Oser Communications Group

Produce Show Daily PMA Oct 18, 2013

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P r o d u c e S h o w D a i l y F r i d a y, O c t o b e r 1 8 , 2 0 1 3 4 6 nuts are picked at their peak, minimally processed, and have no artificial colors, flavors or preservatives. The unadulterat- ed characteristics of Orchard Valley Harvest products are what make them so incredibly delicious and satisfying. PSD: Where would a shopper find Orchard Valley Harvest at their store? HB: Orchard Valley Harvest products support a healthy lifestyle, so you'll find them in the produce section with fresh and seasonal fruits and vegetables. PSD: Are there any specific Orchard Valley Harvest products that you're par- ticularly excited about? HB: That's like asking which of your chil- dren you love the most. We have more than 30 products overall, ranging from nuts to dried fruits to trail mixes to dark chocolate-covered fruits and nuts. However, six core products include Raw Natural Almonds, Dry-Roasted Almonds Orchard Valley Harvest (Cont'd. from p. 1) with Sea Salt, Pecan Halves, Walnut Halves & Pieces, Roasted Cashews with Sea Salt, and Cranberry, Almond and Cashew Trail Mix. To make eating healthy and delicious snacks more convenient for on-the-go people, many varieties are available in mini-packs and multipacks. PSD: What is the mission and vision of Orchard Valley Harvest? HB: To offer people a tasty way to eat healthier, and enjoy the simple goodness of nuts and dried fruits from our orchards' harvests. PSD: How can readers and show attendees learn more about Orchard Valley Harvest? HB: We're very proud of OVH and would love to share more. Come visit us at booth 375 to chat and grab a sample mini-bag. Or, of course, visit orchardval- leyharvest.com. Visit Orchard Valley Harvest at booth 375 during Fresh Summit, or visit online at www.orchardvalleyharvest.com. law firm. Ken Schultz, Vice President of Rating Services at Blue Book, presents the session on Understanding Blue Book Ratings, and Doug Nelson, Blue Book's Vice President of Special Services, presents the sessions on Trading Customs & Rules and Transportation Customs & Rules. Topics covered in the sessions include forming a contract, the impor- tance of written confirmations, the authority to grant price adjustments and modify terms, suitable shipping condi- tions, key transportation documents (e.g., bills of lading, rate confirmations, etc.), the PACA Trust and reparations process, interpreting Blue Book Ratings, industry segments (retailer, distributor, wholesaler, foodservice, processor) and much more. Best of all, each of the NHA video sessions is free to Blue Book members. Blue Book (Cont'd. from p. 4) For more information, log into BBOS at www.producebluebook.com and click on the "New Hire Academy" button under Education. Other exciting debuts at Fresh Summit include educational training videos to help navigate Blue Book Service's website and online tools, including new trading assistance Claims Tables, which allow members to view pending and historical claims filed against a specific firm. "Blue Book Services has many new and exciting innovations to share at this year's Fresh Summit," states Carr, who encourages attendees to visit Blue Book Services at booth 4738 to learn more and enter to win an iPad mini. For more information, visit booth 4738 during Fresh Summit. After the show, visit www.producebluebook.com, call 630 668-3500 or email to info@blue- bookservices.com. category. The organic salad segment sales volume grew 14 percent in the 52-week period ending Feb. 23, 2013, according to AC Nielsen data. The total packaged salad category grew by 4 percent for this period, with the clear driver of this total category increase being the 14 percent growth in the organic salad segment. Organic now represents 19 percent of the total packaged salad category, which is up from 16 percent a year ago. Organic sal- ads are slowly cannibalizing conventional salads due to a narrowing retail price pre- mium between organic and conventional. Each year there has also been an increase in the number of mainstream supermar- kets that carry organic salads alongside conventional salads, which is creating new points of distribution. PSD: What other factors are helping organic packaged salad growth? JB: A large factor in the growth of organ- ic salads has been the conversion to pri- vate label packaging by almost all of the largest national supermarket chains. With store brands, there is often a lower retail price point and more frequent promotion- al opportunities, which both drive incre- mental sales. Overall, the percentage of both private label and branded organic salads sold on promotion continues to increase compared to previous years. PSD: What role does packaging play when merchandising organic salads? JB: Through its proven success, the clamshell packaging of organic salads has established an important role in attracting consumers, even at a higher retail price. Compared to the flexible film packaging of most conventional salads, these clamshells really stand out on the shelf. The clamshell lends an upscale appearance