Oser Communications Group

NATURALLY HEALTHY www.gourmetnews.com n SEPTEMBER 2014 n GOURMET NEWS N H 6 Crunchies Delivers Freeze- Dried Grapes from the Vine to Your Backpack, Lunch Sack or Purse Been waiting to hear exciting health food product news through the grapevine? If so, Crunchies ® has a tasty announcement: the addition this year of all-natural freeze-dried Grapes to the company's popular Grab-n-Go fruit line. Delectable red grapes, long a favorite of young and old alike, are now easily packed into even the fullest backpack, whether for school, play, sports or a hike. But that's not all: You have to taste Crunchies Grapes to believe how flavorful freeze-dried fruit can be! Plus, this product retain the fruit's shape! Grapes join Crunchies' newest veggies, Buttered Sweet Corn and BBQ Roasted Veg- gies, which were introduced to Crunchies' Grab-n-Go family in 2013. With such a palette-pleasing variety sure to match every taste, consumers can now crunch even more of their favorite vegetables and fruits in sin- gle snacks that are every bit as healthy and convenient as they are delicious. Grab-n-Go bags range from 1 ounce to 3.25 ounces, with an SRP of $5.29-5.69. Se- lect Crunchies' varieties are also available in single-serve Munch Paks, 0.33 ounces, with an MSRP of $1.29-1.79. Like all Crunchies' products, Grapes are made in the U.S. through a unique freeze- drying process in which individually frozen grapes are placed in a refrigerated vacuum chamber that removes up to 97 percent of the moisture. This special process gives Crunchies their namesake crunchy texture and allows them to retain a high percentage of the nutritious enzymes that are invariably lost through traditional heat drying. Veggie Crunchies are not only incredibly wholesome, but are also rich in fiber, protein and isoflavones. Each delicious flavor con- tains relatively little fat while providing a nu- tritional burst of energy that's available anywhere, anytime, thanks to Crunchies' convenient re-sealable pouches. "Consumer and media response to Crunchies Grapes has been nothing short of fantastic. Our product innovators worked diligently to retain the fruit's shape as well as provide that burst of concentrated deli- cious red grape flavor," said Jim Lacey, Pres- ident and CEO of Crunchies Food Company. "We're in the midst of our company's great- est period of growth to date in terms of new product launches, expanded distribution, new strategic alliances and widespread event sponsorships, and these product expansions of our best-selling Grab-n-Go lines are an in- tegral facet of Crunchies 2014 growth plans." Founded in 2006, Crunchies Food Com- pany's leading line of all-natural, delicious, nutritious and convenient freeze-dried fruits and vegetables is redefining healthy snack- ing for the 21st century. With an unmistak- ably satisfying crunch of delicious concentrated all-natural flavor, Crunchies are free of unhealthy additives, chemicals, preservatives or unhealthy ingredients, plus they're gluten-free, Certified Kosher, wheat- free and naturally low-fat. Branded as "Nature's Ultimate Snack Food," Crunchies are available nationwide at leading retailers including Sprouts, Weg- mans, Walmart, Rite Aid and Ralphs. For more information, visit www.crunchies food.com, call 888-997-1866 or visit booth #740. Chocolate Party Cups by Kane Candy As America's best-selling specialty brand of chocolate party cups, Kane Candy continues to provide innovative and chef-quality prod- ucts to the retail class of trade. The brand continues to win numerous national and in- ternational industry trade and consumer awards for innovation, quality and taste. Consumers love the "at-home entertain- ing" trend, and these chocolate cups are the perfect mini-desserts for any party. The cups are quick and easy; consumers simply fill and serve to provide guests with world-class, pastry-chef-inspired desserts. Kane Candy products are fantastic addi- tions to any quality baking and decorating theme. The products are perfect for merchan- dising in better baking sections, party- themed displays, wedding themes, seasonal displays or in the everyday gourmet sections of your store. Kane Candy items also make great add-on sales for floral departments, wine and cheese sections, and bakery or hol- iday-themed displays. Pair Kane Candy Dark or White Chocolate Cordial & Toasting Cups with any liqueur, port or dessert wines for a fun, ele- gant and tasty twist at your next dinner party. All Kane Candy products are proudly made in the U.S.A., certified kosher and gluten-free. Now available in nine award-winning re- tail pack varieties, including: Dark Chocolate Cordial & Toasting Cups, White Chocolate Cordial & Toasting Cups, Pink Magnolia Chocolate Dessert Cups, Chocolate Tuxedo Cups, Pastel Chocolate Flower Cups, Dark Chocolate Party Cups, Pink & White Chocolate Celebra- tion Cups and Ltd Edition Winter Wonderland White Chocolate Holiday Cups. You can order 48-count floor shipper displays or open-stock 12-count cases from most regional specialty food distribu- tors, or contact the company directly. For more information, visit www.Kane Candy.com, email info@KaneCandy.com or call the company's order line at 800- 875-5557. Design Essentials Natural – Fastest-Growing, Award-Winning Retail Brand As