Issue link: http://osercommunicationsgroup.uberflip.com/i/264046
P r o d u c e S h o w D a i l y F r i d a y, O c t o b e r 1 8 , 2 0 1 3 2 2 An interview with Anthony Mongiello, "The Big Cheese"™ PSD: Just Add Lettuce™ 3D has been a hot item in the produce department for a couple of years now. Has this led to your new offering, the Just Add Lettuce line Bits & Pieces? AM: Since we launched Just Add Lettuce, our 3D version, a couple years ago, I've learned a lot about the produce department. What I've learned is that price is a very important factor. Price is important in all departments but especial- ly in produce. In an attempt to create a second line for Just Add Lettuce, I was keeping that in mind. When I was creat- ing Just Add Lettuce Bits & Pieces, which is like my original but much small- er, less chunky pieces, I asked myself questions like, 'How can I get a little more lettuce coverage with a great taste and yet do something different from the original Just Add Lettuce in terms of fla- vor profile?' PSD: So the Bits & Pieces flavor offer- ing will be different than the original Just Add Lettuce 3D? AM: Yes, very different. It wouldn't make sense to duplicate the flavor pro- files we made before. No repeats. We FORMAGGIO "JUST ADD LETTUCE" LINE INTRODUCES BITS & PIECES strive to give the cus- tomer a variety. So we came up with some truly wonderful and diverse flavors. There are three: Tomato & Basil, Roasted Pepper & Roasted Garlic and Bleu Cheese & Berries. The berries are cranberries. We made these very different from the flavor profiles of the original Just Add Lettuce 3D line. That said, the flavors we've cre- ated are incredible. These are a little more tangy than the original line. There's a bit more of a vinegar presence and the pieces are just that – bits and pieces. Smaller than the original, about the size of a bacon bit. PSD: Aside from different flavors, how is Bits & Pieces different from the origi- nal Just Add Lettuce 3D? AM: You'll find more coat- ing of the lettuce. More cov- erage, with lots of bits and pieces in every single bite. Because you do indeed get more coverage, the result is a flavor explosion in your mouth with every bite. It still has the three-dimensional aspect to it, so you can crunch down on a red pepper, you will bite into a tender tomato, chew down on the roasted garlic – and when you get that fresh cranberry aspect after the rush of bleu cheese, you realize there is absolutely nothing else like it. That's what the Just Add Lettuce lines are all about. Visit Formaggio Italian Specialties at booth 1303 during Fresh Summit. To learn more, call 845-807-3630 or email fran_formaggio@yahoo.com. By Mary Mooney, Partner of Mooney Farms Stores have come to realize that cus- tomers in the produce department are shopping for the healthiest items. Our Bella Sun Luci brand sun dried toma- toes are a perfect fit because they con- tain lycopene, a phytochemical and proven antioxidant that fights free radi- cals in the body. We are glad that pro- duce departments across America have embraced sun dried tomatoes, and have welcomed them into the area of the store that they belong. To stay current, Mooney Farms cre- ates new and exciting products for today's consumer. Our newest addition to our 3.5 ounce bag line-up is our Julienne Cut with Greek Oregano, Basil and Garlic. Hand selected and carefully dried to perfection, we have combined our premium sun dried tomatoes with the delicious flavors of oregano, basil and garlic to create the perfect blend of flavors ready for your next recipe or pizza. Stay tuned, another new flavor is on the way! Other varieties in this line include Julienne Cut with Italian Basil, Julienne Cut with Zesty Peppers, along with the two original products, Premium Sun Dried Tomato Halves and Premium Sun Dried Tomatoes Julienne Cut. To display these items and our other MOONEY FARMS OFFERS INNOVATION FOR THE PRODUCE DEPARTMENT MOONEY FARMS OFFERS INNOVATION FOR THE PRODUCE DEPARTMENT r e t a i l products, we help the pro- d u c e manager create a sun dried tomato destination for their shoppers. Our two new metal floor dis- plays offer a small footprint, full color graphic headers, and hold either one case of all five dry varieties or these items and one case of all of our oil packed products. You can