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NATURALLY HEALTHY www.gourmetnews.com n SEPTEMBER 2014 n GOURMET NEWS N H 1 4 Wicked Jack's Tavern True Jamaican Rum Cakes Introduces Gluten-Free Your classic Butter Rum cake just got better for all to enjoy! Wicked Jack's Tavern intro- duces its Gluten-Free Butter Rum Cake. Rum lovers and cake lovers alike will fall for the exquisite, rich, full taste of Wicked Jack's Tavern True Jamaican Rum Cakes, and now Jack can add gluten-free food lovers to the company's mix of devotees. A classic, deli- cious rum cake recipe does not happen overnight, and in Wicked Jack's small Geor- gia kitchen, the company's circle of rum starters drew on generations of Jamaican tra- dition; they toiled, mixed and shaped their way to a line of traditional, wheat-rich rum cakes so flavorful and powerful that it has quickly gained a reputation as the best-tast- ing rum cake available anywhere. Equipped with winning recipes for its five delectable rum cake flavors, Wicked Jack's team then skillfully merged the cakes' palate-pleasing fea- tures with a blend of gluten- free flours to produce a new flavor kick while maintain- ing the company's trade- mark thick rum-soaked texture and flavor celebra- tion. The result – a cake with a moist, buttery texture and rum-soaked glaze that makes for delicious detail, and makes all other rum cakes walk the plank. Wicked Jack's traditional yet adventurous Gluten-Free Butter Rum cake is available in a 4-ounce size. Wicked Jack's classic rum cakes are baked in five distinct and unforgettable flavors, includ- ing Red Velvet Rum, Chocolate Rum, Caramel Rum, Rum Raisin and traditional Butter Rum – all made with Jamaican Rum. The company also offers a line of hand-roasted coffees in ground, whole bean and new sin- gle-cup servings. For more information, call 770-421-9600 or 800-JAVA-123 (528.2123) or visit www.wickedjackstavern.com. Fast-Pak Trading Showcases New Products for 2014-15 Va-Va homemade gluten-free Mediterranean specialties feature new packaging that is bet- ter suited to conform to American shelf space, and new labelling that is better suited to conform to American sensibilities. The company tested its age-old top performers like the creamy roasted red pepper spread Ajvar, and the smoky roasted eggplant spread Malijano with just a bit of garlic, to great success at the Summer Fancy Food Show. Va-Va also introduced its new line of specialty jams, which features such unique flavors as pumpkin, red pepper, beetroot and carrot. Va-Va products are all-natural, gluten- and GMO-free and vegan friendly. Foodland's premier product, Granny's Se- cret, also performed well at the Summer Fancy Food Show. Granny's Secret jams, preserves and fruit juices are made the tradi- tional way (by hand, and by a slow-cook process) to capture as many vitamins and minerals, and as much flavor as possible from the fruit. Granny's Secret juices are made from 100 percent whole fruit, using only grape juice as a sweetener – and the grapes are processed the same as the other fruits. Foodland introduced its new organic line of juices and jams, as well as a new line of fruit preserves sweetened with acacia honey in lieu of cane sugar. The apricot with honey was a particular crowd pleaser at the show, as well as the tart cherry. Fast-Pak's most popular products at Sum- mer Fancy Food, however, turned out to be the frozen burek by Kadino. Baked fresh and immediately flash frozen, Kadino's hefty burek – a traditional filo dough pastry filled with cheeses and vegetables – did a large amount of business at the show, and fits per- fectly in any freezer. Simply put in an oven and heat for 35-40 minutes, and you have a fresh-baked filo pastry ready to eat. For more information, call 201-293-4757, email sales@fastpakstore.com, visit www.fastpakstore.com or stop by booth #441. RaeFoods – Deliciously Allergen-Friendly Products Increase Cart Average RaeFoods creates top-notch, delicious al- lergen-friendly products using fresh and nutritious ingredients. Over 15 million Americans suffer from food allergies. Raeleen Yoon, Founder of RaeFoods, knows just how difficult it can be when you have to avoid basic foods that others are enjoying. She also knows that it can be al- most unbearable when the foods that you can safely eat don't taste very good. As a mom of children with food allergies and having food allergies herself, Rae was de- termined to create nutritious yet delicious foods that allow people, especially chil- dren, to eat freely and enjoy. RaeFoods cur- rently has five fantastic flavors of kid- friendly, healthy frozen muffins, called 4Muffins: Chocochamp, Coco-Ono, Goril- lanana, Greenosaurus and Mr. Rabbit. Here's why your customers will crave 4Muffins: 4Muffins are baked full of good- ness with flaxseed and fresh fruits and veg- etables like banana, cauliflower, carrot, zucchini, and kale; 4Muffins are deli- ciously allergen-friendly! They are free of dairy, soy, egg, peanut and tree nuts (except coconut); 4Muffins are packaged in an eye- catching 4-pack with individually-wrapped muffins inside for grab-and-go con- venience; 4Muffins are vegan and kosher; and 4Muffins packaging is recyclable. Why make room for RaeFoods