Issue link: http://osercommunicationsgroup.uberflip.com/i/310749
/alert is a premiere full-service healthcare communications com- pany providing infor- mation and education to healthcare professionals. Programs include cooperative mail, custom mail and digital communication. Its capabil- ities in healthcare information and communications are designed to deliver your targeted message to a wide or tar- geted healthcare professional audience using the latest technologies, including mobile applications. Pharm/alert has been part of the GET YOUR BRAND NOTICED WITH /ALERT Most drug store shoppers are on a mission, often straight to the pharmacy. Yet that also creates an opportunity. Nearly two-thirds of pharmacy shoppers wait in- store for their prescriptions to be filled. While they walk the aisles, ensure that shoppers visit the candy section, since confectionery has a high penetration and frequency as compared to other grocery categories. Plus, research shows that chocolate can In a deal that's sure to ani- mate the kids' health food industry, Crunchies Food Company, LLC – the leading producer of all-natural freeze-dried fruits and veg- etables – has joined with Warner Bros. Consumer Products (WBCP) to create a new line of better-for-you snacks for kids: Organic Little Crunchies ® . The decision to have every kid-sized piece of freeze-dried fruit be 100 percent organic sprang from discussions with two very important audiences: moms and natural foods retailers. It is clear that parents and David Biernbaum is President and Senior Consultant at David Biernbaum & Associates LLC, and is one of the consumer goods and retail industry's foremost busi- ness development consult- ants in the field of health and beauty, OTC and personal care. Biernbaum and his teams have had major impact on more than 200 brands since 1977, and as a con- sultant and nationwide master broker he continues to have the winning touch. The latest: Australian Dream Arthritis Cream. An interview with Joe Cavaliere, Chief Customer Officer, Newell Rubbermaid. CDD: What makes your company unique? JC: While our great brands, like Rubbermaid ® , Sharpie ® , Paper Mate ® , Calphalon ® , Irwin ® and Graco ® matter in the daily lives of consumers world- wide, what truly makes Newell Rubbermaid unique is our focus on the consumer to help them get more out of Continued on Page 23 As a leader in the cos- metics industry for over 40 years, Pacific World Cosmetics is an innova- tor and supplier of pro- prietary nail and beauty care products to the food, drug, mass and value retail channels worldwide. Its line-up of brands includes SensatioNail, FUSE Gelnamel, Nailene, Fing'rsPrints, Trim and licensing partnerships with Bio-Oil and Revlon Lashes. In spring 2014, Pacific World Cosmetics announced the appointment of Continued on Page 25 Continued on Page 25 SWEET SALES IN THE CANDY AISLE WITH MARS CRUNCHIES GOES LOONEY TUNES WITH NEW ORGANIC KIDS' LINE NEWELL RUBBERMAID: THE PARTNER OF CHOICE FOR GROWTH DAVID BIERNBAUM TURNS LITTLE BRANDS INTO PRODIGIOUS PRODUCERS PACIFIC WORLD COSMETICS A LEADER IN THE INDUSTRY Continued on Page 25 Continued on Page 23 Continued on Page 12 O s e r C o m m u n i c a t i o n s G ro u p S c o t t s d a l e M o n d a y, A p ri l 2 8 , 2 0 1 4 By Tim Bennett, Vice President, CROSSMARK Drug CROSSMARK Drug is the largest provider of headquarter sales and retail services in the U.S. drug channel. We provide clients with the best solutions for greater performance including market analytics and strategy, growth solutions from insights to in-store execution, and a deep understanding of consumers and strong relationships in the channel with a focus on the top four Sun Pharma is a growing specialty pharmaceutical company with significant and growing U.S. sales. The U.S. foray started in 1997, when it first took a stake in Caraco, which then had annual revenue of less than $1 million and a few approvals. Since then, it's built up a sub- stantial business in the U.S., and now it contributes to more than half of its total business. It just recently celebrated a one-year anniversary of its acquisition of URL Pharma, a successful acquisition that has strengthened and will continue to Continued on Page 23 CROSSMARK DRUG PROVIDES MANUFACTURER AND RETAILER SOLUTIONS SUN PHARMA: A GROWING COMPANY Continued on Page 25 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS