Oser Communications Group

KNHR July 2014

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UPDATE: HOLIDAY PREVIEW SEE PAGE 17 UPDATE: HARDWARE SHOW WRAP-UP SEE PAGE 13 PRODUCT FEATURE: CITRUS ZINGER BIGGIE SEE PAGE 16 H o u s e w a r e s R e v i e w KITCHENWARE NEWS S E R V I N G K I T C H E N W A R E, H O M E D E C O R A N D G I F T W A R E M A R K E T S V o l U M e 1 9 , N U M b e R 1 0 PRODUCT REVIEW ■ Iced Up Salad PAGE 9 SMALL ELECTRICS ■ Options for Breakfast Abound PAGE 10 THE KNIFE RACK ■ Gunter Wilhelm PAGE 12 RETAILING FEATURE ■ Whiskey Glasses PAGE 20 SERENDIPITY ■ Tabletop Accents PAGE 21 GADGET OF THE MONTH ■ The Beer Machine PAGE 23 TRADESHOW CALENDAR ■ PAGE 23 News ..............................................3 Ad Index .......................................23 www.kitchenwarenews.com VOLUME 20, NUMBER 7 JULY 2014 ■ $7.00 BY LORRIE BAUMANN Color is coming back into the kitchen in a big way, and Whirlpool, which makes KitchenAid small electrics as well as Jenn-Air, Maytag, Amana and Whirlpool appliances, is on board that train, say executives at this design-driven company. After a generation in which "color" and "kitchen appliance" were words used in the same sentence only for small electrics, color will be coming back within the next year or so to refrigerators, ranges and dishwashers, says Whirlpool's Vice President, Global BY LORRIE BAUMANN The Wire Whisk in Appleton, Wis. is not a store where you'd think you could find yourself shopping by accident. Yet, for many online shoppers, that's exactly what happens. One minute they're browsing online, looking for th e food holder they didn't think about needing when they ordered the mandolin on impulse after seeing a celebrity chef using one on television, and the next minute, they're placing an order – with The Whisking up Kitchenware Retailing in the Heartland Continued on PAGE 7 Continued on PAGE 7 Continued on PAGE 8 Continued on PAGE 14 Wire Whisk, which is doing about two thirds of its business these days with online customers. That food holder is one of The Wire Whisk's biggest sellers. In business for 37 years, The Wire Whisk started out downtown before the current location was developed. "We opened up in a 200- square-foot store," says Pat Mulloy, the store's original owner, who now shares the business with her daughter, Mary Miller. The store remained in its original location for three years before moving into a larger downtown location, where it stayed for 17 years. Downtown Appleton met the fate of other downtowns BY AMBER GALLEGOS For nearly 30 years Vacu Vin has been creating unique kitchen gadgets to solve everyday problems. What most people don't know is that during that time the company has remained consistently dedicated to contributing efforts towards the social betterment of its local community as well as the world at large. The Vacu Vin brand was created in 1986 to manufacture and International Innovation Company and Vacu Vin Share Success National Hardware Show Wrap-Up Whirlpool Plans to Meet Americans' Hunger for Color in the Kitchenware distribute the Vacuum Wine Saver invention created by Bernd Schneider. From there, the family business grew and expanded in Holland until International Innovation Company was formed in 2009 to allow for even more inventions outside of the food and drink category in conjunction with BIN International, the company behind the popular television show "Het Beste Idee van Nederland" or "Best Idea in the Netherlands." Vacu Vin became a brand and International Innovations emerged as the parent company. While continuing to produce new and original products, International Innovation Company Design Patrick Schiavone. Consumers have begun to look at their kitchens as part of the living space in their homes instead of as just a sort of manufacturing center for family meals, and even though they're still limiting the amount of time they spend on meal preparation and cleanup, according to U.S. government statistics, they're gathering around the kitchen table to entertain their friends and to engage in activities with their children. And as they spend more time in their kitchens, the Whirlpool designers believe that consumers will expect their kitchens to reflect the same kind of decor aesthetic that they apply to the rest of their homes, will want to give as much thought to what goes into their kitchen as they give to what they bring into the rest of their living spaces. Color is coming back to appliances. "I think it's very, very odd that the only choices that you have in your house right now are black, white or stainless steel. None of those three really are good for the home, especially since in many new BY AMBER GALLEGOS This year's National Hardware Show offered exhibitors the opportunity to show off their products while making valuable contacts. Outdoor cooking items had a strong showing, adding diversity to the traditional hardware category. Taking place at the Las Vegas Convention Center over the course of three days in May, the show had more than 2,600 exhibitors showing products in a variety of categories including Housewares, Outdoors, Tailgate & Recreation as well as Lawn, Garden & Outdoor Living. A special feature included in this year's show was the New Product World to showcase brand new introductions to the market. Smith's Consumer Products showed the new Versa-Rack Grilling System f rom its Fire Wire line of products in the New Product World section. Versa- Rack is a grilling grate and bracket that combines seven different grilling racks in one unit by utilizing upward space. Designed to fit most medium to large size grills, the adjustable rack can be lowered or raised to different heights, offering cooks more control over cooking temperatures and speed while also making it possible to cook multiple items at the same time. The product will be available in January 2015. Oasis Concepts also offered attendees a preview of its latest introductions. The new Parquet Hardwood Top Extra-Large Folding Island made a big splash with buyers who appreciated that the patented folding design offers practical applications beyond the kitchen. Kelvin Ng, President of Oasis Concepts, said that nondisclosure agreements prohibit him from talking about all the uses that customers are finding for this product. The prototype displayed

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