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Produce Show Daily PMA Oct 18, 2013

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Over the past 20 years, M i k e ' s L o a d i n g Service has built a strong reputation as a quality trans- portation broker. With careful qualification of carriers, Mike's Loading ensures your products are in good hands. Mike's has a base of 24,000 carriers across the country, ready to load your freight Continued on Page 51 MIKE'S LOADING SERVICE FITS LOGISTICS NEEDS By Curt Coving- ton, Senior Vice President and Area Manager, Bank of the West, Chairman, The A g r i c u l t u r a l Lending Institute Today, farms and agribusiness companies are larger and more complex than they have ever been. This complexity gives rise to a number of issues that will challenge agricultural lenders in Continued on Page 51 COMPLEXITY GIVES RISE TO LENDING CHALLENGES " C u t i e s ™ is one of the most recogniza- ble brands in the store, and we plan to keep it that way," says Bob DiPiazza, President of Sun Pacific, of his company's plans to continue to grow Cuties brand awareness and market share. Sun Pacific has been able provide a significant increase in the supply of Cuties for the coming season by creating Continued on Page 51 SUN PACIFIC PLANS TO GROW CUTIES BRAND An interview with John Burge, Vice President of Sales and M a r k e t i n g , Classic Salads. PSD: How are organic packaged salad sales faring? JB: This is the third consecutive year of double-digit volume growth for this important seg- ment of the total packaged salad Continued on Page 46 SALES OF ORGANIC SALADS ON THE RISE An interview with Kurt Cappelluti, Sales Manager, Stellar Distributing. PSD: Tell our readers about your company. What's your main line of business? KC: Our main line of business is specialty fruit. Figs, kiwi, pomegranates, persimmons, limes and apricots. We are Continued on Page 69 TOTAL INTEGRATION IMPORTANT TO STELLAR An interview with Howard B r a n d e i s k y, VP, Global Marketing & Innovation. PSD: In a market filled with snacks, what makes Orchard Valley Harvest so unique? HB: Our products are pure and simple. It all starts with our farmers who care about the crops just as much as we do. The Continued on Page 46 ORCHARD VALLEY PRODUCTS: PURE, SIMPLE, APPEALING By Vince N o r m a n , M a r k e t i n g M a n a g e r , Locus Traxx Worldwide Locus Traxx owes its very exis- tence to the produce industry. This isn't news. Many compa- nies with a far more storied his- tory – indeed, more history in general – can make similar claims. But beneath the surface of this very obvious truism lies Continued on Page 69 CHANGE IS HERE NOW WITH LOCUS TRAXX By Richard M. Barrett The global commercial seed market is estimated to be worth more than $25 billion annually, with the top 10 seed companies representing close to half of world seed sales, accord- ing to a report by Purdue University's Department of Agricultural Economics. So how does a smaller, independently-owned American Continued on Page 69 SEED MARKET COMPETITION: SIZE DOESN'T MATTER An interview with Jason P o l l a k , M a r k e t i n g , Railex. PSD: You've been quoted as saying that Railex delivers the best value proposition in perish- able products transport. Could you elaborate on this? JP: Railex provides a non- stop, expedited coast-to-coast Continued on Page 46 Continued on Page 51 NONSTOP COAST-TO-COAST TRANSPORT O s e r C o m m u n i c a t i o n s G r o u p N e w O r l e a n s F r i d a y, O c t o b e r 1 8 , 2 0 1 3 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH PMA By John C a r t e r , Director of Global Sales, L i m o n e i r a Company L i m o n e i r a Company supports its grocery and food service partners in a number of ways. Its goal is to consistently provide the highest quality lemons to its customers. Limoneira is a global com- pany, founded in 1893 with SUSTAINABILITY, SAFETY IMPORTANT FOR LIMONEIRA

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