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W i r e l e s s W o r l d W e d n e s d a y, M a y 2 2 , 2 0 1 3 3 4 NITE IZE INTRODUCES ACQUISITION OF STEELIE BRAND OF MOBILE DEVICE HOLDERS Nite Ize, Inc., a leading manufacturer of innovative products and accessories, recently announced the acquisition of the Steelie ® brand of mobile device holders. The current Steelie product line includes three innovative mobile device holder solutions, the Steelie Car Mount Kit, Steelie Pedestal Stand and the Steelie HobKnob Kit. Each product provides a unique, ultra-functional, high quality experience that will transform the way users interact with their mobile devices. "The decision to acquire the Steelie brand was an easy one for Nite Ize," said Rick Case, Nite Ize Founder and CEO. "All of our products demonstrate innovative solutions to everyday problems, with qual- ity and performance at the core of every- thing we do. The Steelie products exempli- fy the Nite Ize brand standards. I'm incred- ibly excited to bring these innovative mobile device holders into our family of products. I know our customers are going to appreciate how they improve the way they use their mobile devices every day." The Steelie Car Mount Kit utilizes two specially engineered machined aluminum components, the Phone Magnetic Phone Socket and Ball Mount, to provide secure- yet-versatile phone docking on nearly any vehicle dash. The innovative magnetic attachment creates a versatile viewing plat- form with smooth glide and the ability to easily rotate for an endless number of view- ing angles. MSRP is $34.99. The Steelie Pedestal Kit creates a functional pedestal for your tablet or other mobile device. Simply place the Steelie Tabletop Stand on any flat sur- face, attach your tablet fitted with the Steelie Magnetic Tablet Socket and let magnetic attraction do the rest. Tilt the screen or easily rotate between landscape and portrait orientation. MSRP is $59.99. The Steelie HobKnob Kit is a fun and innovative way to create both a han- dle and a mini stand for your mobile device. Simply attach the Magnetic Tablet Socket to the back of your device, and the powerful magnet attaches to the base of the HobKnob Handle. The grippy rubber ball on the end of the HobKnob handle fits perfectly in your hand or cre- ates an angled stand for your device. MSRP is $39.99. All Steelie Components are sold indi- vidually as well as in their respective kits. About Nite Ize, Inc. Nite Ize was founded by creativity and has continued to commit to innovation throughout 24 years of business. Nite Ize products and brands strive to exemplify problem/solution based products with quality and performance at the core. Nite Ize takes pride in the way they conduct their business and do what they say they will do. Nite Ize team members are pas- sionate about their products, customer satisfaction, their partners and the envi- ronment. Nite Ize operates from its corpo- rate offices in Boulder, Colo., and offers over 400 innovative products and acces- sories in five unique categories: mobile, hardware, LED, flashlight, and tool. Its products are sold in over 60 countries by the world's most recognized retailers. Learn more about Nite Ize at booth 1630 at the CTIA Show and on the company website, www.niteize.com. For specific questions, email Nite Ize, Inc. at info@niteize.com or call the toll free number 800-678-6483. THE TRANSITION TO KUBXLAB Chapter One. Flashback September 2010 In a dimly lit office, on the outskirts of Toronto, a small team combined a pas- sion for technology and a hunger to design and create one of the top selling and most widely recognized products in the iPod accessory market today. Working tirelessly on manufacturing, distributing and marketing, they creat- ed the very first iPod nano watch band that would go on to be featured in Apple Stores. The Q Collection was ground- breaking, integrated, seamless and thin. Equipped with silicone bands in a variety of colors and a patented iPod clip system unlike any other, the Q Collection allowed users to take their beloved sixth-generation iPod nano and strap it to their wrists as a secure, fashionable and modern wrist watch. By September 2011, the iPod nano bands were a top selling accessory for the iPod nano and secured worldwide distribution with a presence in Apple Stores, BestBuy, Target, MircoAge and Fry's. A steady buzz generated around the brand and they received glowing reviews from MacWorld.com, Macbreakweekly.com and MSNBC .com, all the while providing fans with a wide array of watch band styles ranging from leather, silicone and stainless steel watch bands to polycar- bonate and nylon watch straps. Chapter Two. Time For Change – Introducing kubxlab™ kubxlab launched in September of 2012 after the iPod nano was reimag- ined and redesigned, officially bring- ing the concept of wearing your nano as a watch to a halt. The new company transitioned from selling mainly iPod nano watch bands to offering a variety of products with the same energy and passion that encompassed the former brand. Founded on the idea that a cube has six sides to make a perfect whole, kubxlab believes there are six elements of design: form, function, usability, passion, creativity and dinstinction. Each of these elements is implemented into every product kubxlab creates and the final result is stunning, modern, functional, Apple-centric tech accessories that simplify the user experience while simultaneously enhancing it. kubxlab seeks to make interesting cases, stands and accessories for people who think outside the box and value well made, impeccably designed products. Kubxlab is open for partnerships and looking to innovate and collaborate with designers and engineers to bring great concepts to market. For more information, visit www.kubxlab.com, or reach out through Twitter at twitter.com/kubxlab or Facebook at facebook.com/kubxlab. making it ideal for traveling executives and families with multiple vehicles. The new iSimple CallJax is yet another elegant solution that helps the consumer connect their smartphone to their car. Consisting of a 3.5mm audio cable that plugs into a car radio's aux- iliary audio port, and a microphone with an integrated multi-function but- ton that connects directly to the smart- phone's audio port, the CallJax deliv- ers hands-free calling and digital qual- ity music from the connected device. Not only does this increase the enter- tainment options available while on the road, it also helps make driving safer by reducing distractions. As impressive as the BluStream and CallJax are, iSimple offers retailers more than just innovative accessories for smartphones and tablets. "iSimple is widely recognized as the industry expert in car connectivity, a rep- utation we've earned over our company's 25 year history of making products that meet a variety of consumer needs and price points," said Scott Forst, Vice President of Business Development for iSimple (parent company AAMP of America). "But the real value comes from our experience with the retail chan- nel, and the packaging, in-store market- ing and merchandising displays we cre- ate to help the end user make an educat- iSimple (Cont'd. from p. 4) ed purchase, while capitalizing on the in- store sales associate's valued time. Not only does this empower the consumer, it allows the retailer to maximize their resources and profitability." In addition to the BluStream and CallJax, iSimple is showcasing several other new products at CTIA booth 7660, including products with Lightning connectors for the iPhone 5 and iPad mini, mobile portable device chargers, and car mounting kits for smartphones and tablets. For more information about iSimple, call a sales representative at 800-477-2267, visit www.isimplesolution.com or stop by booth 7660.