Issue link: http://osercommunicationsgroup.uberflip.com/i/281101
Ki t c h e n wa re N e ws & H o u s e wa re s Re vi e w S h o w D a i l y 1 2 1 S u n d a y, M a rc h 1 6 , 2 0 1 4 retailers who believe in and sell their products. Fusionbrands truly appreci- ates the support and feedback from all U.S. retail partners, and is excited to debut new products as well as packag- ing that displays a consistent Fusionbrands product look. The com- pany is also proud to announce that new structures are being put in place to better service and communicate with the domestic market. Fusionbrands is delighted to offer all U.S. retailers a new channel and choice for ordering Fusionbrands products direct. The entire unique kitchen product range that has grown to 74 SKUs will all be available as of May 1, 2014, direct from their new east coast warehouse facility in New Jersey. Fusionbrands is known as the U.S. company that abandons standard prac- tices and excels at creating unique clever patented kitchen gadgets to solve life's everyday cooking and serving chal- lenges. From beginner cook to the master chef, Fusionbrands cooking tools and kitchen utensils are problem solving, fun and easy to use. For those of you who fell in love with the award-winning silicone PoachPod, get excited for the latest and greatest in egg poaching: PoachPod ® Ceramic, coated stainless steel with sleek white ceramic nonstick coating. Other Fusionbrands ( Cont'd. from p. 1) innovative products include home bar accessories like the CitrusPod that let you slice, squeeze and store all in one, to food-preparation tools such as the FoodLoop, the original silicone trussing tool, to the grill's newest revolution, the GrillComb, the stylish way to skewer food. The new CoverBlubber is a must- have eco-friendly reusable food storage solution, and the ever popular GoHook will help keep you, your towels and other stuff on the move. For order inquires direct from Fusionbrands, their helpful customer service team can be reached via U.S. tele- phone at 866-389-0159 or via email at customercare@fusionbrands.com. Look no further, Fusionbrands designs to make your everyday cooking and entertaining experiences … a whole lot cooler. The Fusionbrands product line includes CitrusPod, CoverBlubber, CrackPot, FoodLoop, FoodLoop Flame, FoodLoop Mini & Lace, FoodPod, GoHook, GrillComb, HeatWave, PetitePot, PoachPod, PoachPod Ceramic, PoachPod Stainless, PoachPod Lift, TriPod, SpoonSpreader, StirStik, TastingCradle, TenderPress, ToolProp, and YolkR. Visit Fusionbrands at booth S2268. For more information, call 877-279-2002, email customerservice@fusionbrands.com or go to www.fusionbrands.com. CC: Electrolux is a global leader in household and professional appliances, selling more than 50 million products to customers in more than 150 markets every year. The company focuses on innovative products that are thoughtfully designed and based on extensive con- sumer insight, to meet the real needs of consumers and professionals. KNSD: Tell me more about Electrolux Global Brand Licensing. CC: Electrolux Global Brand Licensing has been in the licensing business for over 40 years and is present in 75 coun- tries, with more than 100 brand partners, generating over $3 billion in annual sales under its portfolio of brands. We have over 50 brands in the group, including Frigidaire, AEG, Eureka, Kelvinator, Zanussi, Tappan and, of course, Electrolux! KNSD: What particular product will you be showcasing at the International Home and Housewares Show? CC: We are a little different from most other exhibitors. We are really in the business of showcasing our brands and demonstrating the power of great brands combined with great product. We have numerous examples of successful licensed product launches which we will readily discuss with interested manufac- turers who have excellent product design and distribution expertise. KNSD: You're looking to meet manufac- turers who might become potential licensees of your brands? CC: Yes, exactly. Many manufacturers, who may currently be producing prod- ucts for private label or even for other Electrolux ( Cont'd. from p. 1) brands, may have thought about licensing a famous brand and developing product reflecting that brand's powerful equity. It's a higher-margin and a faster route to the market if you have the right partner- ship. We have 100 such partners all around the world, across numerous Electrolux Group brands. That translates into $3 billion of retail sales! KNSD: Can you give our readers some examples of licensed product coming to market with your brands this year? CC: Certainly. We have cookware products for Frigidaire in the pipeline for North America, in addition to our existing ranges of licensed glass and plastic storage products, home heating and cooling monitors and even fire- places! You may have seen the Eureka power washers which take the power of Eureka floor care from inside the home to outside. We have just launched cook- ware products for Zanussi in Europe and will soon be launching Zanussi E- bikes and AEG licensed solar panels and LED bulbs as part of our commit- ment to green sustainability. I'm very proud that Electrolux has won Green Sustainability awards for the past seven straight years. KNSD: To what do you attribute Electrolux's success? CC: Electrolux is a very innovative com- pany at its core, and brand licensing is a very innovative business model at its core, so it's a perfect match. We only choose the best