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NATURALLY HEALTHY www.gourmetnews.com n SEPTEMBER 2014 n GOURMET NEWS N H 1 8 Get the Most Out of Your Organic Produce with BerryBreeze As gourmet and natural food trends con- tinue to converge upon one another, con- sumers are looking for unique products that can enhance the value of high quality goods. It's the type of value proposition that attendees of Natural Products' Expo East look for, and BerryBreeze™ is more than happy to offer an opportunity to de- liver exactly such a product. BerryBreeze's newly-patented, innova- tive technology, which retails for around $49.95, involves the use of activated oxy- gen. In the natural world, activated oxygen- rich environments at high altitudes around the globe have produced thriving regions of all types of vegetation. Activated oxygen sanitizes and purifies the air, killing natural threats to vegetation such as molds and bac- teria. What works in nature can now work in any number of food storage systems, such as refrigerators, cold-storage units and all small uninhabited areas thanks to Berry- Breeze. The hand held mechanism uses an algorithm that releases a measured amount of activated oxygen into the storage area sufficiently to create a clean, sanitized and odor-free environment. The battery-oper- ated machine also uses a timing sequence to maintain a consistent level in the en- closed area. In two studies commissioned by the FDA, internationally-recognized ac- tivated oxygen experts Dee Graham and Rip Rice determined that limited regular ex- posure to activated oxygen posed no risk to humans and enhanced the shelf-life of or- ganic materials such as fruits, vegetables, meats and cheeses. Gourmet and natural food consumers are increasingly seeking foods that are untreated and unprocessed. One of the fastest growing food trends of the last few years has been juicing. By keeping fruits and vegetables fresher two to three times longer, Berry- Breeze is the ultimate companion accessory to the deluxe blender and juicing systems that are in such high demand. Customers are immediately at- tracted to a device that allows them to get the most out of their gourmet organic produce with which they make healthy and hearty beverages. In 2014 alone, gourmet and natural prod- ucts giants Whole Foods and Bed, Bath, & Beyond have both recognized the value BerryBreeze offers their customers and have begun carrying BerryBreeze both online and in store. Boutique kitchen stores and cooking schools across the country have also taken notice and began offering BerryBreeze to their clients and students. Typically, Ameri- cans waste up to 33 million tons of pro- duce every year, but BerryBreeze offers a means to eliminate that statistic while creating a real and positive effect to- wards world health and wellness by help- ing reduce the methane gas created from rotten food in landfills and saving enough food to feed mil- lions of hungry Americans. With a product that uses state of the art technology to extend the life of food, as well as appeal to the current trends in the gourmet and natural food sectors, BerryBreeze is heading into Expo East as a true game changer. For more information, visit the BerryBreeze YouTube channel to see more about how the device works, go to www.berrybreeze.com and stop by booth #2326. Discover the Wisdom of Ancient Grains and Start New, Delicious Traditions with truRoots Where are your roots? truRoots™ believes that following ancient wisdom will always lead to rewarding relationships and valuable connections. Relationships between family and friends, relationships between farmers and the earth, and relationships between quality products and delicious meals will al- ways be improved with an added measure of ancient wisdom. A leader in the whole grains and sprouted foods category, truRoots brand is proud to share the connection between ancient grain wisdom and a wide variety of organic, gluten-free and Non-GMO Project Verified products at this year's 2014 Natural Products Expo East show. The company invites visi- tors to learn more about truRoots and put down some roots of their own. truRoots Originals line: Features the high- est-quality organic and sprouted grains that are harvested by traditional farmers using certified organic standards and time-honored practices. Varieties include: Quinoa, Sprouted Quinoa, Germinated Brown Rice, Sprouted Mung Beans, Sprouted Green Lentils and Chia Seeds. truRoots Accents: Masterful mixes of sprouted grains, purposefully combined to not only create pleasing colors and tastes, but also for nutrition. Varieties include: Sprouted Quinoa Trio, Sprouted Lentil Trio and Sprouted Rice Trio. truRoots Ancient Grain Pastas: Combine quinoa and amaranth, an Aztec supergrain, with whole-grain brown rice and whole- grain corn into unique, gluten-free Elbows, Fusilli, Penne and Spaghetti varieties. This combination keeps a firm 'al dente' texture after cooking, and makes for