also mix the bagged flavors cus- tom to your store's needs. In addition, we offer full-color recipe booklets on every jar, and each of our dry bagged items have a deli- cious recipe or serving idea on the back. On our website, we offer the consumer a coupon that can be printed and used towards both our jarred prod- ucts and bagged items. Our two floor racks also have a full color header card on top that denotes our product is from California, sun dried, extra moist and ready to eat. We interface with our valued cus- tomers on a daily basis via our Facebook page, staying in touch by posting weekly recipe ideas, valuable coupon links, and healthy eating tips. We know that our products are healthy and we keep customers up to date on any new medical research that supports eating sun dried tomatoes. Visit us today at www.mooneyfarms.com. For more information, visit Mooney Farms at booth 4515 at Fresh Summit. Call 530-899-2661, or visit online at www.mooneyfarms.com. Chelan Fresh took cherry packaging to a new level this summer, introducing the Cup O' Cherries. With larger cherry crops in the future, Chelan Fresh decided to create an entirely new channel of dis- tribution to grow demand. The new convenience pack holds roughly 8 ounces of stem free cherries, while the two-compartment lid holds the discarded cherry pits. The high graphic master case holds 15 half dry pint cups. Chelan Fresh ship 65 cases per pallet. A preprinted UPC makes ringing the cup a snap at retail. This new package brings cherry snacking to the car, office or anywhere NEW CUP O' CHERRIES AVAILABLE FROM CHELAN FRESH else you might utilize a sin- gle-cup serving. The Cup O' Cherries come pre-washed and ready to eat. While it was expected to see the cup sold at professional sporting events, drive-up windows and in densely populated city centers, the cup found acceptance everywhere it was sold. Consumers loved the convenience of no stems, and a place to put the pits that was socially accept- able. No more spitting them out your car window, on the sidewalk or in your hand. The innovative new lid and Cup O' Cherries name are patented and trademarked. Chelan Fresh is excited to see where else this new package will have success. Visit Chelan Fresh at booth 4157 during Fresh Summit. Visit online at www.chelanfresh.com, call 509-682- 6074 or email macr@chelanfresh.com. points will be allowed for accrual under this program. That's not all! In addition, a random drawing for a large Weber grill package will take place at the conclusion of the pro- gram, and each partici- pant's name will be entered in the draw- ing for each load shipped from the area. All points accrued after the maximum of 2,504 will be allowed as entries in the random drawing. Onion buyers should consider receiving these special benefits. It's easy to participate. All buyers need to do is keep track of the purchases they have made since Sept. 1, 2013 through Feb. 1, 2014. Then download and complete the form listed at www.usaonions.com and remit it with a copy of their invoices no later than Feb. 28, 2014. The random draw- ing will be awarded by March 15, 2014, and the online redemption prizes will be available from March 15, 2014 through April 30, 2014. When the online redemption is available, participants will be given instructions on how to redeem. During Fresh Summit, visit Idaho- Eastern Oregon Onion Committee at booth 1831. Get in touch by going online at www.usaonions.com, or by calling 208-722-5111. The Idaho-Eastern Oregon Onion Committee is proud to announce the con- tinuation of its Weber-Stephen LLC alliance as part of this year's promotion activities. The Broker Incentive Reward pro- gram is presented in the form of an online redemption website for prizes, and is provided to participants based on loads purchased from shippers located in the Idaho-Eastern Oregon onion growing region. A complete list of shippers may be found at www.usaonions.com, or by requesting the list through the main office at 208- 722-5111. The program works on a point sys- tem to calculate the amount participants will receive to redeem for Weber´ ® grills and accessories. Each load is equal to 8 points, and can be used to redeem online for packages. A maximum of 2,504 SALES SIZZLE WITH WEBER REWARD PROGRAM FROM IDAHO-EASTERN OREGON ONION COMMITTEE