partners to work with, but if you're interested in a conversation around licensing one of our brands, then please get in touch! For more information, visit Electrolux at booth S4945, call 704-604-0252 or check out www.electrolux.com/licensing. Mini-Iron Organization Keep your kitchen counter and cabinets neat and tidy with the Mini-Iron Organization line, now available in three new attractive finishes: satin cream, metallic gunmetal and bronze resin slat. The line includes a 2-Tier Corner Shelf, Organizer Rack, Expandable Kitchen Shelf, Stacking Kitchen Bin and a 3-Tier Expandable Step Shelf. Attractively Woven Fabric Storage Organize your closets with premium qual- ity woven polyester fabric storage boxes and totes. These versatile totes are both functional and durable. They include clear front view windows allowing for their con- tents to be easily seen, and a quality easy- close flap lid to confidently secure articles within. The complete storage line is now available in a full range of colorful finish- es and includes various sized cube bins, hampers, trunk organizers and shoe boxes. Bamboo Kitchen Assortment Seville Classics has been a pioneer and innovator in the bamboo storage and organ- ization category, starting the trend over a decade ago. Bamboo is one of the world's fastest growing, natural renewable plants, making these products not only beautiful but also environmentally friendly. The 2014 bamboo kitchen assort- ment includes several new kitchen prod- Seville ( Cont'd. from p. 1) ucts including an Extra-Large 3-Tier Expandable Step Shelf which allows for the organization of up to 21 large size spice bottles. De-clutter any drawer with a bamboo drawer organizer lined with natural cork. Cork naturally resists mold and mildew, and provides added protec- tion for your finest flatware. The new bamboo lazy Susan turntable conveniently organizes spices, condiments or canned items and keeps them easily accessible and within reach on a counter, tabletop or in a cabinet. The wide base offers additional stability and a small lip around the edge keeps items in place. Finally, a new bamboo cutting board set is certain to make a great addition to your kitchen. The sets consists of a 100 percent lightweight bamboo base, a stur- dy metal stand and four convenient dish- washer safe chopping and food prepara- tion mats. These easily cleanable polypropylene chopping mats allow one to separately cut and prepare vegetables, meats, fish and dairy products while avoiding food contamination. Now in its 35th year, Seville Classics continues to be proud to expand its wide assortment of quality home storage and organization products. For more information, visit www.seville classics.com, email sales@seville classics.com or stop by booth N7713 in the North Building. Industries began as an industrial recoat- ing operation. Over the years, various services were added, and today the com- pany utilizes four manufacturing centers and eighteen recoating plants. The family company now employs more than 500 individuals with 35 family members. The company's effect on the econo- my is profound. Servicing 95 percent of the North American market, nearly every loaf of bread, bun or roll is baked in its pans. Notable customers include McDonald's, Burger King, Wendy's, Sara Lee, Pepperidge Farm, Hostess, Flowers and Bimbo. Five years ago, third-generation family members wanted to offer the consumer the opportunity to purchase true commercial bakeware for their homes. USA Pan bakeware has been designed with the same standard fea- tures of industrial baking pans. Each pan is constructed of aluminized steel, the material of choice for commercial bak- eries. Metal thicknesses have been selected that facilitate even heat distri- bution and maximum service life. The pans are also manufactured with alu- minized steel wires in the rims to pro- vide strength and resist warping and corrosion. Each pan is coated with AMERICOAT© Plus, a proprietary sili- cone coating that nearly all commercial bakers prefer over dark non-stick coat- ings. The clear non-stick, environmen- tally friendly coating is specifically for- USA Pan ( Cont'd. from p. 1) mulated for superior baking, and easily cleaned. AMERICOAT Plus coating does not contain PTFE or PFOA. Another unique feature of USA Pan bakeware is the fluted surface design. This surface maximizes pan strength and reduces warping, denting and other effects of everyday use. The fluted sur- face facilitates air circulation, which translates into an evenly baked product that is easily released. USA Pan offers a product range beyond compare. Many of the unique pieces were developed from well-known commercial products and scaled to fit the home oven. Last year, USA Pan introduced USA Pan Cookware. Made in the U.S.A. and backed by over 70 years of experience, each piece is handcrafted with an 18- step process and constructed of multi- ply stainless steel which consists of sur- gical stainless steel, pure aluminum, aluminum alloy and induction stainless steel. Hand formed, trimmed and pol- ished, USA Pan cookware is truly heir- loom quality to be passed down for gen- erations. As the company embarks on its 55th year in business, it remains committed to manufacturing the highest quality bake- ware and cookware. More importantly, the company remains committed to American manufacturing and the American worker. Please continue to support USA Pan. To learn more, visit www.usapans.com or stop by booth S4213.