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GOURMET NEWS GOURMET NEWS n JUNE 2014 n www.gourmetnews.com 4 3 Natural Products Expo East Prepares for More Exhibitors and New Products Natural Products Expo East 2014, the East Coast's largest natural, organic and healthy products event, is expecting continued growth with more new exhibitors and more new products than ever before. The event will take place September 17-20, 2014 at the Bal- timore Convention Center in Maryland, and is open to trade only. Natural Products Expo East embraces the food and beverage, supple- ments, beauty, household and pet products categories. The event is produced by New Hope Natural Media, a division of Penton. "Following a record-breaking event in Cali- fornia recently, Natural Products Expo East will showcase more new exhibitors and more new products than ever before. The Expo show floor is nearly sold out and reception to our confer- ence program is tremendous. With the focus on healthier lifestyles, we are looking forward to celebrating the natural, organic and healthy products industry this fall," said Adam Ander- sen, Show Director for Natural Products Expos. Event attendees will benefit from the tal- ent and wisdom of the Natural Products Expo speakers. Doug Tompkins, Founder, The Foundation for Deep Ecology, will keynote the event. In 1964, he founded The North Face to make and sell outdoor equip- ment, and later co-founded Esprit clothing company. Tompkins is an American environ- mentalist, prominent landowner, conserva- tionist and entrepreneur. The Natural Products Expo East education themes are Big Data, Digital Strategies, Re- tail Dietitians, Women in Leadership, Con- sumer Trends and Specialty Diets. Several education sessions include: Big Data: The Truth About the Health & Wellness Shopper; Retail Dietitians: Evolving the Retail Food Service Line; Special Diets: Gluten-freE; and Special Diets: Understand the Paleo Diet - What it is and Why It's Trending. The September event will offer many learning and networking programs, including the Retailer Workshop, Retail Store Tour, NEXT Accelerator Entrepreneur Boot Camp, Women in Naturals event, Community Cel- ebration and Harvest Festival. About New Hope Natural Media New Hope Natural Media, a division of Penton, is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services. About Penton Penton is a leading professional information services company that engages and informs millions of professionals every day, helping them grow and solve their most critical busi- ness challenges. As a provider of critical workflow solutions and insightful content, marketing services and networking, Penton helps businesses do business in five core growth markets: agriculture, transportation, natural products/food, infrastructure and in- dustrial design/manufacturing Penton is a growth company with a track- record of strong performance and success, and is backed by its co-owners: MidOcean Part- ners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP. For additional information on the company and its businesses, visit www.penton.com. For complete information on Natural Prod- ucts Expo East, visit www.expoeast.com. Follow @NatProdExpo on Twitter for ongo- ing conversations, or connect on Facebook or LinkedIn groups to keep up on Natural Products Expo latest developments. Canaan Fair Trade: 'Insisting On Life' Is Our Motto By Nasser Abufarha, Founder and Director, Canaan Fair Trade Fair Trade offers organic olive oil and tradi- tional delicacies from the cooperative family farms of Palestine. From Our Cooperatives to Your Shelves From 78-year old Abu Adnan's view on nur- turing the soil, to Um Hamza's experience leading her community, every one of our 1,700 farm families has a story to tell. By en- gaging in fair trade they are sharing that story with the world. Canaan Fair Trade is the production and export arm of the Palestine Fair Trade Asso- ciation, an initiative that has restored the livelihoods of traditional family farmers, and welcomed visitors from across the globe to a region rich with culture, heritage and hos- pitality. Fair Exchange. Better World. Canaan buys all of our farmers' production, in good years and bad. This means they can invest in their future: planting crops, educat- ing their children and building their lives. Canaan bottles and finishes all products in Palestine, spreading these bene- fits to our fair trade factory workers. And Canaan's long- term continuous relationship with our farmers means we can ensure that the best oils and foods of Palestine – the ancient birthplace of olive oil – find their way to tables around the world. Beyond Extra-Virgin Canaan invests in the continual improvement of our already delicious Palestinian extra-vir- gin olive oil. Canaan staff has the sensory training (from the International Olive Coun- cil) to identify and grade olive oils, and the temperature controlled central storage capac- ity (500 tons) to keep the highest quality olive oil intact and in supply year round. It is on this foundation of quality con- trol that we base all of our excep- tional products, including nabali green olives, sun-dried tomato caper spread, tapenades, hand-rolled maftoul (couscous) and traditional za'atar seasoning and more. Culture, Tradition, Innovation In a world