Oser Communications Group

Kitchenware News June 2014

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UPDATE: TABLETOP SEE PAGE 11 UPDATE: SUMMER SHOWS PREVIEW SEE PAGE 19 GADGET OF THE MONTH: COLE & MASON SEE PAGE 23 H o u s e w a r e s R e v i e w KITCHENWARE NEWS S E R V I N G K I T C H E N W A R E, H O M E D E C O R A N D G I F T W A R E M A R K E T S V O L U M E 1 9 , N U M B E R 1 0 RETAILING FEATURE ■ Effective Cooking Demos PAGE 9 TABLETOP UPDATE ■ CTW Home Collection PAGE 14 SMALL ELECTRICS ■ Popcorn Makers PAGE 15 THE KNIFE RACK ■ Opinel: A Tradition of Quality PAGE 17 SUMMER SHOWS PREVIEW ■ Summer Markets Shine PAGE 19 SERENDIPITY ■ Tabletop Accents PAGE 21 TRADESHOW CALENDAR ■ PAGE 23 News ..............................................3 Ad Index .......................................23 www.kitchenwarenews.com VOLUME 20, NUMBER 6 JUNE 2014 ■ $7.00 BY LORRIE BAUMANN As the world's economy emerges f rom economic recession, American foodies are ready to launch out from the safe harbor of Italo-American and traditional American comfort food for deeper culinary waters, and all the indications are that this is going to be a spicy voyage. Demand for seasoning and spice is increasing due to the rising demand for new flavors and flavor ingredients, growing popularity of ethnic cuisines and mounting health awareness among consumers, according to a 2013 report from Transparency Market Research, a BY LORRIE BAUMANN Charlottesville, Va., is frequently mentioned in the national press as one of the most livable places in the country, and The Happy Cook is part of what makes the city so special. "We focus on representing our local market really well," says Owner Monique Moshier. "What's different about what we do is that you feel like you're in a home when you come into our store." The Happy Cook occupies 4,000 square feet of space comprising a The Happy Cook: At Home in the Home of Presidents Continued on PAGE 3 Continued on PAGE 5 Continued on PAGE 10 Continued on PAGE 4 2,200 square-foot retail floor and 1,600 square feet of warehouse space in the Barracks Road Shopping Center, not far f rom the University of Virginia campus. The shopping center is considered to be one of the premier attractions of a city that boasts a rich historical legacy and exceptional scenic beauty. Monticello, the home of Thomas Jefferson; Ash Lawn-Highland, the home of James Monroe; and Montpelier, the home of James Madison, are all within a few miles, and the city regards itself as the cultural and entertainment capital of central Virginia. The Moshiers, Monique and BY LORRIE BAUMANN Over the past couple of years, Charles Viancin's silicone bowl covers have become some of the most talked-about products in the housewares industr y. Retailers love them, in spite of supply chain problems that have plagued the company during much of that time, because they're phenomenal sellers, and company President and Co- O wner Ben Johnson says he's Springtime for Charles Viancin with New Designs All Year Ping Pong Products Appeal to Both Baby Boomers and Millennials Economic Well-Being Propels Interest in Spicy Cuisines pretty pleased with them too. The company is expanding into new markets this year with a launch into the U.K. in February. "The products are doing incredibly well there," Johnson said. " We are seeing the same phenomenon that we saw in the US. two years ago....I've been in housewares for 20+ years, and I've never seen a product sell like this. Never. It's been a really fantastic journey and it's still growing." The company will also launch into Australia, New Zealand and Korea over the next few months. Despite the expected increase market intelligence company. This is part of a global phenomenon, according to both Transparency Market Research and the Food and Agriculture Organization of the United Nations, which released a report in 2011 on growing opportunities for small farmers in developing nations to participate in the global spice trade. India is one of the world's largest manufacturers and exporters of seasonings and spices, and growth in the Asia-Pacific spice trade is riding on the developing spice markets in India, China, Vietnam, Indonesia and Sri Lanka, which have traditionally been net exporters of spices. "What's really changed in the spice business in the past couple of years, Spice 2.0, is that 300 million Indians and 400 million Chinese have entered the middle class and want to eat the food of their BY LORRIE BAUMANN Marketing firm The AIMsights Group, which has in-depth expertise in the buying and shopping behaviors of Millennials and Baby Boomers, has identified ten products that they say will appeal to both generations and are likely to become topics of conversation between them. Baby Boomers are usually identified as those born between 1946 and 1964. Millennials were born between 1983 and 2000, and with 86 billion of them in the United States, their generation is already larger than the Baby Boomer generation. Although the Baby Boomers currently control 70 percent of Americans' disposable income, the Millennials are driving the fastest spending growth today. While Baby Boomers are retiring and renovating and downsizing their homes, Millennials are starting out on their careers and the older members of the generation are starting to buy homes and have children. Millennials have five key sets of external drivers that inform their buying decisions, Whitney Ryan, AIMsights Millennial Associate, said in a presentation to the attendees at the 2014 International Home + Housewares Show. Those include concern about sustainability, globalization of economies and communities, stress, technology and longevity. Millennials feel stressed by financial and time constraints and by workplace stress, and they value technology's role in keeping them connected. AIMsights research indicates that as the Millennial generation matures, their Baby Boomer parents are looking to them to provide information in areas where their

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