Oser Communications Group

GOURMET NEWS www.gourmetnews.com n JUNE 2014 n GOURMET NEWS 1 5 0 on the counter, a glance at Instagram while a little sugar is stirred in, a few delicious sips and you're on your way. Now, Mokk- a introduces a true Italian espresso that you can whip up for yourself at home or the of- fice in less time than it would take to find your car keys. Karen Hawa, the Founder of Mokk-a, worked with her master roaster to develop an espresso that honors the sacred trinity of espresso elements: beans, machine, barista – but takes the variables out of the equation. Crafted for use in the Keurig system, Mokk-a Café Italia beans are very finely ground, pre-measured, then vac- uum sealed into individual pods, each ready to be transformed into one perfectly brewed shot of espresso at the pull of a lever. The coffee pods are punctured si- multaneously at the top and bottom, and exactly the right amount of precisely heated water is forced through the ground beans and into the waiting cup below in a manner very similar to a traditional espresso machine. The result is an espresso of depth and subtlety. The "crema" is the top thin layer and sweetest part. The body is next, the caramel- brown essence of the taste. The heart is a rich dark brown at the very bottom of the cup and provides the bitter balance to the crema's sweetness. You don't have to get on an air- plane to Rome to experience it; in fact, you don't even have to get out of your pajamas! Mokk-a European Coffee won the 2011- 2012 Gourmet Product Award in Coffee, which recognizes products of outstanding quality that add to personal well-being and personal enjoyment. Visit Mokk-a at booth #4447. For more in- formation, visit www.mokk-a.com. Mokk-a (Cont'd. from p. 1) as kids. Brownie Brittle evokes those same great childhood moments. At only 120 calo- ries per serving, Brownie Brittle makes those chocolatey memories available as a low calo- rie snack. GN: How has the product line changed over the past three years? SM: We've updated our flavors based on de- mand, and we're very confident that our cur- rent flavor lineup is hitting the sweet spot with consumers. The crispy, crunchy texture of Brownie Brittle hasn't changed; however, we are debuting new packaging designs at the Summer Fancy Food Show. The new packaging is art deco inspired and each fla- vor has its own unique bag color, enabling fans to identify their favorite at a glance. Ad- ditionally, we've added 1-ounce and 2-ounce sized bags that are perfect for snacking on the go. GN: If you were giving marketing advice to a new specialty food company, what would it be? SM: Identify your demographic early, and focus your efforts on winning the hearts and stomachs of those folks. Additionally, plan to spend real marketing dollars to pro- mote your brand. There's a lot of competi- tion on the shelves these days, and you have to consistently drive home your brand messaging to resonate with con- sumers. Also, develop a product that fills a void or niche in the marketplace. We saw a need in the specialty food industry to cre- ate a snack with a rich brownie taste, fewer calories and a remarkable crunch. Just after the product launched, Brownie Brittle began flying off the shelves, and we knew we were filling that void in the market- place. The demand for a snack of this type was high, and that has directly correlated to our success. GN: How important do you think giving back through charitable giving or commu- nity stewardship is in our industry? SM: It's essential for any successful spe- cialty food company to include some form of community giving in their business model. Fans want to see that we never take our success for granted and that we give back a percentage of our profits to causes that are near and dear to our hearts. Not only is it good business, but I'm delighted to be able to share our success through these sponsorships. For information and samples, stop by booth #5153/5155. Learn more by visiting www.browniebrittle.com, email info@ browniebrittle.com or call 800-BROWNIE. Brownie Brittle (Cont'd. from p. 1) source for non-GMO food and products. Once products are verified, they are author- ized to bear the Non-GMO Verification seal indicating that the item has gone through Non-GMO Project's rigorous verification process. "We recognize today's retailers and con- sumers have high standards and are be- coming more aware of the use of GMO's in some products," said Roberta Cappel, President at Dorval. "At Dorval, we strive to add superior quality to the market with our chocolate and cocoa products using natural ingredients. We are confident that this verification will increase distribution of our Dorval Premium Collection Cocoa brand into more outlets which are commit- ted to Non-GMO products." The cocoa was originally introduced by Dorval in 2012 and is kosher for Passover and all year use, and now carries the Non- GMO Project Verification seal as well. Avail- able in 12-count cases as well as a 32-count shipper, the Dorval Premium Collection Cocoa box has an upscale, premium look that stands out among the rest. Dorval also brings you the finest in chocolate under the Dorval Premium Col- lection brand. In 2011, Dorval launched its first item under the Dorval Premium Collection brand – 2.64-ounce Chocolate Sticks imported from Holland. The 2.64-ounce Sticks are currently available in four flavor varieties: Dark Chocolate, Milk Chocolate, Mint Dark Chocolate and Caramel Milk Chocolate. As a followup to its initial offering, in 2012 DORVAL introduced its 2.64-ounce Crispy Chocolate Thins in Milk Chocolate and Dark Chocolate, as well as the newest flavor profiles to the collection – Milk Chocolate with Orange and Milk