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Aftermarket Daily News SEMA Nov 7 2013

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A f t e r m a r k e t D a i l y N e w s 1 7 T h u r s d a y, N o v e m b e r 7 , 2 0 1 3 SUNBUGGY'S UNIQUE DRIVING EXPERIENCE 'THE MOST FUN POSSIBLE ON FOUR WHEELS' SunBuggy facilitates off-road adventures in custom built desert racers which are both easy to drive and incredibly fun. Founded in 2003 to make off-road adven- ture driving accessible to anyone, its patrons have spread the word far and wide that SunBuggy is "The most fun possible on four wheels!" Las Vegas provides a plethora of activities for visitors, however, SunBuggy has something that's not available anywhere else. The secret for- mula is purpose-built machines. SunBuggy fabricates its desert racers in- house solely for its customers' driving delight. This singular focus is the magic ingredient in creating the SunBuggy driving experience. SunBuggy desert racers aren't designed to be narrow enough to fit in a pickup truck or broken down into shipping containers, they're not made to haul gear on the farm or tow a trailer and they're not made to fit into a mass production supply chain. Rather, they are all about having a fun and safe off-road adventure. This uniquely focused design parameter of fun has cre- ated an amazing driving experience that lets even novices navigate radical ter- rain that would not be possible in gener- al purpose vehicles. SunBuggy's signature dish, the Vegas Mini Baja Chase, has been the spotlight of more than two dozen televi- sion shows from around the world. In stark contrast to a regular tour, the Chase is a full throttle run through radical ter- rain and sand dunes where the Dunie (SunBuggy Guide) won't slow down unless you're falling behind. This translates into a high intensity driving adven- ture of extreme angles and blind drops that get your blood pumping like nothing else. Captain and Clark, renowned travel journalists, described the Vegas Mini Baja Chase as "Candy for your heart!" To accommodate the growing number of visitors who wish to indulge in this driving delicacy, SunBuggy now has one of the largest fleets of custom off-road vehicles. This has been a blessing to large corporate groups thirsting for adventure when descending on Las Vegas for various meetings and conventions like SEMA. SunBuggy has earned a reputation amongst event planners as the go-to option for large group adventures. Roughly half of SunBuggy's patrons are first introduced to the company as part of these excursions regularly num- bering several hundred people at a time. Options such as team- building and time trail competitions, personal- ized service from a large staff of dedicated full- time Dunies, and even details like corporate logo buggies have clients coming back every time they return to Vegas. SunBuggy also offers more tradi- tional, casually paced tours on ATVs and family sized desert buggies. The best safety record in the industry has enabled SunBuggy to obtain special permits for the most photogenic and pristine riding areas anywhere. From mild to wild, for ages 4 to 104, there is no more of a sure bet for a good time in Las Vegas than a SunBuggy driv- ing experience. For more information, visit booth 50146 at SEMA, go online to www.sunbuggy.com/ adn or call 702-644-2855. MAM SOFTWARE: IMPROVING CUSTOMER SERVICE WITH TECHNOLOGY AT LITTLE TIRE How do you stay in business for more than 50 years? Little Tire in Fredericksburg, Va. did it through good old-fashioned customer service. But to make sure it stayed competitive for the next 50 years, Little Tire needed to embrace the latest in automotive after- market point of sale (POS) technology. As their three-location tire business expanded into more auto repair and maintenance work, Little Tire's existing software system couldn't keep up. Finding parts for customers was labor- intensive, requiring multiple phone calls and website searches while customers waited in-store. Customer histories were kept on paper, making it time-consuming and error-prone to track previous work, warranty information and estimates. Little Tire needed a full point of sale system that could manage all areas of the business, from tire sales to repair work to reporting. David Little, Vice President and Co-Owner of Little Tire, researched the field and chose MAM Software's VAST Enterprise Retail, a complete, Windows-based solution for single and multi-location tire, aftermarket parts and automotive services vendors. With VAST Enterprise Retail, Little Tire personnel can instantly see if the customer has had previous work done and if suggested repairs or services were declined in the past, providing the oppor- tunity for follow-up sales from a previous visit. Little Tire employees can also quickly access parts images and vehicle specifications online, without having to leave customers hanging. VAST's tire sales feature ensures every customer gets the right tire at the right price by recommending tire options based on the customer's driving habits and performance requirements. It also shows what is in stock across all three stores. Plus, the VAST