come in many options such as Amaz!n diced prunes, Ones, our individually wrapped and PlumSweets, our decadent chocolate and yogurt covered prunes. Our prunes are great additions to salads, cereal, oat- meal, yogurt, cookies, muffins, side dish- es, sauce and of course a delicious snack. Sunsweet Amaz!n Prunes are truly The Feel Good Fruit™ because of their great taste and incredible nutrition. As many know, prunes contain fiber for digestive health; in addition, they help promote satiety, weight management, bone health and can support a healthy heart. At only 100 calories per serving (40 grams or about 4-5 prunes), prunes con- tain 3 grams of dietary fiber and no fat. Compared to other dried fruits, prunes are lower in sugar and boast a low glycemic index of only 29 (one of the lowest on the planet). This means they are digested and absorbed slowly by the body, which helps to sustain energy over a longer period of time compared to foods with a higher glycemic index. Prunes are also a source of potassi- um – a mineral associated with a decreased risk of bone loss and osteo- porosis – which helps to increase bone mineral density while reducing bone breakdown. Prunes also contain magne- sium, which is important for bone struc- ture, and vitamin K, which plays an Sunsweet ( Cont'd. from p. 1) important role in bone mineralization. Additionally, prunes feature plant-based compounds called polyphenols, which promote bone health by reducing bone mineral loss. Adding Sunsweet Amaz!n Prunes to the diet can support a healthy heart. Prunes are low in sodium and contain zero fat, and contain 3 grams of dietary fiber in every serving. A high intake of dietary fiber has been associated with a lower risk of heart disease. A study from UC Davis found that eating 10-12 prunes daily lowered LDL cholesterol levels (the "bad" cholesterol that contributes to plaque buildup) in men. Be sure to stop by booth #1858 to learn more about our Amaz!n Prunes. About Sunsweet Sunsweet Growers Inc., established in 1917, has 97 years of experience and heritage in producing the highest quali- ty dried fruits. The Yuba City, Calif.- based cooperative of 300 grower/mem- bers is the worldwide leader in prunes and related products. Most recently, the product portfolio has been expanded to include a full line of dried fruit snacks and juices, all designed to fit today's need for healthy and convenient food choices. Its family of farmers take great pride in growing the highest quality and best tasting prunes for your entire fami- ly to enjoy. For more information, visit www.sunsweet.com, email jdriscoll@ sunsweet.com or stop by booth #1858. GIUMARRA VINEYARDS EXPERIENCES U.S. RETAIL SUCCESS WITH SWEETIES BRAND TABLE GRAPES Also known as ARRA 15, Sweeties™ variety table grapes hit the shelves of U.S. retail this August with very positive results. With a wonderful sugar-to-acid balance, Sweeties not only give con- sumers the sweetness they crave, but exceptional flavor and crispiness too. Sweeties are packed in an eye-catching candy-stripe graphic pouch bag, designed to stand out from the traditional grape varieties, and instantly let the consumer know that they are getting a variety that is unique and delicious. Growers from around the world have realized that Sweeties are a very special variety, which could potentially take the place of the Thompson Seedless, based on flavor, size and reduced costs of grow- ing. In August, Giumarra and its breeding partner Grapa Varieties hosted over 300 growers to come see the Sweeties and other varieties in the ARRA breeding program. Sweeties have now been planted globally, with production scheduled this year from South America, South and Northern Africa, the Middle East and Europe. The first Peruvian and Chilean Sweeties are set to arrive to Giumarra on the East Coast this November through January. Giumarra looks forward to sup- plying its retail partners with a continu- ous program of Sweeties from California, Peru, Chile and Mexico. Giumarra's next offering from the ARRA Variety collection will be an early-season red seed- less stunner numbered as the ARRA 29. This variety is a beautiful fiery pinky-red color, with large size, and flavorful, sweet and meaty flesh. There has been an overwhelming response from growers requesting this variety, and Grapa is working to supply current demand for buds and rootstock. Giumarra will have some first year pro- duction starting summer 2015, with more supply coming on in 2016. The ARRA 29 has potential to become Giumarra's Flame seedless replacement. Also in the pipeline for Giumarra are the ARRA 28, a sweet, Muscat-tinged late red, the ARRA 32, a mid-late jumbo black seedless, and the ARRA 25, a late season green with an attractive color, elongation and tropical flavor. Giumarra's goal is to have a diversified product mix, with more varieties filling shorter windows so that consumers can receive fresh product and exciting new flavors with every purchase. In addition to the varieties that Giumarra has chosen for current produc- tion, Grapa offers a catalogue of vari- eties suited to specific climates and growing conditions. Its website, www.grapaes.com, shows pictures