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GENERAL NEWS www.kitchenwarenews.com n JUNE 2013 n KITCHENWARE NEWS & HOUSEWARES REVIEW 3 Proud to have received an honorable mention at the 2013 Homewares Show Innovation Awards at the 68th annual National Hardware Show in Las Vegas with the new COOKINA® GARD oven liner, COOKINA used the National Restaurant Association Show, held in Chicago from May 18-21, to launch its Non-Stick Silicone Baking Mat with a twist. It's not your ordinary silicone baking mat, it's a silicone mat covered with the unique COOKINA non-stick fabric. The difference is substantial, making COOKINA SILICONE the ideal working and baking surface for pies, pastries, pizzas, cookies, bread, etc. For Robert Richard, chairman of Poirer Richard Inc., owner of the COOKINA brand, COOKINA SILICONE will add depth to the product line: "This non-stick baking mat consists of one side silicone and one side COOKINA 100 percent non- stick fabric, making it the alternative to traditional baking mats and greasy sprays. It is therefore much easier to clean than other baking mats on the market." The silicone side of the new COOKINA SILICONE grips the surface while the COOKINA side makes it easier to work and clean, since the COOKINA side is not porous and doesn't retain odors like other mats do. COOKINA Reusable Cooking Sheets were launched in March 2012 and are quickly becomes the alternative to aluminum foil, wax and parchment papers. The COOKINA BARBECUE product has won the 2012 Lawn Garden & Outdoor Living Gold Innovation Award, at the 67th annual presentation of the National Hardware Show in Las Vegas, in 2012. This past March, COOKINA BARBECUE XTRA was named one of the five finalists for the Cook+Bakeware categor y in the 2nd IHA Innovation Awards at the 2013 International Home+Housewares Show in Chicago. All COOKINA products look like a sheet COOKINA Launched a New Silicone Baking Mat with a Twist NRA Show In Chicago of plastic, except that they are heat- resistant and they wont burn. Their non-stick quality allows you to cook your food to perfection without using oils or sprays to grease the surface. Once you have finished cooking, you only need to wipe it clean or wash it in warm soapy water. It's ready to be used again. You can cook healthily and clean in up to a minute or less. COOKINA makes sure everything glides and nothing sticks thanks to a revolutionary material. They are reusable and hold no odor or flavor from previous use, so you can cook fish, wipe your COOKINA, then cook pancakes in the same spot. Since last year, the selection of cooking sheets it broader and includes: COOKINA BARBECUE, COOKINA BARBECUE XTRA, COOKINA CUISINE and COOKINA CUISINE XTRA. In addition to these products, COOKINA is also available in a Club version for the Club stores and internet sales. In fact, COOKINA CLUB is available in COSTCO stores across Canada. The company has also expanded in the oven liner categor y with: COOKINA GARD: Never clean the bottom of your oven again! Simply place COOKINA GARD at the bottom of your oven to protect it against messy spills and splatters. It can also be put at the bottom of microwaves and toaster ovens because COOKINA GARD can be cut to the desired size. COOKINA GARD PLUS: A product for specialty boutiques exclusively, the COOKINA GARD PLUS is of commercial grade. These products are sold through hardware, mass and grocery stores and are also offered online at www.cookina.co. All products are FDA compliant and COOKINA has just received LFGB certification in Europe, making it conform to the highest European standards. Robert Richard is confident that the new COOKINA SILICONE will attract new customers for the brand: " We took a silicone mat, and existing and very popular product, and added the COOKINA flavor to it, making it a serious alternative on the market." COOKINA products are sold and marketed by Poirer Richard Inc. and were presented at the National Hardware Association Show in Chicago.