Oser Communications Group

NATURALLY HEALTHY www.gourmetnews.com n MARCH 2014 n GOURMET NEWS N H 1 2 2 pioneer since 1947. Solgar provides con- sumers with innovative, science-based nu- tritional supplements to support their total health and well-being. ACTIVATE's unique, patented cap will be filled with Solgar vitamins and electrolytes. ACTIVATE Drinks – Powered by Solgar ® Vitamins will be fueled with Ester-C ® , a unique form of vitamin C that is non-acidic, pH-balanced and gentle on the stomach. "ACTIVATE's new partnership with Sol- gar vitamins is very exciting, and with this launch we look forward to further expansion into the natural products channel," said An- ders Eisner, President of ACTIVATE Drinks. "We couldn't be more thrilled about launch- ing this exciting range with such a great, like-minded partner." ACTIVATE Drinks – Powered by Solgar Vitamins is naturally sweetened with stevia, a zero calorie, all-natural plant-derived sweetener. The line will be available in three great-tasting varieties: Watermelon, Peach Mango and Cucumber Lemonade. The new line is non-GMO, gluten-free, vegan and kosher certified, with BPA-free packaging. ACTIVATE Drinks is a vibrant brand with an entrepreneurial spirit that aims to offer consumers functional beverages that help them lead a healthy lifestyle. In summer 2013, ACTIVATE Drinks launched a robust advertising campaign, "Stop Vitamin Cru- elty," highlighting the core brand message of vitamin efficacy in a humorous way. Vitamins A, B5, B12 and C deteriorate sit- ting in water. That's why ACTIVATE keeps its vitamins fresh in a unique twist cap, of- fering 10 varieties tailored to meet consumer needs. ACTIVATE contains no sugar and zero calories, and is naturally sweetened with stevia, providing a delicious beverage choice for people who want to "Get Activated." ACTIVATE Drinks retail for $2.29. To locate ACTIVATE at a nearby retailer and for additional information, visit activate drinks.com. About Solgar ® Vitamins Solgar Inc. has been innovating and produc- ing fine-quality nutritional supplements since 1947. Solgar is committed to exclu- sively distributing its products in the natural products industry where knowledgeable re- tailers worldwide can guide consumers through the vast array of choices. About ACTIVATE Drinks ACTIVATE offers a collection of innovative, nutrient-enhanced water beverages in a range of varieties – all free of sugar, calories and preservatives – that make it easy and conven- ient for consumers to "Get Activated." AC- TIVATE originated interactive cap technology in 2008, which keeps nutrients fresh and separate from water until consump- tion. ACTIVATE delivers a satisfying option that combines function and performance without having to sacrifice on great taste. To learn more about ACTIVATE, for a store locator or to purchase online, visit www .activatedrinks.com. Follow ACTIVATE on Twitter at @ACTIVATEdrinks and on Face- book at www.facebook.com/activatedrinks. Be sure to stop by booth #4579. ACTIVATE Drinks (Cont'd. from p. 1) unadulterated characteristics of Orchard Valley Harvest as much as we do. Our target con- sumer is looking for nuts that are picked at their peak, are minimally processed and have no ar- tificial ingredients. They look for snacks that help support a healthy lifestyle. Our consumers believe the pure and simple goodness of Or- chard Valley Harvest products is what makes them so incredibly delicious and satisfying. NH: Are you introducing any new Orchard Valley Harvest Products? HB: We have more than 30 products overall, ranging from nuts to dried fruits to trail mixes to dark chocolate-covered fruits and nuts. We are very excited for the launch of two new product types to extend our current line. Our new stand up multipacks will include eight 1-ounce pouches that are perfect for those who love the unadulterated taste of Orchard Valley Harvest and want a convenient stash of single servings ready to go. We are also thrilled to introduce three new trail mixes. Our omega- 3, antioxidant and energy mixes add even more great taste and variety to our product line while helping to support a healthy lifestyle. NH: How is packaging important to Orchard Valley Harvest? HB: We make sure our products are pack- aged for all types of people. Our large bags are perfect for grabbing a wholesome hand- ful of nuts or trail mix at home. The bags stand up and reseal for easy snacking, scoop- ing and storage. We also have individual serving stand up mini-bags, which are essentially compact 1.3 to 2.5 ounce versions of the large stand up bags. The mini bags are great for some- one who is trying the product for the first time or who wants a simple snack they can grab and go. NH: What is the mission and vision of Orchard Valley Harvest? HB: Our mission is to provide authentic closer-to-earth products that taste good and help to support healthier and active lifestyles. NH: How can readers and show attendees learn more about Orchard Valley Harvest? HB: We're very proud of Orchard Valley Harvest and would love to share more. Come visit us at booth #5489 to chat and grab a sample. You can also visit orchardvalleyhar- vest.com. For more information, visit orchardvalley harvest.com or stop by booth #5489. Orchard Valley Harvest (Cont'd. from p. 1) Therefore, the oil palm fruit is unique. From the fruit two distinct types of oils are produced: palm oil and palm kernel oil. Both are edible oils but with very different chemical compo- sition, physical properties and applications. Each palm fruit produces about 90 percent palm oil and 10 percent palm kernel oil Palm oil has a balanced composition of both saturated and