Chocolate with Hazelnut. These delicate, thin choco- lates with a crispy texture make them a truly unique and dynamic item that stands out above the rest. Each 2.64-ounce box of Sticks and Thins has stunning, brightly colored graphics that showcase the items within. All items in Dor- val Premium Collection are made with high- quality, all-natural ingredients that highlight the marvelous rich taste of each flavor pro- file and earn notice with every bite. The addition of Dorval Premium Collec- tion to the already diverse portfolio of Dor- val has rapidly proven to be a large success in the marketplace. About Dorval Since 1966, the Dorval name has been syn- onymous with quality confections. For over 45 years, Dorval has been an importer of an extensive range of high-quality confec- tionery products from major manufacturers around the world. Dorval has grown into a significant presence in the confectionery and specialty distribution arena. Look for more high quality items from Dorval Premium Collection coming soon! For more information, contact Dorval Trading Co. Ltd., at 800-367-8252 or info@dorval trading.com, or visit www.dorvaltrading.com. Learn more at booth #1466. Dorval Trading (Cont'd. from p. 1) the cause of all natural, preservative-free, pes- ticide-free, GMO-free, fresh tasting and healthy fruit and vegetable products by bring- ing its Granny's Secret (Bakina Tanja) line of products to America. Foodland chooses the best hand-picked fruits and vegetables that grow (often natu- rally) in the Baltic region. This assures a fresh and sweet taste. The vegetables are then brought to a very slow boil on wood burning stoves in big, opened pots (this is the tradi- tional, "granny" way of cooking). This slow process, of maintaining and slightly increas- ing heat over time, takes hours, but preserves most of the nutrients and vitamins of the fruit or vegetable, and does not cook them away. In doing so, Foodland Granny's Secret isn't so much of a secret as a revelation: with a little care (and a dash of love), fresh, home- made tastes are possible without artificial preservatives, colors or flavors needed. On top of the vegetable specialties like tradi- tional Ajvars, Lutenicas and a wonderful Red Pepper Buschetta, Foodland has cornered the market on unique fruit preserves and special- ties using the wild, naturally occurring fruits of Serbia. Fruits such as Wild Blueberry, Wild Cranberry, Quince and Wild Straw- berry really need to be tasted to be believed. Aside from all that, Granny's Secret now produces fresh fruit juices, made from 100 percent fruit, using the same methods that have made its vegetable and fruit products so popular. The juices, some bottles containing hundreds of fresh squeezed fruits, have all their nutrients, vitamins and healthy proper- ties preserved thanks to Foodland's unique processes. The sweetness and unique flavor of each fruit is kept fresh by using white grapes as a sugar substitute. Foodland was founded in 1998, based out of Belgrade (Serbia), with the mission of providing safe, healthy, unprocessed, unique and traditional high quality foods to markets. Today, Foodland has over 170 employees, all of whom are dedicated to the needs and wishes of its customers. Production is situ- ated south of Belgrade, at the foot of a moun- tain called Kopaonik, in an ecologically friendly facility surrounded by rich forests and farmland. Granny's Secret redesigned products won the World Packaging Organization's "World- star" as Best Packaging for 2013. More re- cently, Granny's Secret Jams won "Best Jam or Preserve" in England, with the delicious Pear Jam walking away with special accolades. For more information, call 201-293-4757, email sales@fastpakstore.com, visit www .fastpakstore.com or www.foodland.rs or visit booth #441. Foodland (Cont'd. from p. 1) fresh flavor with completely even flavor distribution in their dishes. Garlic and rosemary are far less suscep- tible to burning, and scorched pieces or sprigs will be a problem of the past. Soups and sauces will actually retain the pure fla- vor of bay and oregano. No longer will cooks have to grate nutmeg or deal with clumping to create robust, flavorful Béchamel. Don't have fresh cilantro on hand? Now cooks can make a guacamole, salad or salsa with the correct cilantro fla- vor without the hassle, or the excess leaves wilting in the refrigerator. Disappointed with flavorless dried basil or parsley? Punch it up with a teaspoon of basil or parsley extract, and finally get the delivery you have always wanted from your cup- board collection. With roots as an extract company, Star Kay White Inc. has been manufacturing pure extracts since 1890, for the ice cream and flavoring industries; that is 124 years of dependable service. The company orig- inated the gourmet classic retail extract line, offering the first chocolate, almond, peppermint, lemon, lavender, orange and rose extracts available in retail form. As a master of pure gourmet extracts, Star Kay has spent years originating this completely revolutionary line of Pure Culinary Ex- tracts to cater toward the home cook, baker and chef. Many of these items are applica- ble to both cooking and baking (i.e. garlic bread, or rosemary focaccia). Fortunately, simple usage guides are on every bottle, so consumers will have the guidance they need to attain the flavor they seek. Not available elsewhere, these Pure Culinary Extracts are exclusively original to Star Kay White. Please visit Star Kay White's tasting station at booth# 4623, where you can taste them for yourself! For more information, visit www.starkay white.com or stop by booth #4623. Star Kay White (Cont'd. from p. 1)

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