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NATURALLY HEALTHY www.gourmetnews.com n MARCH 2014 n GOURMET NEWS N H 1 2 8 our products as soon as you take them out of the package. At Dr. Praeger's Sensible Foods we make a variety of veggie and meatless burgers, fish sticks and vegetable pancakes with the finest ingredients we can find. NH: Are you introducing any new prod- ucts? LP: Yes, we are launching two new vegetarian burgers, our Kale Burger and Black Bean Burger. Both are GMO-free, kosher and made with no saturated fat. Our Kale Burger includes quinoa and is a great vegan option, and the Black Bean Burger is a healthy source of protein (12 grams!). Most importantly, both taste great. NH: What distinguishes your products from the competition? LP: At Dr. Praeger's, our philosophy is that good-for-you food should actually taste good, and artificial ingredients, col- ors and fillers just get in the way. That's why our products are made with ingredi- ents you recognize. For example, our hearty California Veggie Burger doesn't conceal its tasty spinach, broccoli, peas, carrots and onions – they're right where you can see and taste them. NH: Who are your target end-users? LP: Our target end-user is anyone who values hearty, nutritious and delicious food. We're proud to be part of an active, balanced lifestyle that includes healthy eating and exercise for the whole family. Whether you're vegan, kosher, gluten-free or just looking to eat healthy, clean foods, we've got an option for you. NH: To what do you attribute your com- pany's success? LP: Our customers make us what we are, and we value their feedback immensely. We feed them, and they feed us with re- views, success stories and ideas for the fu- ture. Our customers select Dr. Praeger's Sensible Foods as family staples and are amazed that nutritious food can taste so good. All we can say is that we take great pride in our products, encouraging cus- tomers to live a healthy and happy life. NH: What would you say makes your company unique? LP: At Dr. Praeger's, we source only the best produce to create our products. We're dedicated to keeping our ingredient lists short and clean so our consumers truly know what they're eating. With all the veggies and healthy grains in our prod- ucts, we like to say it's like having a farm right in your freezer. NH: How can our readers find out more about your company? LP: At Expo West, they can find us at booth #2581. Or, they can visit us on our website www.drpraegers.com or connect with us on Facebook, Twitter and Pinterest. Dr. Praeger's (Cont'd. from p. 1) successful Royal Blend product line. It's a nutritious combination of Texmati Light Brown, whole wheat orzo and chia seeds. The chia packs a tremendous nutrition punch with twice the protein of other seeds and grains along with calcium, potassium, antioxidants and omega 3 and 6 fatty acids. The arborio blends are a quick and easy start to delicious risottos; just add a broth of choice, cook 20 minutes and serve. RiceSelect Arborio with Jalapeños kicks risotto up a notch with just the right blend of heat from the jalapeño mellowed by the creaminess of the arborio rice. On a more familiar note, RiceSelect Arborio with Mushrooms creates a delicious, traditional comfort food with the subtle earthy flavor of mushrooms. All three of these hearty, all-natural, nu- tritious side dishes have distinctive flavors that will appeal to today's savvy and health-conscious consumers. Delicious and easy to prepare, these tasty side dishes can be turned into an entrée simply with the addition of chicken, beef, shrimp, tofu or any protein of choice. The new blends are Star-K kosher certified, non-GMO verified and come packed in RiceSelect's consumer-friendly re-sealable, recyclable, re-usable signature plastic jars. For more information, stop by booth #2778. RiceSelect (Cont'd. from p. 1) innovative natural health products. What is unique about our product line is that we have safely formulated condition-specific homeopathic remedies and supportive herbal ingredients in an easy to use encap- sulated form. We define our formulation process as Clearopathy ® . NH: You have a unique story about the founding of your company. Tell us about it. SO: I met my business partner, Skipp Neville, during my internship nearly 18 years ago. I helped Skipp with some health issues, one of which was ongoing sinus congestion and ear problems. Skipp is a water guy and loves to surf, swim and scuba dive. I created a formula so helpful in relieving sinus congestion and swim- mer's ear he basically came to me and told me we were going into business and this was going to be our first product. We re- leased Sinus & Ear ® in 1998 to the scuba diving industry. It did very well. Within weeks we were receiving emails discussing the great results of using this product for congestion. However, there was a side ben- efit which was helping to reduce tinnitus noise. Tinnitus is defined as ringing, roar- ing, hissing or whistling that is only audi- ble in one's head. Tinnitus affects over 50 million people in the U.S. alone. For me, tinnitus has always been a health issue which was very difficult to treat. We began testing the product on friends and family, and found it was indeed very effective in reducing the noise associated with tinnitus. I adjusted the formula a bit, and we created