Issue link: http://osercommunicationsgroup.uberflip.com/i/266188
A f t e r m a r k e t D a i l y N e w s 5 7 W e d n e s d a y, N o v e m b e r 6 , 2 0 1 3 company's marketing approach presents the distinct performance advantages of its full line of aerodynamic frameless blades and full feature traditional blades. RainEater Wiper Blades are superior to OEM equipment and offer a tangible selling advantage to the company's busi- ness-to-business and distributor cus- tomers. Proven quality, patented innova- tions, guaranteed delivery and, most importantly, an unmatched commitment to customer service is RainEater Wiper Blades' recipe for successful growth that continues to build its distinct brand and earn market share from the competition. Building on the initial success of the RainEater Wiper Blades (Cont'd. from p. 1) RainEater Wiper Blades product line we are now developing complimentary prod- uct offerings. This family of innovative cleaning and protection products will serve specific niche applications within the automotive aftermarket place. RainEater Wiper Blades' corporate offices and warehouses are strategically located on the shores of Lake Erie in Erie, Penn., allowing the company to capitalize on shorter shipping times, thus insuring faster delivery. Stop by booth 40037 to receive $100 worth of free inventory per store. For more information, visit booth 40037 at SEMA or go online to www.raineater.com. The ACCEL SuperCoil 8-PACK is the eas- iest way to pack more horsepower into any ride. That's because it delivers affordable power that can be installed in less than an hour. They're perfect for stock engines and engines with minor performance upgrades. They also offer increased power (up to 7 HP), up to 15 percent more spark energy Accel SuperCoil (Cont'd. from p. 4) than OEM coils, better throttle response and maximized fuel mileage. Available now at major automotive parts retailers. Now available for Ford, Chrysler and Chevy, and shipping soon for Honda, Toyota, Lexus, Acura, Saturn and Scion. For more information, visit booth 22531 at SEMA or go online to www.prestolite performance.com. that might need the width for wider tires. Cloud-Rider recently came out with a universal dually flap in the Fusion Bond family. It is 20 inches wide and 29 inches long, and although it fits GMC, Chevrolet and Dodge with no issues, Cloud-Rider came out with a flap with a bracket mounted to it for the Ford drivers. The company recently added a long flap, at 14 inches wide and 77 inches long. The long tongue acts as a flare for the enthusiast that has extra wide tires and needs to keep them under his truck. Four years ago, Cloud-Rider brought Cloud-Rider (Cont'd. from p. 4) out its Advantage MF mud flap. This is the first of its kind on the market. It is an injected molded mud flap, and has the flexibility of a rubber flap, but with stronger durability. It has been on the market for four years, and the company still hasn't had a warranty claim. The Advantage MF mud flap was designed in Saskatchewan for the harshest winters and the worst gravel roads, and it holds up to every test. For more information, visit booth 37139 at SEMA, visit online at www.cloud- rider.com, call 306-761-2119 or email jsmith@cloud-rider.ca. AMDN: What is a yacht polish doing at a car show? FL: The Sea-Shield line of products was designed to protect external surfaces from sun, salt and wind. Originally our products were made for mega yachts, but car owners are starting to realize that the Sea-Shield line can not only offer that same protection to their automobiles, but can give them the deep, mirror-like shine that makes a car look brand new. AMDN: What led your company to start marketing Sea-Shield to luxury car owners? FL: The captain of one of our yacht clients was so impressed with Sea- Shield's results that he decided to try our polishing system on the owner's Bentley-GT. The owner was absolutely floored by the bright polish on his car, but was even more impressed by how well Sea-Shield protected his car's exte- rior AND how long the polish lasted. Months later, water would still bead up and roll off its surface. Word spread quickly among the wealthy yacht owners in that marina, and we began hearing such positive feedback from them that we decided to start exploring our options in the auto industry. AMDN: Which of your products is most Sea-Shield (Cont'd. from p. 1) popular among car owners? FL: Definitely the Nano Fresh and Exhaust Guard. Nano Fresh is a water- based combination cleaner and surface protectant that helps guard against both pollution and dirt adhesion, and car own- ers love it. Exhaust Guard protects a car's exterior finish, repels black streaks, and gives cars a deep, glossy shine. A lot of the grime that makes cars look dirty and eats away at their paint comes from exhaust, so car owners are really excited to find a product that helps repel it. AMDN: What makes Sea-Shield so much more effective than traditional car waxes? FL: Think about it. Boats and yachts face the absolute harshest environment to an external finish: constant