delicious pasta dishes. truRoots Pilafs: Come in five delicious and adventurous flavors such as Mediter- ranean Vegetable, Curry Rice and Coconut Lemongrass. Made with whole and sprouted grains, these items are convenient and fla- vorful additions to any meal. About truRoots Based in San Francisco, Calif. and re- cently acquired by The J.M. Smucker Comany, truRoots is dedicated to creating a connection between healthy meals and healthy land. The brand is committed to providing the highest-quality, authentic and organic grains and beans. truRoots encourages nutritious eating and sustain- able agriculture while maintaining personal connections with farmers, pro- ducers and customers around the world. Visit www.truRoots.com for additional information. For more information on truRoots, or for sam- ples or images, contact Cody Adams at 330- 684-7615 or cody.adams@jmsmucker.com. You can also visit www.truRoots.com or stop by booth #958. Chefs Shelf Offers Unique and Traditional Ingredients Chefs Shelf, based in Chicago, was founded to supply professional chefs and aspiring culinary gurus in the United States with fine foods and specialist ingredients. Pairing Food Network Celebrity Chef Ben Vaughn with a warehouse full of fabulous flavor filled with spices, cold pressed oils, artisan salts, sweeteners, vinegars and gourmet fin- ished products, ready for next day delivery, in retail or bulk sizes. Chefs Shelf is set to stand apart from the crowd. Handpicked to delight friends and fam- ily, Chefs Shelf offers a plethora of unique and traditional culinary ingredients for cooking, basting, roasting, gift kits, recipe ideas and more. A sample of its offerings, like Raw Co- conut Syrup or the Criollo Chocolate Liquor, or flavor rich exotic spices like the Sweet White Onion Powder and Coroman- dal Chili Powder, or Ben Vaughn's person- ally blended Crusting Spice Blend, bring both gastronomical excitement and delight to the table. "We're passionate about bringing artisan skills and restaurant cooking techniques to a wider audience, having observed the needs of Michelin star kitchens. We decided to spend our time scouring the small artisan producer marketplace for the best quality ingredients. We are always happy to source any product that will help create a more appeal- ing dish for our customer," said A'isha Bauer, Creator and Founder of Chefs Shelf. "We are committed to continually gather- ing distinctive ingredients and sharing their applications in the kitchen to enhance flavor, taste and aroma of all things food," added Consultant and Celebrity Chef Ben Vaughn. Your customers will love you for making these items available to them. Culinary ingredients, organic herbs, drizzling oils and specialty foods will be available in wholesale and retail sizes with the Chefs Shelf brand of approval. For more information, call now to place your order at 773-583-4850 or email ask@ chefsshelf.com. Also be sure to visit www.chefsshelf.com. The Smart Dehydrator with TST (Two- Stage Sequential Temperature-Timer) The Tribest Sedona ® Combo Food Dehydra- tor combines the latest technology with smart design to make dehydrating foods a breeze. With the revolutionary TST feature (Two-Stage Sequential Temperature-Timer), even more control is at your fingertips. The TST allows you to set the Sedona Combo to kickstart the dehydration process at a high temperature and then automatically lower the temperature to finish off the dehydration process. The automatic settings of the TST allow for faster dehydration times while still preserving your precious nutrients and en- zymes. It is set and forget functionality at its finest. Certain fruits and vegetables with high water contents require a higher initial dehy- drating temperature in order to prevent fer- mentation or caking of the food. Because of the high water content, the internal tempera- ture of the food rises at a very slow rate. Starting at a high temperature for the first couple of hours does not de- grade the precious nutrients of your food as long as the tem- perature is lowered to finish off the dehydration process. You used to have to set an alarm to remind yourself to come back to your dehydrator to lower the temperature. With the TST feature, this chore is handled automatically so that you can spend less time worrying and more time living. The Tribest Sedona Combo also comes packed with outstanding features like the digital thermostat, dual fan technology, stain- less steel handle and a transparent glass door. These features combine to offer unparalleled control and whisper-quiet operation. Tribest strives to produce the most innovative and af- fordable products that will make healthy living easy. Tribest promotes healthy liv- ing through its appliances and completely backs each Se- dona Combo Food Dehydrator with a full five-year warranty. For more information, visit booth #1814, call 888-254-7336 or visit www.tribestlife.com.

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