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C h a i n D ru g s to re D a i l y M o n d a y, A p ri l 2 8 , 2 0 1 4 6 RED CARPET MANICURE LAUNCHES 'SWEET INDULGENCE' LED GEL SPRING COLLECTION Red Carpet Manicure (RCM) launched over two years ago with only 36 LED gel polishes and one retail partner. The brand now offers over 90 shades of LED gel nail polish and is available in 26 coun- tries. RCM has established itself as a glob- al industry leader and trusted brand for all nail care essentials by bringing the hottest trends, as seen on the runways and red carpets, into the hands of women around the world. Offering the widest selection of colors and nail art acces- sories on the market, the nail art possibil- ities with RCM are endless. In addition to the vast array of LED gel polish shades available, RCM will introduce "Sweet Indulgence," a six- shade limited edition collection of LED gel polishes for spring 2014. The pastel palette draws inspiration directly from top designer fashion week shows. The soft shades offer consumers the chance to let their nails spring back to life with a range of warm hues like peach and laven- der to trace elements of pink and sea foam tones. Launching limited edition collec- tions in sync with the change of seasons is a wonderful way for RCM to keep its color offerings fresh, new and on trend. "After coming off of a successful red carpet award season where celebrities chose Red Carpet Manicure shades of 'Only in Hollywood' and 'Dripping in Luxury,' it's time to transition into spring with new on-trend col- ors," said Barry Shields, Managing Partner of Red Carpet Manicure. "Our brand embraces change and after a very long winter, we know that consumers are definitely ready to lighten up." The "Sweet Indulgence" collection includes the following polishes: "Ravishing Raspberry" – Rich Pink Crème; "Peach Chiffon" – Peach Crème; "Pineapple Premiere" – Sunny Yellow Crème; "Kiwi-Lime Affair" – Lime Crème; "Sorbet Soiree" – Rich Turquoise Blue Crème; and "Wild Berry Diva" – Pink/Purple Crème. This collection, like all others, has the celebrity manicurist "seal of approval," bringing runway and red car- pet trends to all types of women. As a way of creating an eye-catching look, Celebrity Manicurist Christina Aviles has already tested out the "Sweet Indulgence" collection and recommends color block- ing. To achieve this on-trend design, she suggests using bold shades like "Ravishing Raspberry," "Kiwi-Lime Affair" and "Sorbet Soiree." Consumers can also apply shades like "Pineapple Premiere," "Peach Chiffon" and "Wild Berry Diva" to create a marbleized design. The "Sweet Indulgence" collection will roll out at ULTA Beauty Stores, Ulta.com and redcarpetmanicure.com. In the upcoming months, Red Carpet Manicure will be introducing a variety of new product launches with its next limit- ed edition LED gel collection set for fall 2014. For more information, visit www .redcarpetmanicure.com. KEEPING CUSTOMERS AT THE CENTER INSPIRES H.D. SMITH GROWTH INITIATIVES As H. D. Smith celebrates its 60th birth- day, the company is looking ahead toward the coming years and decades – ensuring that, as it has been since 1954, innovative customer service is at the cen- ter of its business. From acquisitions that bolster its offerings and complement its expertise, to the strengthening of its lead- ership team and a fresh look at ways to best support customers, H. D. Smith con- tinues to transform in order to meet and exceed its customers' needs. "Even as we've grown to become the fourth-largest pharmaceutical whole- saler in the nation, we haven't forgotten who we are," said H. D. Smith COO Chris Smith. "Customers have always been the driver and inspiration for H. D. Smith's growth – meeting and exceeding our customers' evolving and unique needs is what drives our business initia- tives, both internal and external, and spurs our continued expansion as a key national player in the wholesale distribu- tion and pharmaceutical manufacturing patient support solutions spaces." Recent moves for the company, both internal and external, were thoughtfully planned to position H. D. Smith to best serve its customers across the healthcare continuum. Last year's acquisitions of Triplefin and Valley Wholesale Drug set the groundwork for continued enhance- ment of services and solutions for manu- facturers. With Triplefin, a reimburse- ment, patient assistance and pharmaceu- tical brand support services company, headquartered in Cincinnati, Ohio, the H. D. Smith Specialty Solutions division provides an end-to-end value chain that connects the medical journey from man- ufacturer to patient education and reim- bursement support. This end-to-end value chain helps ensure that manu- facturers' innovative treatments reach patients when and how they're needed. Through its acquisi- tion of Valley Wholesale Drug, a regional healthcare distributor serv- ing over 600 independent pharmacy and institutional customers in California and the Western U.S., H. D. Smith con- tinues to help manufacturers reach more customers and help more patients throughout a broader geography. Inside the company, too, H. D. Smith is aligning its technology tools and human capital to maximize customer support. Last fall saw the culmination of a business technology transformation that began in 2011 – migrating from an outdated proprietary platform to Systems, Applications, and Products (SAP), in combination with several other technology and process enhancements. Simultaneously, the company completed a transition from an internal data-center system to a cloud-computing structure. "These solutions and enhanced processes will maximize the efficiency and effec- tiveness of how we serve our cus- tomers and run our business," Smith stated. To ensure contin- ued leadership and innovation in service across all sectors of its business, H. D. Smith recently realigned its leadership and has invested significantly in its work- force to ensure the best talent is posi- tioned to meet evolving customer needs. "We see this 60th anniversary not only as a cause for celebration, but as the beginning of a new chapter – the next 60 years of a singular commitment to cus- tomer support," added Smith. "We've seen many changes in the past 60 years and have always approached our rela- tionships with the goal of supporting customers through those changes, in order to best serve patients. No matter what the future brings, the focus of our business remains the customer – from manufacturers to patients, and from independent pharmacies to institutions large and small." For more information, visit www.hdsmith.com.