Oser Communications Group

Chain Drugstore Daily TSE 2014 OTM

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An interview with Dave Lang, Business Manager and Product Manager, Avery Weigh-Tronix Pharmacy Products. CDD: Can you tell us how the Eyecon was conceived and developed? DL: Our organization is a manufacturer of highly programmable weighing prod- ucts, and we developed a customized ver- sion of our scale specifically for prescrip- tion dispensing in pharmacies. In fact, we EYECON: IMPROVING PRESCRIPTION FILLING SPEED AND ACCURACY O s e r C o m m u n i c a t i o n s G ro u p Bo s to n Au g u s t 2 0 1 4 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS A Special Section of Chain Drugstore Daily For retailers and manufacturers, dis- covering what will capture shoppers' attention and drive sales is a constant challenge. Luckily, virtual store simulations have emerged to improve concept development, reduce time and money spent on research and ease in-market activation. InContext Solutions' web-based 3D virtual simulation platform, ShopperMX, is leading the virtual revolution. For the first time in history, companies of all sizes can design, test and share new con- cepts within a virtual platform to quickly VIRTUAL STORE SIMULATIONS REVOLUTIONIZE RETAIL An interview with Rachel K a t z - G a l a t t , Founder/CEO Maternal Science, Inc., the maker of healthy mama ® . CDD: What is healthy mama brand? RK: healthy mama is a truly first to mar- ket brand that provides safe solutions to many common pregnancy ailments or concerns. Before healthy mama, a woman had to go to several different brands and aisles on a scavenger hunt to An interview with Nina Henry, Business Development Manager, Diva International Inc. CDD: Tell our readers about your com- pany. What's your main line of business? NH: Diva International Inc. was founded more than a decade ago by a mother- daughter team who had a vision for a healthy, more sustainable feminine hygiene product. Our product line includes The DivaCup, a reusable sili- cone alternative to disposable tampons An interview with Larry Twersky, CEO, Timer Cap, LLC. CDD: Tell our readers about TimerCap. What is it that you do? LT: TimerCap has historically provided caps for prescription and OTC vials that allow patients to know when they last took their medication and vitamins. Proven to lift adherence by 34 percent on their own and by more than 100 percent in conjunction with other adherence ini- tiatives, we provide simple, effortless and David Raistrick, Vice President at En-Vision America, discusses the changing landscape of prescription labels. CDD: How did your company get involved in prescription labeling? DR: We've been providing products and services for blind and elderly folks for about 10-plus years now. Way back in 2004, we approached the Department of Veterans Affairs (VA) with a neat way to label med- ications for their blind veteran population. Continued on Page 12 Shopping for dietary supplements is dif- ferent from shopping for food. More and more consumers read food labels and opt for the brand that offers the most whole- some options for their lifestyle. Now there's a brand of dietary sup- plements that reflects today's consumer preference for wholesome, science-smart ingredients. Body & Soul™ is a fresh new brand that has your personalized, whole body nutritional needs in mind. Every Body & Soul product has been carefully and Continued on Page 13 Continued on Page 9 HEALTHY MAMA BRAND PIONEERS THE PREGNANCY CATEGORY THE DIVACUP: A REUSABLE ALTERNATIVE TO TAMPONS AND PADS EN-VISION OFFERS PRESCRIPTION LABELING SOLUTION INCREASE PRESCRIPTION ADHERENCE WITH TIMERCAP NOURISH BODY AND SOUL WITH INNOVATIVE BODY & SOUL LIFE SUPPLEMENTS Continued on Page 12 Continued on Page 13 Continued on Page 13 An interview with Dr. David Halbert, Founder, Clavél Corporation. CDD: Tell our readers about Clavél and how it got started. DH: Clavél is a company born out of love and driven by passion. In 1968, when my son was nine years old, he fell out of the front seat of a car and was struck by the rear wheel, causing exten- sive bone, eye and skin damage to his face. The accident required 15 plastic Continued on Page 9 ALLEVIATE ACHES, DISCOMFORT WITH BLUE STOP MAX Continued on Page 12 ON THE MARKET!

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