Issue link: http://osercommunicationsgroup.uberflip.com/i/281101
Ki t c h e n wa re N e ws & H o u s e wa re s Re vi e w S h o w D a i l y S u n d a y, M a rc h 1 6 , 2 0 1 4 7 4 COOKS STANDARD: TOP-RATED COOKWARE FOR THREE YEARS John Wei Shen of Neway International Housewares reveals what makes his com- pany unique. KNSD: Tell our readers a little about your company. What's your main line of business? JWS: We design and make high-quali- ty cookware products. Our Cooks Standard™ is top rated on Amazon.com for three consecutive years. The cookware features a unique designed handle, which was awarded a patent in the U.S. Patent and Trademark Office in 2011. The cook- ware handle provides a comfort grip and stays cool during cooking use. Since we introduced this line of cook- ware three years ago, it quickly became very popular in the market- place. Now, when you search Google or Amazon and many other market- places, you will find so many customer reviews, and they are telling you how much they love this cookware. KNSD: What would you say makes your company unique? JWS: The best quality, which raises the standard for the traditional cookware industry. KNSD: What was the most significant event or series of events affecting your company in the past year? JWS: The IH+HS Chicago Housewares Show gives us a great opportunity to attract new customers, and because our service and quality are highly appreciat- ed by customers, our customer retention rate is almost 100 percent. KNSD: Did your marketing strategy in the past year pro- vide you the overall position you had projected? JWS: Yes. We are getting more and more market share. Our growth rate is unbelievable fast. KNSD: Describe your current marketing strategy. JWS: To offer high quality and unique designs. KNSD: Are you introducing any new products this year? JWS: We are expanding our most suc- cessful Cooks Standard high-quality cookware line, with a finely designed handle to allow air to flow through, keep- ing the handle cool, as well as full-body clad metal. KNSD: What distinguishes your products from the com- petition? JWS: Quality, quality and quality. KNSD: What is the nature of your distribution? JWS: We welcome all channel distribu- tors. KNSD: Tell our readers about your trade show objectives, plans, products, promo- tions, etc. JWS: During the trade show, we will show most of our product line, and many new items first available in 2013. We welcome distributors as well as sales reps. Visit Neway International at booth S-4811. For more information, call 626- 513-2830, email sales01@newayusa.com or visit www.newayusa.com. EXCEPTIONAL HOUSEHOLD CLEANING FROM WHINK PRODUCTS By Steve Throssel, President and CEO, Whink Products Company. What's happening in the world of household cleaners? Stop by the Whink team's booth at the International Housewares Show and we'll show you. Today's marketplace is red hot with low population growth, a bipolar econ- omy and a social media that's ADD. Retailers are looking for solutions, and Whink has been known for the last 67 years as "America's Household Problem Solver." When uncertain times prevail, security is valued highly. Right now, brand and brand loyalty have never been more important, and Whink ranks in the highest quartile in brand loyalty according to a number of sur- veys including Dunnhumby, one of the best consumer assessment companies in the world. Whink's research and development team spent 2013 looking at new ways to make things shiny and bright. We investigated micro-emulsions to attack a broader range of stains and stain removal, as well as removing odors that can be looked at as 'stains in the air' or locked into the fabric of your clothing, bedding and carpets. This out- of-the-box thinking produced new products for us: Whink Uniform Wash (released in late 2013) and our brand new 24-ounce Carpet Stain Remover. These formulas use surfactants to sur- round and pull loose the dirt, grime and food stains while being coupled with borax, an oxidizer that not only lifts out stains but encapsulates the odors asso- ciated with them. We topped it off with state-of- the-art enzymes for blood and body fluids. This 'pyramid of strength' is produced in America's heartland by dedicated employees who are proud to serve our customers, consumers and their needs. While consumers do the wash – mom's CNA uniform, dad's work shirts and the kids' play clothes – they can take that same technology into the liv- ing room and clean carpet stains. Fido's messy spots and Uncle Jim's BBQ sauce all come up easily with minimal scrubbing and low sudsing. Whink's new Septic Treatment drop-ins are another result of Whink's 2013 efforts. The enzymes are state-of- the-art and Septic Treatment is priced to move! Whink products can be found in most channels of trade, and grocery remains our largest single channel. Don't forget the products that put us on the map: Whink Rust Stain Remover remains America's number one sell- ing brand in the grocery channel and Whink Cook- Top Cleaner cleans using a softer but larger scrubbing molecule than the competi- tors'. Cook-Top Cleaner also contains a polish for the chrome and the rest of the stove. It is number two in the nation. Its companion product, Counter Top Cleaner, is food preparation area and grout friendly, working like a cream and buff shoeshine on your countertop. Try the ruler test: clean your countertop and buff to a shine. Then take a ruler and see how far up you can read the numbers. It'll amaze you! Whink Products – proudly Made in the USA and "The Best on the Toughest." Visit Whink at booth N6821. WINEO WINE STOPPER SEALS FRIENDSHIPS The WineO wine stopper from KitchenHappy is an inexpensive way to add an extra note of thoughtfulness to a gift of wine. For about the price of a beautiful card, the WineO comes with a drawstring pouch to slip around the neck of the bottle. Inside the pouch, a simple wooden wine stopper engraved with a short message of fellowship, cel- ebration or inspiration. When the wine itself is a memory, the WineO and the thought remain. The WineO was designed for func- tionality. The no-taste, no-odor food grade thermoplastic Elastomer (TPE) shank eliminates the concerns of cork crumbs and the oxygen permeability of corks. The patented design and low profile topper allow horizontal or ver- tical placement of open bottles for storage flexibility. Presented along with the wine, it assures a host or hostess that genuine thought went into the gift, and of course, for the retailer, it's an opportunity for a suggestive sale. The suggested retail price is $4.99. Opening wholesale WineO order includes twelve each of six designs, 72 gift pouches and a WineO counter dis- play. Custom WineO are available with or without gift pouches starting with a minimum quantity of 400. Perfect for corporate gifts and souvenirs, custom WineO offers stylish appeal at a rea- sonable price. Sue Kinch, Chief Operating Officer, KitchenHappy said, "WineO struck a responsive chord during market research because it is an inexpensive tangible way to express appreciation for the real gift: time spent building deeper relationships." Kitchenware News & Housewares Review would echo that.