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Ki t c h e n wa re N e ws & H o u s e wa re s Re vi e w S h o w D a i l y 7 9 S u n d a y, M a rc h 1 6 , 2 0 1 4 NEW STOVETOP POPCORN POPPER CHANGES COLORS AS IT HEATS By Danielle Paluchniak, President, Wabash Valley Farms, Inc. Wabash Valley Farms, Inc., maker of the bestselling Whirley Pop Stovetop Popcorn Popper, has brought some magic to the International Home and Housewares Show: the Color Changing Popcorn Popper. The Color Changing Popcorn Popper is a stovetop popper coated with an innovative coating that changes color as the pan heats up. The vibrant color change – from red to yellow and display- ing every color in that spectrum – adds another "wow" factor to the experience of making "movie theater style" popcorn at home. Test results are in: kids and adults love it! "Everybody is looking for the latest and greatest gadget," said Danielle Paluchniak, President of Wabash Valley Farms, Inc. "They want cool products, and the Color Changing Popcorn Popper is the coolest new gadget in popcorn pop- ping." Like the Whirley Pop, in just three minutes the Color Changing Popcorn Popper pops approximately 24 cups (6 quarts) of popcorn. This is one-third more than air poppers and twice as much as a bag of microwave popcorn. Any type of popcorn can be used, and every kernel pops. It delivers crisp, crunchy, flavorful popcorn (not puff popped and chewy). Like all its stovetop poppers, it comes with a "trouble free" 25 year warranty, which is the longest in the industry. As a bonus, the Color Changing Popcorn Popper features heavy duty metal gears designed to stand up to the thickest, stickiest, gooiest popcorn recipes imagi- nable. Quality is ensured because every popper is hand assembled and inspected before ever leav- ing the family farm in Indiana. Best of all, the stirring mechanism allows for an endless variation in popcorn creations. The user can make a healthy snack, or they can make it as sweet and/or salty as they like. Popcorn enthusiasts can use different ingredients to make standard favorites like Movie Theater Style or Kettle Corn, or go out on the edge and make some crazy concoctions such as Uncle Ernie's Peanut Butter Bars, Cinnamon Snack Attack or even Cookie Explosion. To add to the fun, Wabash Valley Farms has recently introduced some deliciously unique seasonings: Lip Smackin' Baby Back Ribs, Mouth Waterin' Strawberry Shortcake, French Toast and even a little Ketchup. The Color Change Popcorn Popper is the latest addition to an ever expanding product line from Wabash Valley Farms. The company, which has been selling its signature Whirley Pop Stovetop Popcorn Popper since 1980, will be merchan- dising more than 100 pop- corn products at the Home and Housewares Show. This includes many different types of poppers (like the Open Fire Pop for campfires), great sell- ing gift sets (many focused on events and holidays for year round merchandising), unique popcorn toppings (like Ooh La La French Toast, Dough Rae Me Chocolate Chip Cookie Dough), a line of gourmet popping corns (all natural and non GMO), all inclusive popping kits (moms love how easy these are), and bright, col- orful popcorn serving tubs, bowls and buckets. Visit Wabash Valley Farms at booth S4010. For more information, go to www.wfarms.com, call 877-888-7077 or email info@wabashvalleyfarms.com. BI-FLUX MINERALBALANCE WATER FILTRATION FROM LAICA By Nelson Farfan, Global Vice President of Marketing and Sales, LAICA S.p.A. LAICA Italy Introduces its innovative bi- flux™ mineralbalance™ water filtration system to preserve beneficial and essen- tial calcium and magnesium minerals. LAICA's international success is motivated by one driving principle: the love of water. For more than 20 years, LAICA's commitment has been to pro- vide the highest quality, safest and most effective water filtration products on the market. LAICA is pleased to present its major innovations: the LAICA bi-flux mineralbalance filter and the Laica Classic Filter mineralbalance (fits Brita Pitchers), a technological solution for keeping essential minerals in drinking water within a process of water filtration for the removal of heavy metals, chlorine and chlorine by-products. The importance of minerals in the human body and the role that drinking water has on our daily mineral intake is fundamental for human health, according to the World Health Organization. Calcium and magnesium in drinking water are more readily absorbed from water compared to food, where they are mostly bound to other substances. The unique patented bi-flux mineralbalance filter system keeps the natural balance of min- erals like calcium and magnesium naturally contained in tap water (the overall average hardness, sum of the elements calcium and magnesium, of the filtered water, during the entire life cycle of the cartridge, does not undergo substantial variations in terms