on your shelf? RaeFoods is strate- gically aligned with two key market trends – snacking and allergen-free. It's a fact – Americans love to snack! Snacking is no longer just for kids. It's actually happening more than meals! In 2012, snacking grew to 53 percent of all eating occasions. And, Americans are not looking for just any snack, they want healthy snacks. Today's allergen market goes beyond just gluten-free. Consumers are shopping for multiple allergen-free. Fifteen million Amer- icans have diagnosed food allergies, and 9.8 percent of children in the U.S. suffer from a food allergy. And, food allergies among chil- dren increased nearly 50 per- cent between 1997 and 2011. RaeFoods is currently dis- tributed by Associated Buy- ers, KeHE, Nature's Best and UNFI. Keep an eye out for new mouth-watering snacks from RaeFoods. Coming soon from the com- pany is a new snack-aisle line called 8'em Ups. 8'em Ups are free of every one of the top eight al- lergens, but full of deliciousness. RaeFoods is passionate about providing happy, healthy, fun snack solutions for those who have restricted diets due to allergies and intolerances. RaeFoods implores that you: Eat safe. Eat well. Eat happy! To learn more, visit www.raefoods.com or contact Raeleen Yoon at 617-510-9876. Enjoy Life Foods: Recognized Leader in Free-From Food While 'Free-From' has been a widely-used term in Europe, it has been Enjoy Life who has been instrumental in introducing the con- cept into the U.S. market. Enjoy Life has been the leader in Free-From products since its launch 12 years ago. Offering over 40 products across eight different categories, all of which are certified gluten-free and Free- From the top eight most common allergens, Enjoy Life is known for manufacturing great-tasting products that its consumers trust and enjoy. When Enjoy Life first introduced the al- lergy-friendly category, it was virtually non- existent. Out of necessity, the company developed standards that remain some of the most stringent and transparent in the food in- dustry. Enjoy Life's consumer centric strat- egy means that the product development process starts with their target consumer – someone who is traditionally limited on food options due to food allergies and intoler- ances. Through constant dialogue with its consumers, Enjoy Life gains feedback on what new products to launch as well as what product improvements are needed. Many companies produce products because they can; at Enjoy Life, it produces products be- cause the consumers want and need them. This consumer centric approach is the foun- dation of why Enjoy Life has maintained the No. 1 brand position in allergy-friendly foods for the past 12 years. At Enjoy Life, being a leader in the fast- growing Free-From category means sup- porting the category's growth for both its consumers as well as its retail partners. No one understands the food intolerant con- sumer better than Enjoy Life. The company uses a combination of analog and digital tools to provide information about ingredi- ents, product variety and most importantly cutting-edge technology that helps direct consumers to the retailers that carry Enjoy Life products. Through geo-location part- nerships with companies such as Ibotta and Destini, Enjoy Life is able to pinpoint where its products reside down to the indi- vidual SKU at a specific retailer. The tech- nology allows the company to offer consumer incentive discounts via smart- phones while the consumer is in the aisle of their store of choice. All of this drives traf- fic into the retailers' stores, and helps retail- ers grow their category sales. This analog/digital approach is unique in the Free From category and it is what has al- lowed Enjoy Life's retail partners to expe- rience a 50 percent sales growth in 2013. Enjoy Life has developed a true symbiotic relationship between its brand, consumer community and retail partners by being transparent with its consumers on the prod- ucts it produces, reactive to consumer feed- back to improve its products and forward-thinking to make products easier in a category that was launched based on these exact needs. About Enjoy Life Foods Enjoy Life Foods is the leading brand in the Free-From category. All products are gluten- free and free from the top eight allergens (No: wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish) making them safe for over 100 million individuals who live with food intolerances. In addition, all products are verified non-GMO. Enjoy Life was founded by Scott Mandell 12 years ago with the mission to create great-tasting, allergy- friendly snacks. Today the product line has grown to 43 different foods including cook- ies, granola, cereal, snack bars, seed and fruit mixes, chocolate bars, baking chocolate and healthy lentil-based chips, all of which are sold in natural food, conventional grocery stores and mass retailers throughout the U.S. and Canada, as well as specialty online re- tailers. Enjoy Life's mission and company promise is to deliver safe, better-for-you products free from the top eight allergens, but not free from taste! For more information, visit www.enjoy lifefoods.com or stop by booth #837.

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