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G a m i n g N e w s W e d n e s d a y, S e p t e m b e r 2 5 , 2 0 1 3 4 GHIRARDELLI HAS HOSPITALITY PACKAGING IDEAL FOR THE GAMING INDUSTRY By Amy Brading, Business to Business Sales Manager, Ghirardelli Chocolate If you are looking for just the right item to sweeten your guests' experience, Ghirardelli has what you are looking for. In addition to award-winning choco- late, Ghirardelli Chocolate Company has expanded packaging ideal for the gaming industry. A little bit of chocolate goes a long way and it is a luxury item that guests remember. If you are looking for an in-room arrival gift for a VIP, a mem- orable promotion or an on-the-spot reward, Ghirardelli has it. Ghirardelli chocolate gift towers are abundant with Ghirardelli all time favorites and will welcome any weary traveler into their room, sending that instant impression of lavish hospitality. Ghirardelli has expanded their line from red festive celebration towers to silver and gold elegance. These towers are con- structed out of sturdy decorative contain- ers stacked on one another, three to six high, adorned with beautiful organza rib- bon. Custom hang tags or custom printed ribbons are available. Custom packaging promotes special events, acknowledges a level of loyalty, or simply says "thank you." Price points range from $2.00 to $150.00, so, depending on your needs and budget, Ghirardelli is likely to find something that will work. Ghirardelli's folio gift box is an easy and handsome way to show off your company logo, special message, or commemoration of a spe- cial event. The customized gold gift box is a stunning piece filled with 50 assort- ed individually wrapped SQUARES™ chocolates. Chocolate bars are a terrific vehicle to deliver win- ning tickets for prizes or special pro- motions. All of these are on display at their G2E booth #4105. Ghirardelli experiences a high level of brand recognition and, as America's longest operating chocolate manufacturer, Ghirardelli has estab- lished its position as America's premi- um chocolate company for over 160 years. American made, Ghirardelli hand-selects the world's finest cocoa beans and uses only the purest ingredi- ents for their award-winning, distinc- tively intense chocolate. Be sure to visit Ghirardelli Chocolate at G2E, booth 4105. Sampling will be ongoing throughout exhibit hours. For more information, go to booth #4105, visit online at www .ghirardelli.com, call 888-402-6262 or email abrading@ghirrdelli.com. THREE THINGS EVERY PROJECT NEEDS TO CREATE BETTER RESULTS By Alex Lopatynsky, AIA, Managing Director, JCJ Architecture Immensely complex, extremely expen- sive and potentially risky – all owners that embark on programs of design and construction are taking a great leap. Whether the project is to alter an existing facility or to undertake new, ground-up development, it is our experience that early communication and decision-mak- ing have a significant influence on proj- ect success. A comprehensive approach to these factors has enabled JCJ Architecture to deliver projects under the most stringent and extreme conditions. Three of the most fundamental are: Financial and Market Context Every project sits within a context that should affect the planning and design solutions. A potent cocktail of business pro forma, regulatory entanglements, project feasibility and market conditions is part of the basis for design and imple- mentation. For example, at Resorts World Casino New York City, our client, Genting, had a very focused and clear set of goals for the new facility – right down to the number of steps that it should take employees to get from back of house to patrons on the gaming floor. Having operated cruise ships where every square foot is valuable, Genting used this unusual measurement as a way to increase the speed of service to patrons. The combination created con- tinues to set records in terms of patron visitation and revenue, even 18 months after opening to the public. Integrated Teams Having the design and construction team working together during project kick-off enables all parties to make joint deci- sions. When the construction manager and the architect participate in the devel- opment of design vision and jointly develop strategies for implementation, we have seen a decrease in conflict and an increase in project control. JCJ is currently working with Empire Resorts, Inc. and LP Ciminelli on a new entertainment destination in the Catskill Mountains of N.Y. In early design, we had the benefit of having Ciminelli's executives at the table devel- oping real-time