that too often focuses on conflict, negativity and division, we have the privilege of telling a different story – a story of culture, tradition and cutting- edge farmer innovation. We look forward to sharing that story with you. For more information, stop by booth #3971, visit canaanusa.com or email sales@canaanusa.com. All-Natural Herb, Flower and Fruit Crystals Inspire Creativity for Chefs and Home Cooks Fresh Origins, America's leading producer of MicroGreens and Edible Flowers, has dazzled chefs, home cooks, mixologists and foodies alike with its new flavor crystals. Striking, all-natural colors and the flavors of fresh flowers and herbs make these crystals the perfect ingredients for adding a distinc- tive finishing touch to any culinary creation. Carefully hand-harvested at the peak of fla- vor and color, fresh herbs and edible flowers are combined with pure cane sugar to create vi- brant, flavorful crystals. The crystals' crunchy texture and concentrated flavor brighten up sal- ads, pair well with savory dishes and add color to baked goods and desserts. The crystals can even be tossed into a cocktail for a surprise of color at the bottom of the glass, with unique flavors savored to the last sip. "It has been exciting to see how chefs use and love the products. We are thrilled to con- tinue to introduce new flavors of these crys- tals to the culinary world," says David Sasuga, Founder of Fresh Origins. "The possibilities are endless," explains Kelly, David's daughter and the company's R&D Chef who uses the crystals on everything from savory to sweet, topping ceviche with Fennel Crystals, putting Mint Crystals in chocolate truffles, sprin- kling Hibiscus Crystals on passion fruit mousse and rolling Rose Crystals in a cheese crepe. Herb Crystals ® are available in Basil, Cilantro and Mint. Flower Crystals ® are avail- able in Fennel, Hibiscus and Rose. Fruit Crys- tals ® are available in Cranberry and mark the newest addition to this innovative product line. Mini Herb Crystals ® , Mini Flower Crystals ® , and Mini Fruit Crystals ® are available in the same flavors but made with a finer granule. Often used as glass rimmers for creative drinks and cocktails, the flavor crystals are perfect for inspiring forward-thinking mixologists. All are Kosher certified and have no added flavorings or colors. For more information, please visit www.freshorigins.com. Chefs Using the Products Hayden Groves, Executive Chef at Baxter- Storey, who took the title of U.K. National Chef of the Year in 2013, used our Herb Crystals Basil in his Semi-Final Dessert – "Caramelized White Chocolate Panna Cotta, Ghana Milk Chocolate Sorbet, Dark Chocolate Croquant, Strawberry and Herb Crystals Basil." Pastry Chef Dominique Ansel's famous creation, the Cronut was made in its original version with Flower Crystals Rose and gar- nered widespread attention and acclaim. The Food Network's Chef Keegan Gerard is currently using Crystals in his San Diego restaurant "D-Bar." About Fresh Origins Fresh Origins is America's leading producer of MicroGreens and Edible Flowers. Com- bining the benefits of an ideal climate with a deep passion for quality and innovation, Fresh Origins products are sought after by the finest restaurants and top chefs nationwide. Visit www.freshorigins.com for more infor- mation and recipes, and find the brand on Facebook, Twitter, Instagram and Pinterest: @Microgreens. Be sure to stop by booth #5441 at the Summer Fancy Food Show. Amoretti's New Cookie and Noisina Spreads: Rich Indulgence Amoretti's new spreadable treats will dance on your palate and make your taste buds want to sing! As all Amoretti products, these spreads are made with exceptional ingredients, crafted with great care and attention to achieve the perfect symphony of flavors and textures. For the cookie spreads, it has selected two cookies Amoretti adores. Both are noted for nuanced flavors, rich composition and mem- orable textures. Spread onto your morning toast, dip your favorite fruits, enhance pan- cakes, mix a dollop into yogurt or just simply spoon them out of the jar for a delightful treat. Cookies & Cream: Inspired by everyone's favorite sandwich cookie, the rich and silky spread will compel you to find ways to enjoy its rich chocolatey goodness. Graham Cracker: Gentle spice, creamy texture – this spread will make you nostalgic for summer nights and campfire s'mores. Top ice cream, blend into milk shakes, flavor a batch of fudge – the possibilities are endless. Noisina™ Hazelnut Cocoa: In the realm of chocolate hazelnut spreads, the choices are abundant, but none compare with Amoretti's Noisina Spread. The elegant but- ter contains 30 percent more hazelnuts than other brands, in perfect harmony with pure cocoa and sweetness. You'll love it on your butter croissant, toast, over berries or tropical fruits. If you feel inspired, use it with aban- don in your layer cakes or to jazz up muffins and scones. All of Amoretti's spreads are kosher, pre- servative-free, made with natural flavors and non-GMO ingredients. Available in 12 oz (340g) jars retailing for $6.95 each at www.AmorettiStore.com, with larger pack sizes (9-55 lb tubs and buckets) available for food service and industrial use. For more information, stop by booth #448.

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