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Ki t c h e n wa re N e ws & H o u s e wa re s Re vi e w S h o w D a i l y 5 1 S u n d a y, M a rc h 1 6 , 2 0 1 4 AQUASANA INTRODUCES INNOVATIVE POWERED WATER PITCHER By Portia Marchman, Marketing Manager, Aquasana Inc. With its roots in professional grade home water filtration solutions, Aquasana is leading the charge to make high perform- ance water filtration available in every home. Up until recently, professional grade water filtration has only been avail- able for those willing to pay hundreds of dollars for systems requiring permanent installation. Realizing there was a huge gap in the home water filtration market, Aquasana set out to develop a cost effec- tive filter pitcher that delivered the same high performance filtration as profes- sional grade systems. In November 2013, Aquasana launched the revolutionary Aquasana Powered Water Filtration System, capa- ble of delivering filtration never before available in a pitcher. Using patent-pend- ing powered filtration technology, the new Aquasana Powered Water Filtration System offers the performance of a pro- fessional grade filtration system in the convenience of a pitcher – no plumbing or installation required. "We wanted to address the main pain points of the consumers using gravity- based pitcher filters," explains Todd Bartee, CEO of Aquasana. "People were generally unsatisfied with three main things – how long it took the pitcher to filter water, how frequently they had to change their filters before water started tasting bad and how ineffective their pitcher was at reducing contaminants overall." Unlike gravity-based pitcher filters on the market, Aquasana uses power to filter water in just seconds. Aquasana employs their patent-pending Claryum™ filtration technology to filter water faster and reduce over 10 times the contami- nants of traditional gravity-based pitcher filters, including over 96 percent of chlo- rine and chloramines in tap water. In addition, Aquasana's Claryum filter cartridges last eight times longer than the leading gravity- based pitcher, giving you six months of clean, delicious fil- tered water before needing a filter replacement. Committed to delivering the purest water possible, all parts and components of the Aquasana Powered Water Filtration system are BPA-free. You can find the Aquasana Powered Water Filtration System online at www.aquasana.com or at various retail- ers around the US. Visit Aquasana at booth L1 2955. For more information, go to www.aquasana.com, call 866-662-6885 or email pr@aquasana.com. HDS TRADING: SUNBEAM STORAGE, ORGANIZATION AND LAUNDRY ACCESSORIES HDS Trading (HDS) has entered into a strategic alliance with Jarden Consumer Solutions to provide its customers with high quality, sustainable laundry, storage and organization items under the Sunbeam brand. HDS Trading is always bringing customers the very best in inno- vative product lines at a reasonable price. It is continuously updating and improv- ing its line of products through current trends and research development. For over 100 years, the Sunbeam brand has offered families practical solu- tions for everyday living. Through gener- ations, the brand has introduced innova- tive products that simplify consumer's lives and offer value. Sunbeam products will help you provide comfort, warmth and care for you and your family. The research, design and develop- ment teams have come together in creat- ing an exclusive storage and laundry product line. The storage collection includes storage boxes, hanging closet organizers, over-the-door racks, velvet hangers, shoe racks, garment racks and vacuum storage bags. The storage collec- tion offers products made of high quality materials and maximizes storage space in your home. Included in the laundry line are pop-up hampers, bamboo hampers, laundry bags, mesh wash bags, ironing boards, clothespins and clothes drying racks. Each line emphasizes its own style characteristics based on today's house- wares trending components, and provide all the essentials to create a well-organ- ized office, closet or room that offers space saving solutions and functionality. HDS cares about its clients and meets a diverse perspective when it comes to running its business. Help HDS continue its growth and success in meet- ing the goals and ambitions of its clients and customers. Visit HDS at booth N-6007 and booth S-1270. For more information, go to www.hdstrading.com or call 732-418-0418.