estimates that enabled us to validate cost. This integrated delivery approach allowed us to respond in a more efficient and cost effective manner for the owner, producing a conforming plan to meet the budget twenty percent faster. Shared Basis for Design An enhanced startup can increase design opportunities as well as budget and schedule certainty. JCJ Architecture and Swinterton's approach to creating bridging documents for the Viejas Casino Hotel enabled the team to estab- lish an early understanding of the levels of quality and design, to create a robust costing model and GMP, and to ensure that any increase in cost would be relat- ed to scope as opposed to design. The project was so well understood after the initial design phase that the project team was able to accelerate design and construction, allowing the team to reduce the schedule by five months. Occupancy rates of 97 percent validate there was no compromise or impact to quality or patron experience. With the time, expense and risk involved in building projects, we advise our clients that a focused investment in upfront com- munication and decisions will pay great dividends in managing the project process and creating greater certainty and quality. For more information, visit booth #3437, go to www.jcj.com, call 860-247-9226 or email info@jcj.com. BALLY TECHNOLOGIES UNVEILS THE MAGIC OF DAVID COPPERFIELD VIDEO SLOT The Magic of David Copperfield video slot from Bally Technologies, Inc. unleashes the excitement of the great- est magician of all time onto casino floors, giving fans the chance to expe- rience some of his most famous illu- sions while being entertained by proven play mechanics. This new branded game will be introduced for the first time at the Global Gaming Expo in Las Vegas. The Magic of David Copperfield is featured on the ALPHA 2™ Pro Series™ V22/42 platform. The game offers play- ers a unique gaming experience through a 42-inch, 1080p HD display, along with a custom façade with backlit side panels, Pro Digital Topper™, and a Death Saw animated with LED lights. The game features two Mystery Wild bonuses, free games, and incredible video of Copperfield's most famous illu- sions. The spectacular visuals of the game are complimented with an optional 5.1 Pro Sound Chair™. Players will be astonished by the chance of a life-changing top award on the Cash Connection™ wide-area pro- gressive, with a near-area progressive option available. "This game is sure to thrill players with its mind-bending illusions and entertaining gameplay," said Jean Venneman, Vice President of Product Management and Licensing for Bally Technologies. "We're excited to deliv- er a game that features David Copperfield's most incredible illusions, along with fun bonus features and the chance of a life-changing progressive jackpot. David Copperfield is the most popular magician of all time, with a legacy that spans the globe, which will make this game a hit with our world- wide customer base." The game is highlighted by the Death Saw, which is inspired by the magician's famous illusion in which he saws himself in half. Players trigger the Death Saw bonus by flipping a switch on the touchscreen or iDeck™ multi-touch button panel. The Death Saw awards credits, the progressive jackpot, Flying Free Games, or Levitation Free Games, both of which feature video of these illu- sions from Copperfield's legendary per- formances. Players will get to experience even more illusions during the base game, when seven video clips from Copperfield's TV specials play during the Mystery Wild Reels and Mystery Exploding Wilds features. Bally is licensing David Copperfield through G2 Game Design. The Magic of David Copperfield: ©2013 David Copperfield's Disappearing, Inc. All rights reserved. David Copperfield and associated logos are trademarks of David Copperfield's Disappearing, Inc. All rights reserved. For more information, visit booth #1127, or go online to ballytech.com. Lee M. Oser CEO and Editor-in-Chief Lyle Sapp Senior Associate Publisher Director of Sales Kim Forrester Jeff Rosano Associate Publishers Lorrie Baumann Editorial Director Hayden Neeley Senior Associate Editor Kristina Harris Jeanie Catron Associate Editor Hannah Hollins Assistant Editor Yasmine Brown Graphic Designer Ruth Haltiwanger Customer Service Manager Lynn Hilton Account Managers Enrico Cecchi European Sales Gaming News is published by Oser Communications Group ©2013. All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.oser.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy. AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH G2E