Issue link: http://osercommunicationsgroup.uberflip.com/i/264049
P r o d u c e S h o w D a i l y S a t u r d a y, O c t o b e r 1 9 , 2 0 1 3 3 0 DJ FORRY ANNOUNCES NEW WEBSITE California produce marketer DJ Forry has announced the launch of its new web- site at www.djforry.com. The site is built around the company's new brand imagery with an emphasis on providing information directly to consumers. The launch of the website represents the achievement of a significant goal in the company's 2012 rebranding initiative. "We've spent considerable time and energy over the last eight months bring- ing new life to our brand," said company Vice President John Forry. "We've focused on how we express our core val- ues through everything we do and say. We've brought new packaging to market, developed new internal and external taglines, and rolled out our new Forry's Finest™ brand label. Our new website is the channel through which we will pro- vide important nutritional and product information to consumers as well as our grower and retail partners. It's a great step forward for us." The new DJ Forry website is specif- ically designed to appeal directly to con- sumers who purchase DJ Forry products at retail. "Our brand is built on a foundation of traditional fami- ly values and the importance of keeping one's family healthy," added Ray England, Vice President of Marketing. "We know that shoppers are looking for more and more nutritional information at the point of purchase, and we intend to provide information before shoppers even get to the store. We'll communicate benefits of eating more fresh fruit, where that fresh fruit is from, and the care taken in how it's grown. Our new site is where families will find all that nutritional information and more." About DJ Forry California-based DJ Forry is a provider of fresh produce, including several varieties of stone fruit, cherries, table grapes, and specialty fruits including persimmons, pomegranates and arils. The company's customers include produce wholesalers, brokers and retailers. The company works with more than 70 farmers in California, Mexico and Chile to deliver the right products at the right price to both the domestic and export markets, offering farmers an innovative, reliable and profitable way to get their products to market. For more information, contact John Forry at 559-638-0124 or Ray England at 205-637-7465. SUN PACIFIC'S RIPE & EASY KIWI DRIVING CONSUMPTION, SALES Sun Pacific's President, Bob DiPiazza, is on a mission to raise kiwi fruit con- sumption in the U.S., and judging by the IRI and Nielsen data for Sun Pacific's Ripe & Easy Kiwi, DiPiazza and Sun Pacific are moving the needle. In an interview with DiPiazza, he was quite vocal in stating that kiwi fruit consumption in the U.S. pales in com- parison to Canada or Europe. He attrib- utes this to the hectic lifestyle of the American consumer, the perception that kiwi is difficult to prepare, the fact that all too often the kiwi offered at retail is not ripe and ready to eat, and that con- sumers are not aware of the nutritional value of this superfruit. DiPiazza went on to say that Ripe & Easy Kiwi is not a commodity, it is a value-added program that addresses the following concerns: Sun Pacific has researched and developed strict conditioning protocols that deliver high quality, sweet, ready to eat kiwi without sacrificing shelf life. The clamshell for Ripe & Easy often contains a printed insert with recipe and nutritional information and a combo spoon/knife to educate consumers about the nutritional value of this superfruit and the ease of preparation. The carton, packaging and unique display risers all use high graphic pho- tographs to illustrate that Ripe & Easy Kiwi can be simply halved, scooped and eaten. DiPiazza stated, "We are telling con- sumers a story here, and as the largest kiwi grower in North America and a large importer of kiwi from Europe and South America, we are uniquely positioned to tell our story year-round. This availabili- ty allows us to build consumer trust in our brand and our product, and signifi- cantly raise consumption. We have part- nered closely with some of our key cus- tomers, and they have experienced expo- nential sales and profit growth. They are taking an item that took up space with very little contribution to the department and driving significant sales and profit increases." DiPiazza went on to say with a chuckle, "It reminds me of the Marine Corps recruitment campaign. We are looking for a few good men and women who have the vision and the passion to partner with us to unleash this underde- veloped superfruit, and make it a strong contributor to department financials. Consumers have consistently shown they are willing to pay more for value added products that deliver on their promise. Ripe & Easy does just that." For further information, visit Sun Pacific during Fresh Summit in booth 1375. After the show, visit online at www.sun- pacific.com, call 213-627-9544 or email info@sunpacific.com. OGC