system adds "tag along" information: services and parts such as valves, tire stems and balancing that often accompany a new tire purchase. Little Tire runs 14 reports at the end of every month to manage inventory, pro- ductivity, profitability and sales opportu- nities. With the old system, running reports to close out the month took four hours, but with VAST, the reports are available automatically. "The reports in VAST help us to identify trends and increase sales," says Little. "For exam- ple, if I don't have a particular tire in stock, I can automatically go to my dis- tributor to see their stock and order it. I periodically run reports on these parts because if I'm selling a lot of a specific tire that I don't stock, I should probably start carrying it." Estimating is automated and efficient, ensuring that Little Tire achieves the desired margins on every job and that con- sistent pricing is applied to all customers. "Improving our estimating process is the area where we've seen the biggest benefit since implementing VAST," says Little. "The staff loves it. They used to create the estimates individually by hand and we had a lot of inconsistencies. Now the process is automated and ensures the right markup is applied every time." For more information, visit SEMA booth 40173, go online to www.mam software.com, call 610-336-9045 or email info@mamsoftware.com. SCA REVAMPS PRODUCT LINE TO FOCUS ON TASK-BASED NEEDS SCA, the maker of the Tork ® brand of away-from-home paper products, has announced that it has changed the prod- uct names and packaging for its North American wiper line to allow customers and users to more easily select the right product for the intended use. After conducting global research and talking with end-customers and distribu- tors, SCA is introducing a task-based approach to identify wipers by name across four key usage categories: Wiping, Cleaning, Polishing and Sanitizing. " We used to name our wipers based on quality level, but we learned that cus- tomers are most concerned with the task at hand," said Tom Bergin, Marketing Director of Healthcare and Industrial for SCA's AfH Professional Hygiene busi- ness in North America. "The new focus on this product line makes it easy to ensure that the distributors and end-cus- tomers are getting the right product for their specific use. We felt strongly that this change would benefit our customers and make their selection decisions as simple as possible." For example, Tork Advanced Wiper 450 is now named Tork Heavy-Duty Paper Wiper. "Our research tells us that 95 percent of distributors prefer task-based product names, and 84 percent of end-customers find the new names easy to understand," Bergin added. Primary market segments for Tork wipers include automotive and collision, industrial, foodservice, food processing, education and healthcare. For more infor- mation, please contact Gretchen Toy, Burson-Marsteller at 412-394-6646 or Gretchen.Toy@bm.com. About Tork The Tork brand offers professional hygiene products and services to cus- tomers ranging from restaurants and healthcare facilities to offices, schools and industries. Products include dis- pensers, paper towels, toilet tissue, soap, napkins, and industrial and kitchen wipers. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader. Tork is a global brand of SCA, and a committed partner to customers in over 80 coun- tries. To keep up with the latest Tork news and innovations, please visit www.torkusa.com or www.tork.ca. About SCA In North America, SCA produces the Tork line of dispensers, towels, tissue, soap, napkins and wipers used in com- mercial settings such as office buildings, restaurants, schools and healthcare facili- ties, and the TENA ® line of incontinence care products used by consumers at home and in healthcare facilities. TENA and Tork are the global leading brands in their categories. For more information visit www.sca.com/us. Globally, SCA is a leading hygiene and forest products company. It develops and produces sustainable personal care, tissue and forest products. Sales are con- ducted in about 100 countries under many strong brands, including the lead- ing global brands TENA and Tork, and many regional brands. As Europe's largest private forest owner, the company puts great emphasis on sustainable forest management. SCA has about 36,000 employees. Sales in 2012 amounted to $13 billion. SCA was founded in 1929, is headquartered in Stockholm, Sweden, and is listed on the NASDAQ OMX Stockholm stock exchange. More infor- mation can be found at www.sca.com. Sustainability SCA delivers sustainable solutions with added value for customers from safe, resource efficient and environmentally sound sourcing, production and develop- ment. Recent third party accreditations for the SCA sustainability work include Dow Jones Sustainability Index 2012, the WWF Environmental Paper Company Index 2011, and Ethisphere – World's most ethical companies 2013. Visit at booth 11015 at SEMA and booth 3258 at AAPEX. For more information, visit www.TorkUSA.com, call 1-800-SCA- TORK, or email RayMiller@SCA.com or torkusa@sca.com.

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