Oser Communications Group

HARDWARE SHOW WRAP-UP www.kitchenwarenews.com ■ JULY 2014 ■ KITCHENWARE NEWS & HOUSEWARES REVIEW 1 5 Reynolds® Bakeware is introducing the first disposable pan designed especially for cooking bacon in the oven. It makes cooking bacon a simpler, cleaner process. Hot grease is contained in the liner, so you can avoid spills; and no more waiting for grease to cool and scraping it out of the pan. Reynolds Bakeware Bacon Pan's deep ridges elevate the bacon; small holes in the interior allow hot grease to drain into the fully-enclosed liner. The heavy-duty foil pan, sized to cook six pieces or a half-pound of thick-cut bacon, is easy to handle. Bacon grease is "drained and contained" into an absorbent liner for easy clean-up. Bacon cooks evenly in the oven without tending or turning, and the non-stick interior allows easy food release. And when the bacon is done and it's time to clean up, the disposable aluminum pan made by the makers of Reynolds Wrap® foil can be recycled. Using a Reynolds Bakeware Bacon Pan is easy; place four to six pieces in a single layer on the pan. Follow directions on the bacon Reynolds bakeware Makes bacon better package for baking or place the oven rack at highest position and heat to 400 degrees, bake 12-14 minutes until done. No need to turn the bacon! "Reynolds Bakeware Pans are innovating the category. The pans are the only sturdy, attractive disposable pans on the market to feature benefits such as a non-stick coating that makes food easy to lift out of the pan. Our new bacon pan also features a grease- absorbing liner that makes clean-up both safe and easy. Consumers really love these features," said Jeff Trump, Reynolds Bakeware director. Reynolds Bakeware Bacon Pans are sold in packages of three for the suggested retail price of $4.99 and are now available in select grocers. The new bacon pan is the second of six new pans to join the Reynolds Bakeware line-up. The combination of benefits: strength, non-stick, attractive blue exterior and the Reynolds name, has proven to be a winner with consumers. Reynolds Bakeware supports the Box Tops for Education® program. Since 1996, America's schools have earned more than $600 million, including $80 million in the 2012-2013 school year alone. More than 90,000 schools use that cash to purchase items such as computers, library books, art supplies and playground equipment. Schools can earn up to $20,000 by clipping Box Tops coupons from 240 products and can earn eBoxTops® by shopping online through the Box Tops Marketplace®. To learn more and for a list of participating products, visit www.btfe.com. Lapine, a full-service merchandise agency focused on building brands through shopper insight-driven merchandise solutions, today announced it has teamed with ZWILLING J.A. Henckels to bring its line of quality products for the kitchen to the U.S. premium market. Through this agreement, effective May 1, 2014, Lapine will serve as national manufacturer representative and stocking distributor for ZWILLING J.A. Henckels. Lapine will offer ZWILLING's collection of brands for corporate incentive programs, sweepstakes, marketing promotions and more. "We are excited to partner with Lapine to continue to expand our brands' presence in the premium market," said Joanna Rosenberg, Vice President of Marketing at ZWILLING. "Lapine's superior industry experience and understanding of our brands and audience will create a successful, thriving partnership." Lapine will have access to ZWILLING's entire collection of high-end brands, including: lapine Signs on as ZWIllING J.A. Henckels Distributor ZWILLING J.A. HENCKELS – Premium stainless steel products ranging from knives, kitchen gadgets, scissors, cookware to flatware for consumers who value quality and design. STAUB – French enameled cast iron cookware that features a special black matte enamel interior for non-stick braising and self-basting spikes, Staub excels in providing the perfect environment for slow-cooked, flavor-enhanced meals. DEMEYERE – Top quality and innovative stainless steel cookware, using its technology to suit different types of products and their individual cooking or frying functions. MIYABI – With authentic Japanese blade designs, extraordinary sharpness and the comfort of an intricate "D shape" handle, the MIYABI collection offers gorgeous styles that will fascinate from the first cut. HENCKELS INTERNATIONAL – Stainless steel kitchen products for cost- conscious consumers with a flair for trends. "The ZWILLING lines offer a range of chef-caliber products that are both visually stunning and restaurant quality. The brand speaks to the growing trend of home gourmet and to the surge of attention the food and cooking industry is getting," said Noah Lapine, President of Lapine. "As more people experiment in their kitchens and grow their own skills, we are excited to offer our clients the innovative, top-quality ZWILLING products." All products feature a classic-modern design with a timeless appearance and are made of high-quality materials.

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