PROVIDES REGIONAL PRODUCE By Stacy Kraker, Marketing Manager, Organically Grown Company Organically Grown Company (OGC) is the largest wholesaler of organic produce in the Pacific Northwest and a proud sup- porter of regional organic farmers. We're not your typical produce distributor. Our passion for organic fruits and vegetables drives us to provide our customers with the freshest and most delicious organic produce on the market. We are commit- ted to operating our business in ways that are increasingly sustainable, thus sup- porting environmental health and the well-being of the people involved in all aspects of our business and communities. OGC packs two of our own trademarked brands, LADYBUG and Organically Grown, and can provide custom and pri- vate label packing as well. Our LADYBUG brand label repre- sents nearly 40 family-owned and operat- ed, certified organic Northwest farms, producing 82 organic crops. LADYBUG produce consists of in-season blueber- ries, cucumbers, rhubarb, onions, aspara- gus, kiwi, berries, peppers, roots and potatoes. Organically Grown brand rep- resents a growing number of West Coast certified organic farms, packed under one high-quality, reliable label. Two of our specialties are potatoes and onions. Our supply comes from vari- ous certified organic farms throughout Oregon, Washington and British Columbia. We select and pack the best russet, red and yellow potatoes, as well as red, yellow and sweet onion varieties from growers such as Fraserland Organics, Johnson Agriprises, Inc. and Andersen Organics. Hailing from 637 pristine acres of certified organic land in Delta, BC, Fraserland Organics specializes in high quality red and yellow potatoes. Andersen Organics, located in Othello, Wash., is owned by Denise and Brian Andersen, who grow onions, cipollinis, shallots and potatoes. Their label statement "Grown healthier," reflects their dedication and commitment to cultivating produce in nutrient-rich soil that is strategically developed through organic composting techniques for optimal growth and crop potential. Johnson Agriprises, Inc., led by Orman and Gavin Johnson, is one of our largest growers with over 1,000 organic acres, supplying us with both onions and potatoes. The quality of their onion crop has been described by Tim Waters from Washington State University as "the best organ- ic onions I've ever seen." At Organically Grown Company, we take pride in the quality of our crops and our role in supporting environmentally conscious, certified organic agriculture. Our relationship with knowledgeable and established organic farmers allows us to distribute high-quality organic produce that is harvested with care. For more information, visit booth 651 at Fresh Summit. After the show, visit online at www.organicgrown.com or contact Myron Davies, 541-246-1858 mldavies@organicgrown.com, or Holly Helton, 541-246-1857 hhelton@organic- grown.com, in Organically Grown Company's national sales office. ORCHARD VALLEY HARVEST PACKAGES PACK A HEALTHY PUNCH By Howard Brandeisky, VP, Global Marketing & Innovation When many people think of convenience, highly processed or fast food, nutritional- ly void junk food often comes to mind. Orchard Valley Harvest is a prime exam- ple of how healthy eating and conven- ience are not mutually exclusive. We start with products that are pure and simple. Our nuts are picked at their peak, are minimally processed, and have no artificial colors, flavors or preserva- tives. Like fresh produce, Orchard Valley Harvest helps to support a healthier lifestyle, so you'll even find it in the pro- duce sections of retail stores. That's how dedicated we are to offering great taste and quality. We then make sure that "the good stuff" is packaged for all types of snackers – at home and on-the-go. And let's face it, we're all on the go much of the time. Our larger bags are perfect for grab- bing a wholesome handful at home. The bags stand up and reseal for easy snacking and storage. We also have individual serv- ing mini-bags, which are essentially com- pact 2-ounce versions of the large standup bags. They're great for someone who's try- ing the product for the first time or who wants a simple snack that they can grab and go. A mini-shipper of mini-bags placed near checkout lines offers a delicious and healthy impulse purchase over junk foods that usually live by the registers. Multipacks include eight 1-ounce pouches that are perfect for those who love the unadulterated taste of Orchard Valley Harvest and want a convenient stash of single servings ready to go. You can throw a pouch in your pocket, purse, backpack, gym bag, car, lunch or desk drawer. Wherever you go, you can have a healthy Orchard Valley Harvest snack. With more than 30 snack varieties – from nuts to dried fruits to trail mixes to dark chocolate – and the convenient packaging options we offer, everyone can find a favorite! Visit Orchard Valley Harvest at booth 375 during Fresh Summit, or visit online at www.orchardvalleyharvest.com.