of hardness in the water before filtration) while reducing undesired heavy metals (when contained in tap water). It also reduces chlorine and chlorine by-products, such as tri- halomethanes, some herbicides and pesti- cides (when contained in tap water). The LAICA mineralbalance bi-flux system also keeps pH balanced for healthier, better tasting water. The World Health Organization confirms that pH is an essential parameter for the qualitative evaluation of drink- ing water and states that the opti- mal range is between 6.5 and 9.5. The mineral balancing prop- erties of the LAICA bi-flux Pitcher Cartridge have also been independently tested by the Water Quality Association (WQA). Laica is the first and the only company, till now, to have a mineral bal- ance claim tested and officially certified by a notified body as WQA. LAICA's filter cartridges are designed and manufactured in Italy to offer the best filtration with the highest level of quality and safety. For more information, visit booth S1439, go to www.laica.com, call 905-362-8810 or email info@laica-us.com. SIMPLE SOLUTIONS FROM IMAGONIS Imagonis takes pride in creating simple, excellent and affordable products. Recently, Imagonis has created a line of storage devices (patent pending) for both the K-cup and Vue cup single serve brewing systems. This line provides a solution for the bulky, expensive and complex systems currently on the mar- ket. Imagonis' new design is able to address many of the problems encoun- tered when owning a single serve brewer, the biggest issue being counter-top clutter. Its slen- der design allows it to be mounted to a wall or the back of a door, making use of otherwise unusable space. This keeps counters clear and allows for storage that is efficient and easily accessible. Each compartment organizes cups in various different ways, and the top-loading design cre- ates a natural stock rotation, ensuring fresh product with every use. Learn more at www.imagonis .com, or visit booth N7467. MUSEUM BENEFITS FROM BLENDTEC CEO'S GENEROSITY Blendtec CEO Tom Dickson has donated $1 million and committed an additional $1 million toward construction of The Museum of Natural Curiosity, a $28.5 million children's science museum scheduled to open in Utah in May. Thanksgiving Point Institute, the non- profit 501(c)(3) organization that is spearheading the project, has recognized Dickson's contribution by naming the museum's education arm The Dickson Academy of Curiosity. Dickson's involvement was inspired by the museum's focus on hands-on learning, experimentation and discovery – the same traits that led Dickson himself to become a serial inventor and success- ful businessman. His inventions include the first high-speed grain mill and dozens of blender innovations that have been incorporated in the Blendtec line. He also participated in development of the first motion sickness patch and the only intrauterine device that has been on the market since the 1970s. Dickson also created and stars in the tongue-in-cheek "Will It Blend?" series on WillItBlend.com and YouTube, where he blends iPhones, marbles, golf balls and other objects in Blendtec machines to showcase the power of his products. The series is a viral marketing phenomenon, driven in part by the mad scientist per- sona that Dickson assumes on camera and that, again, matches his vision of the museum's role. "This museum has an approach that fits my view of how people learn best. It will encourage children to explore, tin- ker, question, think out of the box, use their imagination, and see where it takes them. I've built a career by following that path, and others can, too," Dickson said. "Now children in Utah will have a resource that fosters that kind of creative thinking by triggering their innate sense of curiosity." That goal will be achieved in part through The Dickson Academy of Curiosity, which will sponsor field trips, summer day camps and ongoing interac- tive educational activities under the supervision of eight full-time education- al staff and numerous volunteers. It will also be nurtured through the museum's 45,000 square feet of hands-on, interac- tive education in five main exhibit areas including a Rainforest, Waterworks, Kidopolis, Traveling Exhibits, and a five-acre outdoor Children's Discovery Garden. More than 300,000 visitors are expected at the museum each year, including children from underprivileged schools and Boys and Girls Clubs throughout Utah. It will be located in Lehi, halfway between Salt Lake City and Provo, at Thanksgiving Point, a farm, garden and museum complex that attracts more than 1.9 million annual vis- itors from all 50 states and around the world. The site is 16 miles from Blendtec's headquarters in Orem, Utah. Visit www.thanksgivingpoint.org/ support/museumofnaturalcuriosity for more information about the museum, and www.blendtec.com for more information about Blendtec.