unsaturated fatty acids. Coupled with nature's gift of high vitamin E content, the oil is naturally very stable. Palm oil contains an equal proportion of saturated and unsaturated fatty acids. It's par- ticularly rich in the saturated palmitic acid [44 percent], with substantial amounts of the monounsaturated oleic acid (40 percent), and smaller amounts of polyunsaturated fatty acids [10 percent]. Palm oil has had a history of food use for more than 5,000 years in more than 130 countries worldwide. NH: What food products contain palm oil? MSK: Palm oil's semi-solid properties make it a favorite ingredient among the food processors. From palm oil you can have un- limited oil fractions for use of any kind of food applications. The oil could be incorpo- rated into a wide variety of food products which include cooking oils, margarines, noo- dles, shortenings, vegetable ghee, bakery products, chocolates, hot beverages, coffee creamers and ice cream. Due to its excellent stability, it is the No. 1 choice in the world as frying oil for foods such as instant noodles, French fries, potato crisps, doughnuts and fried meats and snacks. The natural solid nature of palm stearin make it most ideal for formulating solid fats such as vanaspati, margarine, shortenings and other bakery fats. More importantly, these palm fats are not hydrogenated and therefore are trans-fatty acids free. NH: Is palm oil a trans fat? Will palm oil con- sumption raise my blood cholesterol level? MSK: No. Palm oil's natural semi-solid properties and the versatility of blending with its solid fraction, palm stearin, makes hydrogenation of palm oil unnecessary. Therefore, food products containing palm oil as its sole or main fat ingredient are essen- tially trans-free. A re-examination of the data of some early published western studies that included palm oil showed that when palm oil replaced the habitual fats of Western diets, blood choles- terol levels in the subjects did not go up but instead were reduced from seven percent to 38 percent. NH: What's so special about red palm oil? MSK: Red palm oil [RPO] is the only com- mercially available oil that contains substan- tial amounts of the natural plant pigments called 'carotenoids' [about 550 µg/g], as well as vitamin E [600 µg/g] comprising both to- cotrienols [65 percent] and alpha-tocopherol [35 percent]. Some of the carotenoids in RPO are converted to vitamin A in our body; the rest of the carotenoids, together with vita- min E [particularly tocotrienols], are re- ported to play a vital role in advanced nutrition – boosting the immune system, scavenging damaging reactive oxygen species in our body and are involved in complex mechanisms which have evolved to protect the body from chronic diseases such heart disease and cancers of the breast and skin. For more information visit www.american palmoilcouncil.com or stop by booth#1494. American Palm Oil (Cont'd. from p. 1) HTST, ESL and Aseptic processing. Our products are available under the Natrel ® and Schroeder brands. We also provide contract packaging of dairy based, dairy alternative, protein- enhanced and other low-acid bever- ages. The products we produce can be found in retail and foodservice locations through- out North America. NH: This is your first time at NPEW, what do you plan to talk about? EJ: We will be debuting our entire line of Natrel shelf fresh products, milk that stays fresh without refrigeration. Natrel shelf fresh milk includes quart size milk cartons span- ning all levels of fat, and single serve sizes in chocolate, vanilla and regular white milk. Natrel Lactose Free ® milk, in single serve and quart sizes, is also included in the shelf fresh line up. We are excited to introduce our new indulgent milk-based beverages, taking milk to a totally new dimension. Targeted to adults, our new indulgent milk is shelf fresh for on-the-go enjoyment and easy storage. NH: Can you explain more about these new beverages? EJ: Our indulgent milk-based beverages in- clude single serve milk and cold-brewed cof- fee products in mocha and vanilla flavors, and premium chocolate milk offerings in choco- late ganache and sea salt caramel flavors. NH: What is your current marketing strategy? EJ: With consumers' busy mobile lifestyles, beverages not only have to taste great, they have to be portable and convenient. Our strategy is to take milk's inherent great taste and rich nutritional profile to a new dimen- sion with novel taste experiences, conven- ience and portability. We think our Natrel shelf fresh milk products are a perfect solu- tion for consumers to enjoy on the go, or to always keep on hand. NH: What has attributed to your company's success? EJ: I believe it has to do with demand. We are just getting started and awareness of shelf fresh milk is low but is starting to grow. In the U.S., there is an 85 percent purchase in- terest in shelf fresh milk and that is because milk is a fantastic beverage. Consumers know milk: It tastes so good and is loaded with nutrition. A problem arises when people want to drink milk on the go. Beyond 10 feet from a refrigerator, milk is just not conven- ient, not meeting the needs of today's con- sumers. While it is the second largest beverage category in the U.S. after bottled water, there is still a sizable growth opportu- nity. Our focus is on products that are good tasting, nutritious, portable and convenient. We are Natrel: The New Dimension in Milk™. Visit Agropur Division Natrel USA at booth #8610. For more information call 651-855- 6417 or email ericj@agropur-us.com. Agropur Division Natrel USA (Cont'd. from p. 1)

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