Oser Communications Group

Convenience Retailer Show Daily Day 2 NACS 2013

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C o n v e n i e n c e R e t a i l e r S h o w D a i l y 5 7 S u n d a y, O c t o b e r 1 3 , 2 0 1 3 and effective on-the-go solution has so far escaped convenience. Introducing Relief OTC, an innova- tive and convenient solution for today's demanding, "on-the-go" and "need it now" convenience store consumers. Relief OTC's non-chalky, pleasant- tasting liquid formula combines hyper- fast and enduring heartburn relief with the convenience of a portable and ready-to- consume 4-ounce bottle. Relief OTC is an FDA-compliant OTC remedy that com- bines proven ingredients in an enjoyable and great-tasting orange crème flavor. Tummy Company (Cont'd. from p. 1) Relief OTC is proudly debuting at the 2013 NACS Trade Show and is now available for purchase. Knowing nearly one in three of your shoppers are heart- burn sufferers, it only makes sense that you include Relief OTC in your 2014 set. I hope you take the time to find Relief OTC in the "Cool New Products" preview room. You can also visit us at booth 1519 for free samples and discuss how Relief OTC will add incremental sales to your set. For more information, visit booth 1519 at 2013 NACS Show, go online to www .ReliefOTC.com or call 888-959-6207. We're getting inquiries from larger chains that are finally realizing that a roller grill and a hot dog program will not fill their long-term food service needs. They increasingly want a food service program that will generate high volume and big profits for their stores that also increases store traffic and incremental sales. We've seen increases of 25 percent and more in incremental sales. CRSD: How has the KK concept devel- oped in the last year? NO: We've concentrated on broadening and diversifying our menu. This adds variety and encourages more weekly vis- its from the same customer. We've intro- duced a wing concept to the lunch and dinner programs and will be introducing our Almost Famous Chicken Sandwich in the coming months. Breakfast has emerged as the fastest growing daypart in the industry, second in volume only to lunch, thus prompting the introduction of our Sunrise Breakfast concept. The menu includes a variety of breakfast sand- wiches, blueberry and honey butter bis- cuits, empanadas, and more. Also, we're putting more emphasis on self-serve. Sides such as jambalaya, Krispy Krunchy (Cont'd. from p. 1) red beans and rice, mac and cheese, pizza, as well as desserts are going into a self-serve attachment to our hot food displays. CRSD: What role does graphics play in the success of Krispy Krunchy? NO: Our graphics are constantly chang- ing. New graphics keep the program fresh and exciting. We are by far the industry leader, offering a vast array of custom proprietary food photography. CRSD: What's new for Krispy Krunchy? NO: This year we are introducing Krispy's Jr. Grab n' Go program. This is a program that is designed for chains that want to do a quality grab and go food program with minimum labor. This is a freezer to fryer program that allows the chains to serve products with the original Krispy Krunchy recipe. Since the on-site preparation is minimal, so is the labor. And the good news for chains is that it is adaptable to their retail accounting sys- tems. This concept is designed to be 100 percent self-serve. For more information, call 318-483- 4343, email dan@krispykrunchy.com, visit www.krispykrunchy.com or stop by booth 5641. quality products and services, but also a pleasant shopping experience from a brand they value and trust. CRSD: What can companies do to help their consumers have a satisfying shop- ping experience once they are in the store? NA: There are many ways to engage shoppers from the moment they enter the store. Although every store is different, retail store design should optimize avail- able space, entice the customer with aes- thetically pleasing displays, direct the customer to the right products quickly and efficiently and reiterate the brand so that it is front and center in the con- sumer's mind. CRSD: What products does D&P offer that can help with branding and shopper experience? NA: With D&P's cost-efficient LED signs, you can help your customers instantly find what they need. All of our signs are available in various shapes, sizes, thicknesses, colors and configura- tions to suit any need and are completely customizable to match your store brand and identity. In addition to our illumiLED™ edge-lit LED signs, we also offer brilliant custom-lighted department signs, wall lettering, non-lit signage, on- shelf point-of-purchase (POP) displays, store directories, informational signs and seasonal and promotional signs. CRSD: Why do you think your company has been successful? NA: Over the last 25 years, we have pro- vided more than 10,000 retail sites with store fixture and lighting solutions, all of them customized to meet each particular location's