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P ro d u c e S h o w D a i l y 6 3 Fri d a y, O c to b e r 1 7 , 2 0 1 4 TSAMMA WATERMELON JUICE FOR SPORTS RECOVERY, OR JUST PURE ENJOYMENT You might want to skip the Gatorade and reach for some tasty watermelon juice the next time you hit the gym for a workout, according to new research, and there's no better place to get it than from a fully inte- grated farm-to-bottle operation that's part of one of the nation's top watermelon pro- ducers: Tsamma Juice from Frey Farms. Loaded with vitamins and antioxi- dants, Tsamma Juice, which debuted in July, also contains l-citrulline, an amino acid with proven ability to help facilitate lactic acid elimination and exercise recov- ery. Each 8-ounce serving provides 45 per- cent RDA vitamin C and 20 percent RDA vitamin A (as beta-carotene), and water- melon juice is known to provide immune support, contain anti-inflammatory proper- ties, and support the heart. Tsamma Juice, which is cold pressed and lightly pasteur- ized, does all of this at just 80 calories per serving, lower than many juices. While marathon runners have long used watermelon and watermelon juice to aid in recovery, it was at a meeting of the National Watermelon Promotion Board that Frey Farms CEO Sarah Frey-Talley first got the idea for the juice. "Someone commented during the meeting, 'Wouldn't it be great if we could get athletic teams to eat watermelon after they practiced,'" she explained. "And I'm visualizing these football players trying a 20- pound watermelon, thinking, 'Well, that's not convenient.' It was, 'How do we take this popular item, this very tasty fruit, and make it into a con- venience product?' So you get all this flavor and the nutritional benefits of watermelon in the convenience of a bottle." Tsamma Juice, named in tribute to the ancient South African ancestor fruit of today's watermelon varieties, is produced by an exacting process in which melons are hand picked and hand cut, then individual- ly tested for sugar content and taste. Only fruit meeting the company's stringent crite- ria are then juiced. While watermelon typi- cally grows for 10 months out of the year, Frey Farms will offer fresh Tsamma Juice year-round through its process of "hooping," in which melons are grown in tunnels to protect from frost. Tsamma Juice comes in an attractive red and white plastic bottle and has an SRP of $2.95 - $3.99 for 12 ounces. Frey Farms, based in Keenes, Ill., has growing operations in seven states in the Midwest, Southeast and West Virginia. The company is a leading national supplier of watermelons and pumpkins, and produces a number of other crops. It supplies Whole Foods, The Fresh Market, Walmart, Target and all other top 25 retailers, as well as specialty retailers. For more information, visit www.tsamma juice.com or freyfarms.com, call 812-874- 3373, email sales@freyfarms.com or visit booth #1883. LONGYUN FOODS INTRODUCES SUN-DRIED AND SLOW-ROASTED TOMATOES WITH GOLDEN LAKE Grown in the foothills and plateaus of the Himalayan Mountains, the tomatoes used by Longyun Foods mature in optimal conditions to ensure the highest-quality products. In one of the last pristine cor- ners of the Earth, Longyun tomatoes are cultivated with snow water, pure moun- tain air and radiant sun rays – a combina- tion that leads to products packed with vitamins A and C as well as lycopene, a compound known to reduce the risk of prostate cancer. Longyun's sun-dried and slow-roast- ed tomatoes are processed in sterile, state-of-the-art facilities where both industry and government agents inspect every aspect of production. From har- vesting to roasting to packaging, every step is meticulously carried out to ensure only the finest products reach consumers. All of Longyun Foods' products are processed in strict accordance with GMP standards and HACCP plan, and the man- ufacturer is certified by ISO22000, BRC and Kosher organizations. After achieving unprecedented suc- cess in both European and Japanese mar- kets, Longyun Foods now brings its wild- ly popular products to American markets through collaboration with Golden Lake. Golden Lake is a trusted American brand known for food products that boast great taste, freshness and affordability. Based in Brooklyn, N.Y., Golden Lake has formed partnerships with trust- ed companies such as Western Beef, Key Foods and Shop-Rite. Furthermore, to ensure only the best reaches its cus- tomers, the Golden Lake sends out sam- ples from every shipment to FDA-certi- fied labs for ingredient screening and bio-analysis to guarantee consistent high quality in all of its products. For more information on Longyun, email sales@longyunfoods.com or visit www.longyunfoods.com. For more informa- tion about Golden Lake/Amerihua Produce, email info@amerihuaproduce.com or visit www.amerihuaproduce.com.