Issue link: http://osercommunicationsgroup.uberflip.com/i/310749
C h a i n D ru g s to re D a i l y M o n d a y, A p ri l 2 8 , 2 0 1 4 1 2 CAMBER OFFERS NEW GENERIC PRODUCTS With new product releases that include Abacavir, Acyclovir, Benztropine, Calcium Acetate, Cyclobenzaprine and Lisinopril, Camber will remain one of the fastest growing generic pharmaceutical compa- nies in the USA for years to come. Camber has been recognized as one of the Top 20 overall pharmaceutical companies in dis- pensed prescriptions. Camber's commit- ment to the consumer is to bring the high- est quality generic pharmaceuticals to the market to improve quality of life through cost-effective medications. Camber's comprehensive line includes a wide range of therapeutic cat- egories and products, such as anti-retro- virals, anti-ulcerants, anti-neoplatics, car- diovascular drugs, anti-bacterials, antide- pressants, anti-diabetics and others. Camber is a fully integrated interna- tional pharmaceutical company that maintains quality and integrity in all its products, from API manufacturing to finished dosage. Camber is a wholly owned subsidiary of Hetero Drugs based in Hyderabad, India. Hetero Drugs is a global pharmaceutical, research and development company with an emphasis on API production and manufacturing of finished dosage forms. Invagen, an asso- ciated company, offers a substantial amount of Camber products that are man- ufactured in the United States. Collectively combined between Hetero, Invagen and Camber, there is over one million square feet of warehouse, distribution and manu- facturing space. Located in Piscataway, N.J., Camber Pharmaceuticals is a fully integrated international pharmaceutical company that maintains quality and integrity in all of its products from API manufacturing to finished dosage. For more information about Camber Pharmaceuticals, visit www.camber pharma.com or call 732-529-0430. A CHOIR OF SMART MOUTHS SELLS SMARTMOUTH MOUTHWASH BRAND It has been more than a year since nation- al TV host Bill O'Reilly made SmartMouth mouthwash his "Tip of the Day," causing the brand's website to crash with more than 70,000 hits in the first few minutes. The endorsement was totally unsolicited. O'Reilly showed a funny video about a scary trip to the den- tist, and told his viewers that good oral care health will be promoted by using SmartMouth. He even referred to himself as being a "Smart Mouth!" According to consumer goods and retail business development consultant, David Biernbaum, the company learned a lot from the streak of good luck. The company learned that it would be a great idea to hire other famous "Smart Mouths" to endorse the SmartMouth brand. This led to the hiring of what the company calls a "choir of Smart Mouths" promoting the brand on national talk radio shows. A few of the "Smart Mouths" that have been deployed at different times include Monica Crowley, Rusty Humphries, Cristina Saralegui, Michael Savage, Mike Gallagher, Laura Ingraham, Donnie McClurkin, Chuck Woolery, Dennis Miller, Bill O'Reilly, Dr. Drew and others! "Listeners trust the hosts as though they are a trusted friend," explained Biernbaum. "Chuck" Woolery, well known as host of Love Connection and a number of other game shows, is one of the company's main spokespersons on television , radio and also online. Woolery appears frequently in Twitter and Facebook ads offering "love" tips, including the good advice to use SmartMouth for occasions such as Valentine's Day and other holidays where couples get close! In addition to the radio endorse- ments, SmartMouth advertises the brand on television, and is very aggressive in social media. After all, a 12-hour mouth- wash solution for clean breath is not only an oral care health issue but also has far-reaching social implications. The two leading SmartMouth SKUs include the original 16-ounce SmartMouth Mouthwash providing 12 hours of fresh clean breath, and also the 16-ounce SmartMouth Advanced Clinical Formula (ACF) that offers 12- hour fresh breath, germ-killing, plus anti- plaque and anti-gingivitis benefits. For more information about SmartMouth, speak with an Emerson Representative at NACDS Annual Meeting tables #306 and #308 or contact David Biernbaum at 314-434-6008 or david@biernbaum.com. TWICE THE PRECISION WITH CONAIR FOR MEN Conair for Men has just launched the Twin Trim, a beard and moustache trim- mer for men. The product features two blades to offer twice the precision and twice the cutting action compared to other trim- mers on the market. The Conair for Men Twin Trim is supported by a robust 360- degree marketing campaign that has already started and will be active through 