Issue link: http://osercommunicationsgroup.uberflip.com/i/310713
O s e r C o m m u n i c a t i o n s G ro u p S a n D i e g o Tu e s d a y, M a y 1 3 , 2 0 1 4 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NIGA An interview with Troy Dunkley, COO, Kids Quest/ Cyber Quest. GN: Tell our readers about your company. What's your main line of business? TD: Kids Quest has been providing casino guests with supervised children's entertain- ment for 22 years. Cyber Quest has been offering non-violent family-friendly arcade entertainment for 18 years. We are family-owned and operated in 11 states. GN: What would you say makes your company unique? TD: Kids Quest provides casinos with a unique amenity. Our professionally trained staff members entertain the children so adults have the freedom to enjoy all other resort amenities. In addition to that, we split profits with our host KIDS QUEST/CYBER QUEST OFFERS SUPERVISED CHILDREN'S ENTERTAINMENT An interview with Paul Gordon, Vice President of Sales, Rymax Marketing Services. GN: How do online casinos initiate trial with players? PG: Given the new online gaming opportunities, casinos must have a strategy for attracting a wide and varied player base in order to achieve success. Early adopters to any new technology will give an initial surge, but the key to long term success lies in the ability to initiate trial among main stream players. These trials vary by site, and the key to making an appealing trial is to create familiarity with their current player rewards programs and to integrate it into all methods of play. Casinos must take a unique approach when they begin offering trials to new players, and look for opportunities to seg- ment their promotions to individual players. This includes sign up bonuses and cross promotions with their current program, maximizing the loyalty to the casino. Yapsody Entertainment, F/K/A Resort Entertainment & Technologies, will host an entertainment panel today at 2pm in Room 4 entitled "Behind the Scenes of Headline Entertainment," moderated by Yapsody President and talent buying veteran Steve Seiden. The panel will feature representatives of all key roles within the headline entertainment book- ing process, including the following points of view: THE ARTIST CAMP ARTIST – Grammy winning and music legend Chubby Checker (who will also host NIGA's Got Talent "Twist" dance competition in Yapsody's booth 939 on Tuesday at 12:30pm). TALENT AGENT – Frank Wing of APA (the only Native American music agent at a major talent agency) TALENT MANAGER – Jonathan Wolfson of Wolfson Entertainment (manager for both Hall and Oates and Loverboy) An interview with Alexandra Lopatynsky, Managing Director, JCJ Architecture. GN: Tell us about JCJ Architecture and its place in the gaming indus- try. AL: JCJ is a firm with a 78 year history of excellence in planning, design and project delivery. Our strength across each of these disci- plines sets the firm apart and gives us a distinct point of view when it comes to working with clients. Our work with this project type started 20 years ago with the Mashantucket Pequots and Foxwoods Resort Casino - when it was rare to develop a destination gaming venue outside of Vegas and Atlantic City. Since that time, we have expanded our experience and capabilities to become one of the most knowl- edgeable and disciplined firms in the industry, consistently balancing rigorous management practices with innovative design. These qualities have been critical to Continued on Page 13 Continued on Page 13 MARKETING TO AN ONLINE AUDIENCE YAPSODY PROVIDES UNCENSORED BEHIND-THE-SCENES LOOK AT TALENT BOOKING JCJ ARCHITECTURE DELIVERS SUCCESS Continued on Page 8 Continued on Page 13