and specifications for each ARRA variety. Giumarra Vineyards and Grapa will have many of these varieties on display at booth #683 for visitors to see and taste. For more information, visit www .grapaes.com or stop by booth #683. obvious truism lies the seed of the future. For whether you know it or not, the truth is, the produce industry owes its future, to Locus Traxx. This is no idle boast, despite the somewhat dramatic presenta- tion of the information, as every change requires two things to make it happen: a need and a catalyst. To explain, perhaps it's best to start at the beginning. America began as a nation of farmers, and the buying and selling of crops formed the basis of our culture and economy for much of our nation's early history. However, the mod- ern produce industry, with its tempera- ture controlled refrigerated trucks, was born in the aftermath of World War II. As post-war families flocked to their white picket fences and cul-de-sacs, the demand for fresh, readily available and healthy food increased. With greater technological innova- tion, long distances were shortened, and shelf-life lengthened. Refrigerated trucks delivered an ever growing variety of pro- duce to markets across the country. This spurred the growth of the retail industry, market to supermarket, supermarket to big-box store. However, nearly three quarters of a century later, the literal driving force behind that change has grown stagnant. Well tread roads following well tread business practices, all roads leading, however circuitously, to the dinner plate. The challenge, for those whose livelihood is intricately tied to the trans- portation of these goods, is in maintain- ing quality, whether of produce, reputa- tion or bottom line. Wilted lettuce leads to wilted earnings, and rotten tomatoes spoil brands overnight. Locus Traxx ( Cont'd. from p. 1) Need. The solution is simple. The name, decidedly less-so, Locus Traxx Worldwide. The literal next step in the evolution of the cold chain, Locus Traxx Worldwide is as far removed from previ- ous attempts at tracking and temperature monitoring technologies as man is from dinosaur. With the only true real-time service on the market, Locus Traxx pro- vides clients with the data they need to ensure their shipments arrive safe, as well as on-time. Catalyst. As Locus Traxx Worldwide experi- ences its own growth, evolving from a small start-up into a worldwide presence, it stands poised to usher in something dif- ferent, a change. This change is not so monumental. Apple carts shall not be upset, and the wheel, static both in form as well as func- tion, shall remain thoroughly unmolest- ed. The true change will be far more sub- tle. Fruits, vegetables, temperature-sensi- tive goods of all varieties will arrive as cold as needed. Trucks will continue their well-worn path from farm to fork. The true change will come in the absence of failure. True change will be visible as lost loads are found. True change will become obvious when someone asks, "remember recalls?" For some companies, that change is here, now. Join the companies who have chosen to face the future. Locus Traxx is ubiquitous. Locus Traxx Worldwide is inevitable. For more information, visit www.locus traxx.com, write to info@locustraxx .com, call 561-575-7600 or stop by booth #2825. AMORETTI'S NEW COOKIE AND NOISINA SPREADS: RICH INDULGENCE Amoretti's new spreadable treats will dance on your palate and make your taste buds want to sing! As all Amoretti prod- ucts, these spreads are made with excep- tional ingredients, crafted with great care and attention to achieve the perfect sym- phony of flavors and textures. For the cookie spreads, it has select- ed two cookies Amoretti adores. Both are noted for nuanced flavors, rich composi- tion and memorable textures. Spread onto your morning toast, dip your favorite fruits, enhance pancakes, mix a dollop into yogurt or just simply spoon them out of the jar for a delightful treat. Cookies & Cream: Inspired by everyone's favorite sandwich cookie, the rich and silky spread will compel you to find ways to enjoy its rich chocolatey goodness. Graham Cracker: Gentle spice, creamy texture – this spread will make you nostalgic for summer nights and campfire s'mores. Top ice cream, blend into milk shakes, flavor a batch of fudge – the possibilities are endless. Noisina™ Hazelnut Cocoa: In the realm of chocolate hazelnut spreads, the choices are abundant, but none compare with Amoretti's Noisina Spread. The ele- gant butter contains 30 percent more hazelnuts than other brands, in perfect harmony with pure cocoa and sweetness. You'll love it on your butter croissant, toast, over berries or tropical fruits. If you feel inspired, use it with abandon in your layer cakes or to jazz up muffins and scones. All of Amoretti's spreads are kosher, preservative-free, made with natural fla- vors and non-GMO ingredients. Available in 12 oz (340g) jars retail- ing for $6.95 each at www.AmorettiStore.com, with larger pack sizes (9-55 lb tubs and buckets) available for food service and industrial use. For more information, visit www .amorettistore.com.

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