our top selling product, Tinnitus ® . NH: To what do you attribute the success of your products? SO: I attribute our success to the fact I am formally trained and licensed as an herbal- ist and acupuncturist, achieved a Masters in Traditional Oriental Medicine, have a Ph.D. in Alternative Medicine and years of practical experience which have prepared me to create very safe, balanced and effec- tive formulas. The composition of an effec- tive condition-specific formula involves more than putting together ingredients to obtain a desired effect. Constructing a product is a careful and often painstaking process. Many issues need to be consid- ered, including the chief complaint and sec- ondary issues. I must create a balance of homeopathy and supportive herbal ingredi- ents to effectively help reduce the symp- toms. Targeting the root cause and not masking the symptoms will result in reduc- ing the severity and frequency of the ill- ness. The goal of an effective formula is to balance and harmonize the entire body and bring it back to homeostasis. NH: Describe your company's current mar- keting strategy. SO: Our marketing strategy is to offer con- dition-specific formulas and product names that are valuable to both the retailer and consumer. The product names provide im- mediate recognition of use and purpose. The products are safe, affordable and assist with a wide range of everyday common health issues. Our product names include Tinnitus, Sinus & Ear, Cold Sores, Shingles & UTIs™ and Migraine ® . All of our prod- ucts are gluten-, lactose- and sugar-free. Several of our products include vegi-caps. NH: Tell our readers about your tradeshow objectives, plans, new products, promotions, etc. SO: The goal of being at the show is to ex- pand our presence in the health products in- dustry. We are here to share our unique approach and perspective to help achieve good health and enhance quality of life. We are offering a show discount special of 25 percent off orders either direct or from our distributor partners. We also offer sales support and staff training. NH: What is the nature of your distribution? SO: Our products are available nationally through our distribution partners: KeHe, Nature's Best, Palko, Threshold, Select/UNFI East, UNFI West and Super Natural, or you can call us direct at 888- 257-2532. NH: How can our readers find out more about your company? SO: They can visit our website, www.clearproductsinc.com, to find a tremendous amount of consumer informa- tion about Clear Products and the use of our formulas. We believe in sharing our knowledge about each of the formulas with our customers, including applications, in- gredients, use, helpful hints and proper nu- trition recommendations. I also do radio shows and lectures, locally and nationally, not only to speak about Clear Products but to discuss health issues and a natural ap- proach to healing. For more information about Clear Products, stop by booth #840, call 888-257-2532 or visit online at www.clearproductsinc.com. Clear Products (Cont'd. from p. 1) Originally launched in 2008, the I Heart Olive Oil online store exclusively sold award-winning, gourmet, high-end olive oils from around the world. Due to popular demand, the I Heart Olive Oil brand is launching its very own flagship product, an elegant Organic Italian Extra Virgin Olive Oil. The olive varietals were metic- ulously chosen for their quality and robust flavors, then harvested from the rich soils of family-owned farms in southern Italy. This certified organic kosher Italian extra virgin olive oil was developed by Lilikoi & Company's owner, Beth Sad- owsky, a chef with more than 15 years of industry experience. Her passion for arti- sanal cuisine has led to the development of an Italian organic extra virgin olive oil with an aroma, flavor, texture and price point rivaling that of other premium olive oils. Her knowledge and palate have aided her in the development of the product so close to heart. Being a chef herself, she says, "helps me to really understand the needs of chefs and retailers." You can typ- ically find her educating other olive oil lovers and enthusiasts at trade shows, or pairing olive oils with other delightful foods. She invites you to taste this very unique brand of olive oil. Other Lilikoi & Company products can currently be found on the shelves of Whole Foods, Fresh Market, five-star restaurants and other specialty retailers throughout the country. The latest installment to the Lilikoi & Company family is highly antic- ipated, and can be pre-ordered at info@lilikoiandco.com. About Lilikoi & Company Lilikoi & Company imports the most unique hand crafted extra virgin olive oil and vinegar products from around the world. The owner of Lilikoi & Company, Beth Sadowsky, has been featured on na- tional media channels such as the Food Channel, and worked as a chef before founding the company in 2008. Lilikoi & Company products are now on the shelves of James Beard award-winning chef 's restaurants and top specialty retailers throughout the country. Its products come from some of the most unique and beauti- ful places in the world, including Italy, South Africa and Portugal. You can find Lilikoi & Company and I Heart Olive Oil at Expo West booth #6300. I Heart Olive Oil (Cont'd. from p. 1)

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