Issue link: http://osercommunicationsgroup.uberflip.com/i/331898
GOURMET NEWS www.gourmetnews.com n JUNE 2014 n GOURMET NEWS 7 6 Enjoy Life Foods Recognized as the Leader in Free-From Food While "Free-From" has been a widely-used term in Europe, Enjoy Life Foods has been instrumental in introducing the concept into the U.S. market. Enjoy Life has been the leader in Free-From products since its launch 12 years ago. Offering over 40 prod- ucts across eight different categories, all of which are certified gluten-free and Free- From the top eight most common allergens, Enjoy Life is known for manufacturing great-tasting products that its consumers trust and enjoy. When Enjoy Life first introduced the al- lergy-friendly category, it was virtually non- existent. Out of necessity, the company developed standards that remain some of the most stringent and transparent in the food in- dustry. Enjoy Life's consumer-centric strat- egy means that the product development process starts with the company's target con- sumer – someone who is traditionally limited on food options due to allergies and intoler- ances. Through constant dialogue with its consumers, Enjoy Life gains feedback on what new products to launch as well as what product improvements are needed. Many companies produce products be- cause they can; Enjoy Life produces prod- ucts because the consumers want and need them. This consumer-centric approach is the foundation of why Enjoy Life has main- tained the No. 1 brand position in allergy- friendly foods for the past 12 years. At Enjoy Life, being a leader in the fast- growing Free-From category means support- ing the category's growth for both the company's consumers as well as its retail partners. No one understands the food-intol- erant consumer better than Enjoy Life. The company uses a combination of analog and digital tools to provide information about in- gredients, product variety and most impor- tantly cutting-edge technology that helps direct consumers to retailers that carry Enjoy Life products. Through geo-location partnerships with companies such as Ibotta and Destini, Enjoy Life is able to pinpoint where its products re- side down to the in- dividual SKU at a specific retailer. The technology allows the company to offer consumer incentive discounts via smart- phones while the consumer is in the aisle of their store of choice. All of this drives traffic into the re- tailers' stores, and helps retailers grow their category sales. This analog/digital approach is unique in the Free-From category and al- lowed Enjoy Life's retail partners to experi- ence a 50-percent sales growth in 2013. Enjoy Life has developed a true symbiotic relationship between its brand, consumer community and retail partners by being transparent with its consumers about the products it produces, reactive to consumer feedback to improve its products, and for- ward thinking to make products easier to find in a category that was launched based on these exact needs. About Enjoy Life Foods Enjoy Life Foods is the leading brand in the Free-From category. All products are gluten- free and free from the top eight allergens (wheat, dairy, peanuts, tree nuts, egg, soy, fish and shell- fish), making them safe for over 100 million individuals who live with food intolerances. In addition, all products are verified non-GMO. Enjoy Life was founded by Scott Mandell 12 years ago with a mission to create great-tasting, al- lergy-friendly snacks. Today the product line has grown to 43 different foods including cookies, granola, cereal, snack bars, seed and fruit mixes, chocolate bars, baking chocolate and healthy lentil-based chips, all of which are sold in natural food and conventional grocery stores, and mass retailers throughout the U.S. and Canada, as well as specialty online retailers. Enjoy Life's mission and company promise is to deliver safe, better-for-you products free from the top eight allergens, but not free from taste! For more information, stop by booth #243, visit www.enjoylifefoods.com or call 847-260-0300. Sweet Jubilee Gourmet's Artisan Brittles: Not Your Grandma's Brittle "We pride ourselves in offering fun, every- day treats with an upscale, cutting-edge twist," said Diane Krulac, President of Sweet Jubilee Gourmet ® . Nowhere is that philoso- phy more clearly seen than in its lively line of Brittle Bark ® , which the company has been producing since 2003. Sweet Jubilee Gourmet will be sampling all six of its eclec- tic varieties at the Summer Fancy Food Show at its booth, #4111. This small, artisan sweet and snacks man- ufacturer located in Mechanicsburg, Penn., is known for living up to its motto, "Where Fancy Meets Fun!" and Brittle Bark has been the company's flagship line for over a decade. A cross between a traditional brittle and a butter crunch, this scrumptious confec- tion is handmade in small batches using the freshest ingredients, spiked with unique fla- vors – some sweet, some savory – and brim- ming with premium ingredients including chewy fruits and crunchy nuts. These in- spired combinations of flavors and textures offer a nod to the old-fashioned brittle of yes- teryear, but with a modern, sophisticated sen- sibility. Varieties Cherry Pecan Tart: Dark tart cherries and pecan halves immersed in creamy, crispy brittle. Chipotle Crunch: Berries, roasted peanuts and cashews, honey-roasted sesame sticks and a touch of chipotle make this brittle a mildly spicy-sweet delight. Just Peanuts: Jumbo whole roasted peanuts in extra thin, crispy brittle for a simply fab- ulous treat. Nutty Chai: Crunchy cashews and large unsweet- ened coconut flakes fill this creamy brittle that is flavored with chai tea and lightly spiced with cinnamon, ginger and cloves. Oh Nuts!: Whole almonds, cashews, hazelnuts and a few peanuts tossed in brittle that is poured extra thin. Pistachio Twist: Whole salted pistachios tossed in crispy brittle flavored with a twist of lemon for a salty-sweet-tart flavor experience. The reason Sweet Jubilee Gourmet's brit- tles are so delicious lies at their core: a recipe for homemade brittle that is thin and light, simultaneously crispy and creamy, and not too sweet. "Everyone loves peanut brit- tle," said Krulac, "but when they taste our unique version, along with our other exciting varieties, they're positively ad- dicted!" Because Brittle Bark looks as good as it tastes, it is offered in clear packaging and is available with refillable point-of-sale display units to help buyers introduce these gourmet brittles into new stores and markets. Sweet Jubilee Gourmet's other offerings include handmade boutique chocolate prod- ucts, everyday treats and snacks, and sea- sonal gifts that have been favorites of wholesale gift and gourmet store buyers. For more information on the company or any of its products, stop by booth #4111 or visit www.sweetjubileegourmet.com.