wind, sun and salt. Automobiles have it relatively easy by comparison. Sea-Shield prod- ucts were designed to withstand these very tough conditions, and if they can protect a $60 million yacht, just imagine what they can do for your car. Be sure to stop by booth number 13075 at The 2013 SEMA show and check out the full line of Sea-Shield products. For more information on Sea-Shield, visit booth 13075 or go online to www.sea-shield.com. For information on distribution or to become a wholesaler, call 800-898-8297. bumpers primarily for full-size pickups such as Ford, Toyota, Dodge, Chevy, Hummer and GMC. AMDN: What makes Road Armor unique? ST: The design and quality with which we manufacture. Our product was the original smooth steel bumper on the mar- ket. Other brands use a diamond plate, which is a rough look tacked to a pipe as the main point of reinforcement. Our Stealth line has more of a unique look that fits perfectly to your vehicle. AMDN: Are you introducing any new products at the show? ST: Yes. We are introducing new products for the Ford Raptor and the Jeep. All of our products, including these new ones, are designed around the WARN M12. We also have a new, non-winch version of our bumpers available for late model Ford, Dodge and Chevy HD vehicles. Road Armor (Cont'd. from p. 1) AMDN: How do you handle sales? ST: Primarily through wholesale dis- tribution: Myer Distributing, 4 Wheel Parts, Custom Truck Parts, Inc. and others. Sixty percent of our revenue is generated through wholesale distribu- tion. Our online prices are listed as "call for price," and through that, clients are referred to jobbers in their area. AMDN: To what do you attribute your company's success? ST: The quality of our products and rep- utation of our brand over time is the biggest factor. Adopting a model of sell- ing to the trade as opposed to the end- user has taken us to the next level. We have over 12 years of experience in engi- neering and manufacturing quality prod- ucts, and Road Armor will exceed cus- tomer's expectations in every way. For more information, visit booth 37171, go online to www.roadarmor.com, call 877-294-2726 extension 705 or email steve@roadarmor.com. software and data solutions for the auto- motive aftermarket, including auto serv- ice shops, parts warehouses and retailers, tire dealers and others. We have cus- tomers of all sizes, from single shops to multi-location enterprises. AMDN: What products or needs do you see as being hottest this year? BK: Our flagship solution in the tire and auto service sector is VAST Enterprise Point of Sale (VAST POS). We regularly solicit feedback from industry leaders to optimize the work- flow of VAST POS and deliver an even more streamlined and efficient experi- ence. In addition to VAST POS, our eCommerce solution, OpenWebs, is another key area of focus for us. We offer both B2B and B2C versions of OpenWebs, helping customers tap the sweeping sales potential of the internet. AMDN: Compare the position of your products and their technology against the current market. BK: VAST POS is well-known in the industry, and is implemented in a num- ber of major chains throughout the U.S. The architecture of any POS sys- tem is critical to its success, but that's often overlooked in favor of flashy features. We've invested heavily in SQL database architecture to deliver high performance and data integrity. This provides users with a truly scala- ble POS solution. AMDN: How do you see the next year in terms of economy, sales, technology and MAM Software (Cont'd. from p. 1) product evolution? BK: One word: opportunity. Thanks to regular investments we've made in our products, we are well-positioned to help companies increase efficiency and prof- itability faster than ever before. Even though there are signs of a turnaround in the economy, many companies are still reluctant to spend money on software. For us, this is the perfect time to show these companies where we can help them with improvements in business processes and turning sales. We can demonstrate how they can get a solid return on their investment in our solutions. Investments that will increase efficiency, cut waste and boost revenue. That's precisely where we shine as a company. AMDN: To what do you attribute your company's success? BK: It starts with the character of the people who work for you and who you work with. We place utmost importance on the kind of people that we hire. We also place a high value on how we treat our customers. We treat every customer with respect and we work extremely hard to make them happy. Our industry expe- rience is also critical. We work with many levels of people in shops, from owners to mechanics on the shop floor. We truly understand the challenges they face in trying to gain a competitive advantage from new technology, and we work hard to translate their needs into solutions with results that transform their business. Those capabilities come from years of experience with the industry. For more information, visit SEMA booth 40173, call at 800-803-9762, or visit www.mamsoftware.com.