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C h a i n D r u g s t o r e D a i l y 4 5 Tu e s d a y, A u g u s t 1 3 , 2 0 1 3 GREENSTONE LLC: DELIVERING CHOICE FOR 20 YEARS Established in 1993 under The Upjohn Company in Kalamazoo, Michigan, Greenstone LLC is a generic pharmaceu- tical subsidiary of Pfizer Inc (NYSE: PFE), the world's largest research-based pharmaceutical company. Starting with its first product, clin- damycin phosphate topical solution (Cleocin ® ), today's Greenstone offers a broad-line portfolio of generic medicines, authorized generics (from both Pfizer and other innovator manufacturers), as well as in-licensed NDAs and ANDAs. Today, Greenstone's broad-line port- folio includes generics of former Pfizer blockbusters amlodipline besylate (Norvasc ® ), exemestane (Aromasin ® ), and its most recent acquisition atorvas- tatin calcium (Lipitor ® ). Greenstone's authorized generics are manufactured with the same colors, sizes, shapes, and strengths as the respec- tive Pfizer brands. Recent Greenstone launches of authorized generics from Pfizer include the aforementioned ator- vastatin calcium (Lipitor ® ) and pheny- toin tablets (Infatabs ® ). Greenstone's accomplished team of seasoned account directors has extensive industry knowledge. The company has established relationships with more than 125 customers across many classes of trade, and offers proven distribution and operations services. According to an IMS Health report from 2012, based on sales and total pre- scriptions dispensed, Greenstone has become a top-10 generics company in the United States and is one of the longest- running marketers of innovator-author- ized generics in the country. Greenstone is backed by the power and scale of Pfizer's 163-year, worldwide reputation for integrity, quality, and supply reliabili- ty. And as a subsidiary of Pfizer, G r e e n s t o n e operates under the same val- ues and com- mitment to bringing quality authorized generics to customers, payers, and the patients they serve. Greenstone is committed to deliver- ing more than medicine. Greenstone is committed to delivering trust, partner- ship, and service excellence for its cus- tomers, while striving to maintain a dependable supply of the generic medi- cines patients need. For more information, visit booth 3030 in the exhibit hall, visit www.green- stonellc.com, or call Greenstone LLC customer service at 800-447-3360. EXPERIENCE INNOVACYN'S PURACYN DAILY WOUND AND FOOT WASH Innovacyn, Inc. is pleased to offer inno- vative skin care products in the human health market through the Puracyn OTC line. Puracyn OTC offers Puracyn Wound and Skin Care, Puracyn Wound and Skin Care Hydrogel and the newest addition to the Puracyn OTC line: Puracyn Daily Wound and Foot Wash. Puracyn Daily Wound and Foot Wash is for use on cuts, abrasions, and blisters to the foot. The product contains no antibiotics, steroids, or alcohol, and is dye-free for easy application to the foot with no rinsing or dilution required. Puracyn Wound and Skin Care is a non-toxic topical wound care product. Puracyn also contains no steroids, antibi- otics, nor alcohol, is dye free, and con- tains no iodine or tea tree oil. Puracyn is a safe and stable wound cleanser containing hypochlorous acid, a compound naturally produced by the human body. Hypochlorous acid is gen- erated via a proprietary manufacturing process that enables the solution to remain stable. Clinical studies to date have demonstrated the safety of the prod- uct in cleaning and debriding a wide range of wounds. Puracyn Wound and Skin Care is optimal for immediate care of cuts, abra- sions, and lacerations. It is recommended to have Puracyn on hand to be pre- pared in case of these injuries to the skin. Puracyn Wound and Skin Care is an ideal addition to any family's hygiene and wound care program. It is excellent for the management of injuries, including cuts, lacerations, skin abrasions, minor irritations, and intact skin. Outside or inside the house, Puracyn should be the first thought for wound care. It does not contain antibiotics, steroids, or alco- hol, and no prescription is required. Puracyn is non-sensitizing and non-irritating. Puracyn is pH neutral and will not sting or burn when applied. Puracyn is biodegradable and environmentally safe. The quick and easy application process makes Puracyn the ideal wound care product for people who are on the go. The product is easily applied, with no mixing or dilu- tion required, leaves no film or residue to the application site and no rinsing after use is required. The product is formulated with science based technology and is doctor tested and clinically proven safe on wounds with no prescription required. Innovacyn Inc. is a proud supporter of American commerce. All Innovacyn, Inc. product offerings are proud to be made and manufactured in the U.S.A. Stop by booth 4766 at the NACDS Total Store