compared to bags, while also giving the impression of being packed locally or in-store. The salad product is clearly visible on all sides, and the seal- able lid adds consumer convenience. PSD: How can retailers best maximize sales in the organic segment of pack- Classic Salads (Cont'd. from p. 1) aged salads? JB: It is imperative to display the organ- ic salads in the same display case as the conventional salads, instead of in the organic commodity display. This accessi- bility allows the consumer to compare variety, quality and price when making their salad purchase decision. The best way to increase organic salad sales vol- ume is to have frequent in-store promo- tions, accompanied by temporary retail price reductions, and a photo advertise- ment in the store's weekly ad circular. PSD: What are some of the new products being offered in the organic salad segment? JB: In 2012, we introduced two new varieties of organic salads: Baby Kale and Super Mix Superfood™, which have proven to be extremely successful. Super Mix consists of baby kale, baby spinach, baby red and green chards, and beet tops. Both products cater to the health-con- scious consumer who is looking for nutritious salads. These products now rank among the most popular items in our line of nine different salad varieties, due to their great taste and rich vitamin and nutrient content. PSD: What is the future of the organic segment of the packaged salad category? JB: Even after three years of double-digit volume growth, we believe there is still plenty of room to grow the organic seg- ment. Continued movement of con- sumers from conventional packaged sal- ads into the organic segment, new prod- uct introductions, consumer awareness of sustainable agriculture and a continuing trend of healthier eating habits will help to drive growth in the future. With a household penetration of only 19 percent for organic packaged salads, there are still a great number of consumers yet to purchase these products. All of these fac- tors should lead to continued growth in the foreseeable future for organic salads. Visit Classic Salads at booth 4853. For more information, visit www.classicsal- ads.com, call 831-763-4250, or email Jburge@classicsalads.com. investments in agribusiness, real estate and natural resource management. It is the largest vertically integrated lemon supplier in the U.S., as well as the largest avocado grower in the U.S. Sustainability has been woven into Limoneira's fabric since its inception. Solar arrays on the company's Northern and Southern Ranch operations provide 2 megawatts of clean energy to run opera- tions. Integrated pest management pro- grams utilize beneficial insects to combat predators and reduce the use of pesti- cides. Organic waste recycling opera- tions reduce green waste in landfills (lessening CO 2 emissions) and reduce water, fertilizer and herbicides in the growing process. Water management strategies safeguard this vital resource for both agricultural and urban uses. Limoneira is a leader in work force housing and invests significantly in its employees and community. The compa- ny believes that to be truly sustainable, investment in employees and communi- ties is paramount. Limoneira (Cont'd. from p. 1) Limoneira Company takes food safety seriously—it is rated superior for both GFS (Global Food Safety) and Global Gap, and is the only North American tree fruit grower with this des- ignation. Product traceability to the orchard exists, as does an active food security program. Limoneira is building a better path from tree to plate through the compa- ny's supply chain management. Consistent quality control, flexible go- to-market strategies, greater growing, harvesting and packing efficiencies, as well as faster marketplace response and communication benefit retail and food service customers. Limoneira's global network provides balanced global sourcing and distribu- tion. It partners and invests with like- minded growers and shippers in South America to complement year-round vol- ume, which allows for consistent quality, food safety and carton labels. During Fresh Summit, visit Limoneira at booth 1429. For more information, visit www.limoneira.com or call 866-321-8953. SPARROW LANE IS TODAY'S CHOICE–NATURALLY Sparrow Lane artisan vinegars and olive oils are today's choice—naturally! In a worldwide market place of evolving food ideas and unique ingredients, Sparrow Lane has been a trusted and valuable sup- plier to great chefs for years. Sparrow Lane's true artisan and all-natural line of varietal vinegars use only the best of Napa and Sonoma wines, plus fruits and herbs from throughout the California central valley. Crafted in the "Orleans" method, Sparrow Lane keeps the "art" in artisan. For both food service and retail, you'll find the entire line of Sparrow Lane products at sparrowlane .com. New premier gift packs are now available! Experience what nature has always known, that only the best ingredients will do—naturally. For more information about distributors in your area or recipes call directly 866-515- 2477 or email info@sparrowlane.com.

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