the natural trend in hair care continues to explode, women of all hair types are embrac- ing their individual textures and curls while seeking hair care options that support and re- inforce a naturally healthy lifestyle. Discern- ing women want accessible, high-quality offerings with premium ingredients, and they are voting with their wallets for brands and products they can trust. Design Essentials ® Natural is that solution for the natural consumer. As the first retail entrée for McBride Research Laboratories, Inc. in 20 years, Design Essentials Natural is a premium collection of luxurious, expertly created formulas infused with the highest quality natural butters, oils and botanicals to maintain and style loose wavy to tightly coiled hair textures. With five-star favorites and award-winning formulas, the Design Es- sentials Natural collection includes offerings that meet the daily styling needs of discern- ing naturalistas and allow them to explore a new world of curl possibilities. "As one of the fastest growing brands in the natural hair category, the Design Essen- tials Natural launch is off to a great start, and all of our retail partners are quite pleased with our performance," said President of McBride Research Laboratories Cornell McBride, Jr. "I'm excited that we have ex- ceeded just about every benchmark, includ- ing sales and productivity, and all of our products are performing at or above the cat- egory standard." Just in time for spring, Design Essentials Natural is building upon its success by intro- ducing three new products filled with natural ingredients renowned for their hydrating and protective properties. These three new addi- tions to the established Design Essentials Natural line are the CurlForming Custard with Honey & Chamomile, Natural Almond & Avocado Detangling Leave-In Condi- tioner and Honey & Shea Edge Tamer. Al- mond & Avocado Detangling Leave-In Conditioner penetrates quickly to hydrate, soften and detangle the hair; Honey Curl- Forming Custard defines and elongates curls for frizz-free, lasting hold; and Honey & Shea Edge Tamer smoothes the hairline and tames fly-aways for longer, stronger hold that can last all day. Featuring some of the most nourishing in- gredients found in nature, these new Design Essentials Natural products are specially for- mulated to add moisture at every step of the washing and styling process for naturally curly tresses. Design Essentials Natural Col- lection consists of 10 products that are prima- rily silicone-free, paraben-free, paraffin-free, petrolatum-free and mineral oil-free. For more information, visit www.design essentialsnatural.com, call 800-535-8683, email tjackson@mcbrideresearchlabs.com or stop by booth #4008. Hair Care So Simple and Pure – Conceived by Nature The all-natural hair care line is the latest ad- dition to the Straight Arrow product selec- tion. The Conceived by Nature motto: "Our name is our pledge," refers to the com- pany's goal to obtain the highest quality in- gredients. The story is simple: sourcing the world for the highest quality natural and certified organic components, Conceived by Nature designed each product to be uniquely balanced for incredible perform- ance, with fragrant aromas to provide a multi-sensory experience that leaves hair natural, healthy and clean. "Today, general health and well-being are of utmost importance to many in the quest for staying fit and vital. Why should you treat your hair differently? Organic foods, alternative medicine and a holistic approach to exercise have certainly be- come more common in our everyday activ- ities. Hair care is an integral part of our daily routines, and should be thought of as another approach to treating your body, mind and spirit with the respect and nur- turing care it deserves," said Devon Katzev, President of Straight Arrow Prod- ucts, Inc. "Conceived by Nature combines natural and organic ingredients, without compromising integrity, to provide a truly natural for- mula that combines the finest synergy of essential oils, herbs and proteins, created to fortify and nourish hair, leaving it soft, strong and shiny." The Conceived by Nature shampoo and conditioner sets consist of three intoxicat- ing scents and unique formulas to provide an uplifting aroma that invigorates the senses in a hot steamy shower: Volumizing Citrus (for normal to oily hair), Balancing Lavender (for all hair types) and Restora- tive Rosemary (for dry, damaged hair). All shampoos and conditioners are paraben- free, sulfate-fee and safe on chemically and color treated hair. "When we introduced the Conceived by Nature line, we debuted shampoos and condition- ers to the natural hair care arena that really per- formed. Since we deliv- ered our shampoo and conditioner formulas, the overwhelming response has been, 'fi- nally, a natural shampoo and conditioner that truly works,'" said Katzev. Conceived by Nature has been a wonderful addition to the Straight Arrow Products, Inc. family. All packaging are PET consumer recycla- ble plastic bottles. Conceived by Nature un- derstands the importance of helping to reduce its carbon footprint. For more information, visit www.conceived bynature.com, call 800-827-9815 or email consumeraffairs@straightarrowinc.com.

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