Expo to learn more about the Puracyn OTC line of products from Innovacyn, Inc. QS/1 PROVIDES CHAINS WITH CONTROL AND FLEXIBILITY QS/1 ® 's Multi-Site Management (MSM™) system takes managing multi- ple store locations to another level. Built around a SQL database, MSM provides secure, centralized control and advanced sharing of information throughout the entire chain. MSM and QS/1's in-store NRx ® Pharmacy Management System integrate seamlessly and securely with all other QS/1 technology. This gives chains the opportunity to bring the entire drugstore, including the front end, together under one system, as well as share the data with other stores and the central office. MSM's SQL database is a true data warehouse that facilitates sharing data and information between networked store locations. Stores share central data- bases for drugs, patients, price plans, pre- scribers, employees, and prescriptions. Data is transferred in real time providing current information. Prescriptions can be transferred with ease, and prescriptions filled are checked for interactions with drugs filled at every location. MSM enables the central office to manage and control store-level opera- tions that help assure compliance and corporate direction. Management can review drugs being added to ensure they are priced to meet corporate and compet- itive objectives and profit goals. Changes can be made centrally, making all stores consistent with corporate policies. Management can evaluate price tables, modify or add drugs, and track inventory lev- els at every location. The abili- ty to monitor inventory, including quan- tity on-hand levels, allows you to con- trol inventory more efficiently by iden- tifying products that can be moved where they are needed and avoiding unnecessary purchases. In addition to monitoring, reporting, and changing policies and prices for all stores or a group of stores, MSM enables a chain to handle some responsibilities, such as reconciliation, from a central location, if desired. QS/1's Point-of-Sale system enables development of a preferred shopper program and central- ized gift cards. MSM enables the viewing of purchase history and reward reports based on purchases. Gift cards can be purchased and used at any loca- tion with MSM maintaining the gift card purchase history and outstand- ing gift-card value. MSM provides comprehensive reporting capabilities, including over 75 pre-designed reports. Flexible options allow for the creation of additional reports based on management's needs and can be saved in multiple file formats such as Microsoft ® Word, Excel, etc. For more information, drop by booth 5008 at NACDS Total Store Expo or visit www.qs1.com. SEASONAL STRATEGIES FOR THE CANDY AISLE You might know that confectionery consumption increases during holiday seasons, but do you realize that in the drug channel, seasonal candy repre- sents an impressive 50 percent of con- fections' sales? Since seasonal candy can drive store traffic, offering the right assortment is key. To help retailers determine the opti- mal product mix per store, in 2011 Mars Chocolate North America launched Seasonal Architect™, an innovative fore- casting tool. Seasonal Architect simplifies deci- sion making by enabling superior fore- casting efforts during key promotional time frames such as Halloween, Holiday, Valentine's Day and Easter. Mars' Seasonal Architect helps retailers maximize profitability across four key areas: One, identify stores and items with out-of-stock issues; Two, determine root cause of out-of-stock issues; Three, recommend tactics to max- imize seasonal sell-through; and four, estimate the total opportunity through mix optimization. The goal is to ensure a retailer is in stock throughout the entire season. Shoppers are discouraged when they can't find the brand they are looking for, and Seasonal Architect aims to keep retailers in stock and consumers happy. This tool helps retailers by selling more confections during the season, not after the season ends. Another tactic to boost seasonal con- fectionery sales is placing secondary dis- plays in key locations, such as the phar- macy, snacks/grocery aisle and health/beauty aisle. Additional hot spots include the store perimeter, at the front end, in the cooler vault and photo area. Mars Chocolate offers unique, color- ful displays that capture a shopper's attention and ultimately converts them to a purchaser. "Effective POS helps make shop- ping a little easier and rewarding for the consumer, which translates into a posi- tive experience at that retailer," explained Larry Lupo, Vice President of Sales – Convenience & Drug Channels, Mars Chocolate North America. "When developing a seasonal merchandising program, we always lead with consumer insights. At Mars, we're constantly reviewing shopper data and consumer trends, and we share these insights with our retail partners." Continued on Page 47