needs. Our customers come back time after time, citing D&P's "great customer service and engineering staff" D&P Custom Lights (Cont'd. from p. 1) and "commitment to service" as the keys to D&P's ongoing success. CRSD: What would you say makes your company unique and different from the competition? NA: With our in-house design team, we can create interior signage that is unique to your business. We custom-design all our products for our customers' specific needs and work with our customers and their builders, architects and contractors every step of the way to create a "brand story" to engage and involve their con- sumers in the shopping experience. Our delivery times are second to none in the industry, and we pride our- selves on developing unique, affordable lighting and power fixture solutions for each one of our retail customers. Our tagline says it all: "Bright Ideas for Custom Power Solutions!" CRSD: Who are your customers? NA: We work with everyone from single store owners and independent retailers to large franchises and multi-national brands in the convenience store, grocery store, mass merchandise, discount, and specialty store categories. CRSD: How can our readers find out more about your company? NA: We invite you to visit our newly redesigned website, www.dandpcustom- lights.com, to find out more about all of our products, including our checkout lights, power poles, modular wiring sys- tems, aisle markers and wide variety of lit and unlit signage. With our new "Design-Your-Own" section on the web- site, our visitors can even try their hand at designing new checkout lights! For more information, visit www.dandp- customlights.com, call 615-350-7800, email sales@dandpcustomlights.com and visit booth 533 at NACS. the first to market Greek Yogurt Gelato. Combining all the goodness of Greek yogurt and the creaminess of gelato, Rickland Orchards adds a unique charac- teristic unlike other competitors in the set. It's the best of both worlds. CRSD: How does it satisfy consumer demand? JC: Made with all natural ingredients, Rickland Orchards Greek Yogurt Gelato satisfies on taste, texture and health. A creamy, dense gelato base infused with fruit purees, this high protein (9-11 grams) and low fat (3-3.5 grams) clocks in at 150 calories per serving with 5 grams of fiber! CRSD: What are consumers saying? JC: "Your Vanilla Raspberri and Blueberri Greek Yogurt Gelato are absolutely amazing. Please keep this product, and please keep adding more flavors. I have never had such refreshing, tasty and healthy frozen treat. Simply amazing, keep up the good work." – Rickland Orchards (Cont'd. from p. 1) Darrell, Roseville, Mich. CRSD: What flavors is it available in currently? Do you plan on expanding the line? JC: Current flavors are Vanilla Blueberri and Vanilla Raspberri, but the flavor combinations are endless. We are cur- rently developing some chocolate-based Greek Yogurt Gelato. CRSD: What do you see for the future of the Greek Yogurt and Frozen Greek cate- gories? JC: The phenomenon of Greek yogurt has spread across all consumer groups, and the brand plans to stay ahead of the curve by expanding into non-traditional ways in which to enjoy Greek yogurt. Stay tuned for more Greek yogurt inspired products from Rickland Orchards. For more information, visit booth 7446, go online to www.rickland orchards.com and stay up to date with Rickland Orchards on www.face book.com/ricklandorchards and on Twitter @greekonthego. Pak line of savory, on-the-go snacks that provide the satisfying crunchiness of chips and nut snacks without loading on the calories or guilt. Attention-getting and clutter- breaking new Munch Pak product dis- plays, certain to further propel sales of the convenient, colorful single-serving packages, are also making their debut in stores. Crunchies' freeze-dried vegetables and fruits are all natural with no added sugars or preservatives. Gluten-free, vegan and non-GMO, Crunchies' products provide an incomparable blend of taste and nutrition for consumers of all ages. Crunchies are made in the U.S. through a unique freeze-drying process in which individually frozen fruits or vegetables are placed in a refrigerated Crunchies (Cont'd. from p. 4) vacuum chamber that removes up to 97 percent of the moisture. This special process gives Crunchies their crunchy texture and allows them to retain a high percentage of the nutritious enzymes that are invariably lost through traditional heat drying. About Crunchies Food Company, LLC Founded in 2006, Crunchies Food Company, LLC has created a nationally distributed line of freeze-dried fruits and vegetables that are redefining healthy snacking for the 21st century. Free of additives, chemicals, preservatives or unhealthy ingredients, Crunchies are "Nature's Ultimate Snack Food." For more information, visit www.crunchiesfood.com or call 888-997- 1866. Stop by the Crunchies booth 8323 to try the newest veggie flavors.

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