2014. Conair is planning a special stepped-up campaign for Fathers' Day shoppers and television in time for the holiday shopping season. Justin Pugh, New York Giants offen- sive tackle and first-round draft choice in the 2013 NFL Draft, has signed on as spokesper- son for the brand. Twin Trim's suggested retail price is $29.99 for the rechargeable model and $19.99 for the battery-operated model. For further information, visit www.conair.com. Jim Colleran as the company's new CEO. Colleran will be based out of the Aliso Viejo, Calif., headquarters and lead all efforts for the corporation's multiple brands. Colleran brings his long-standing expertise in the beauty and health indus- tries to this position, most recently serv- ing as Global President of Neutrogena, a division of Johnson & Johnson, where Colleran worked for 16 years. "It is a very exciting time for Pacific World Cosmetics. We are maintaining our commitment to bring innovative products to the marketplace that con- sciously address our customer's need to save time and money, with ease of use in mind," explained CEO Jim Colleran. "We are confident in the direction we are taking the company and the footprint we have, and will continue to leave, across all categories." Such innovation includes the launch- es of FUSE Gelnamel, Revlon Lashes and Fing'rs Prints in 2014. Bringing together the best of polish and the best of gels, FUSE Gelnamel has created the next generation in nail color, delivering salon-worthy results at a speed, ease and price like nothing before. Created by the makers of SensatioNail ® , the No. 1 at- home gel polish brand, FUSE Gelnamel features an all-in-one formula that deliv- ers one-coat coverage from start to finish and a proprietary anti-chip technology that seamlessly provides megawatt shine that lasts. Less dense and lighter in weight than existing lash fibers available; Revlon Lashes with featherLITE Technology are lightweight and Pacific World Corp. ( Cont'd. from p. 1) designed for ultra comfort. Delicately crafted, Revlon Intensifeye Lashes with Oxy-Fiber Technology are made with soft, breathable synthetic fibers and deliver a luxurious yet comfortable fit that blends seamlessly with the lash line. The unique knitted lash band delivers a natural-looking fit beyond compare. The effect is so lightweight one forgets they have them on. Pairing unlimited style options with superior technology in a lightweight, flexi-fit, pre-glued non-damage nail, Fing'rsPrints offers five on-trend collec- tions: Simply Chic, Girlie Glam, Street Beat, Rock Rebel or Runway Ready, for fashion-forward, intricate designs that don't require hours at the salon or time to DIY. Simply press and GO for style as unique as your own fingerprint! At the core of Pacific World Cosmetics is their SensatioNail™ brand which Pacific World Cosmetics will continue to grow. As the No.1 at- home gel polish system, SensatioNail offers DIY gel manicures, with no dry time, smudging, chipping or fading for dazzling and damage-proof nails that last up to two weeks. Delivering a powerful, compact and complete sys- tem that's easy to use, SensatioNail's exclusive PRO 3060 LED LAMP, unique Gel Primer, two-in-one Gel Base and Top Coat, Cleanser and its on-trend DBP, toluene and formalde- hyde free color, give users everything they need to perfectly execute salon- quality gel manicures at a fraction of salon prices. For more information, visit www .pacificworldcorp.com. AMNEAL'S ESOMEPRAZOLE STRONTIUM 48.3MG DR CAPSULES AUTHORIZED GENERIC, A NEW PPI FOR ADULT PATIENTS Amneal Pharmaceuticals' generic Esomeprazole strontium delayed-release capsules 49.3mg is a new esomeprazole therapy and PPI that delivers both relief for GERD and cost savings. It contains the same active moiety (esomeprazole) in a different salt form as found in Nexiu ® (esomeprazole magnesium) and presents a potentially more affordable treatment option for GERD in adult patients. Available in a 49.3mg strength, each e s o m e p r a z o l e strontium cap- sule provides the equivalent of 40 mg of esomeprazole – the same amount of esomeprazole that is present in the 40mg Nexium capsule. Esomeprazole strontium capsules are sold in 30-count bottles and are the authorized generic equivalent for their branded counterpart by the same name (Esomeprazole strontium delayed-release capsules 49.3 mg), introduced in December 2013. Amneal Co-CEO and Chairman Chirag Patel explained, "Introducing generic esomeprazole strontium offers a new, cost-effective treatment option for adult GERD suf- ferers. It's another example of how Amneal's innovative growth strategy has helped to bring economical generic Continued on Page 23