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Gaming News October 1, 2014

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G a m i n g N e ws W e d n e s d a y, O c to b e r 1 , 2 0 1 4 2 6 them top-performers in the land-based or social markets – to be implemented on their sites. "We're excited to offer so many of our classic, proven games to real-money online casinos," said Anthony Singer, CEO of High 5 Games. "It is vital for casinos to offer authentic and familiar brands to its players on their online plat- forms, and that's why we believe Vault will be an essential component of any successful online casino venture." It has not taken long for slots from High 5 Games to become well estab- lished in the real-money online gaming market in New Jersey. Although online gambling in the state has been legal for less than a year, classic H5G titles like Dangerous Beauty, Jaguar Princess, Shadow of the Panther, Sirens, The Vanishing Act and The Dream are already live in Caesars', Tropicana's and High 5 G ames ( Cont'd. from p. 1) Virgin's online casinos, with more deals to come. High 5 Games is making strides in real-money online gaming in Europe as well. In the last six months, H5G has made significant headway in the European and U.K. markets, and the company's business development team has been finalizing distribution agree- ments with NYX, Amaya and Gamesys that will bring Vault to regulated mar- kets by Q4 2014. Additionally, an office space has been sourced in Gibraltar, the equipment purchase has been made, and H5G is in final talks with the GBGA to obtain a remote gaming software supplier. Regardless of platform, High 5 Games is making it clear that it stands head and shoulders above the competition when it comes to creating top-notch content for the gaming industry. For more information, stop by booth 2230. use the player's card not only for account-based wagering, but also for every transaction on the property. So not only do you know exactly who is not playing, you also know a little but about them as well. You begin to see clues and patterns as to why certain guests are not interested in gaming. In our industry we like to throw around hackneyed words like "business intelligence," but it's not really intelli- gent to say that you are making a com- pletely meaningful decision based on data, when you are missing complete portions of meaningful information. That is, player tracking inferences might be relevant when you only consider the players you know about. But you don't know every guest. In certain ways the data collected by player tracking systems are based on an unrepresentative sample, which implies that the conclusions or inferences that you make based on such an unrepresenta- tive sample shouldn't be trusted. Or at the very least, they should be taken with a grain of salt. It's like "George Burns data analysis;" he said: "If you live to be one hundred, you've got it made. Very few people die past that age." Iverson Gaming is taking this unique cruise industry wisdom and bringing it to land- Iverson G aming Systems ( Cont'd. from p. 1) based casinos. We've found there's a problem in the paradigm of how a player tracking sys- tem currently works; it is difficult to pro- vide a meaningful experience, especially a meaningful social experience, when a patron is "tethered" by a player card to a fixed location and can only see offers and rewards via the display at that exact loca- tion. We need to keep the guest holisti- cally entertained, we need to give the guest the social experience that most of them came for in the first place, and we need to make use of the player tracking system to help do that. Our latest solution turns player tracking into a mobile, social experi- ence, where the player is liberated from their player's card but can still stay con- nected throughout the property, and can even stay connected at home. We've undertaken the preliminary develop- ment, and we are currently looking for a land-based beta site that is excited about pioneering this technology with us. The value of this tool is remarkable, not only for the casino but also for the player. So visit Iverson Gaming Systems at booth 2609 to become one of the first land- based properties to benefit from this new technology. For more information, visit Iverson Gaming Systems at booth 2609. their casino in Las Vegas. Casinos are hosting slot leagues, semi-finals and then in-casino finals to find the top players to represent them at the National Championship. For those that can't make it to the Championship event, Multimedia is also offering live coverage of this epic fight to the finish through its YouTube channel. National TournEvent of Champions began in 2012 with regional competitions in California and Washington. The event crowned its first national champion in 2013 after 88 players from 77 casinos Multimedia G ames ( Cont'd. from p. 4) competed in the finals at Lagasse's Stadium at The Palazzo in Las Vegas. The 2014 event is even bigger with 123 players from 100 casinos and a total purse of $500,000 – double the 2013 purse. The National TournEvent of Champions tour buses are sponsored by Strictly Slots, APSM Systems, Effinet, Bensussen Deutsch & Associates, e- gads!, Andover Audio, Quixant, Sequel Data Systems, Unistar-Sparco Computers, Sunkist Graphics and VSR Industries. For more information, visit www.multi mediagames.com or stop by booth 1165. 2014 Best of Best of Show BALLY UNVEILS NEW SLOT GAMES AND CONCAVE CABINET Bally Technologies, Inc., proudly unveils world-class licensed branded games and a groundbreaking gaming platform that are guaranteed to grab attention on the casino floor. Bally brings one of the highest- grossing films in history to slot players in TITANIC™, a new progressive video slot centered on the iconic star-crossed lovers from James Cameron's TITANIC. The game is showcased on Bally's ALPHA 2™ Pro Series™ V22/32 slot cabinet, with breathtaking film footage featured on a 1080p resolution, 32-inch vertical monitor. The stunning sound- track, with favorites such as "My Heart Will Go On," by Celine Dion and James Horner, creates a fully interactive and cinematic experience. TITANIC integrates two base- game mystery features and three pro- gressive jackpots, including one large top award. The main attraction U- Spin™ bonus wheel, resembling a ship's helm, awards credits as well as one Free Games feature. Bally's new ALPHA 2™ Pro Series Wave™ platform gives a brand-new look and feel to any casino floor with its trail- blazing 40-inch concave LCD monitor. The game screen on this sleek cabinet curves gracefully inward, providing opti- mal viewing and increased interaction for players. Bally's entire library of video- slot games for the Pro Series V22/22 and V32 can be played on the Wave. In addi- tion, four initial games have been devel- oped specifically for the Wave to take full advantage of its advanced features. Bally also offers a full suite of inter- active solutions that are designed to give casinos a single view of the player across online, mobile and traditional brick-and- mortar gaming platforms. For more information, visit ballytech.com.

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