Issue link: http://osercommunicationsgroup.uberflip.com/i/261544
R e s t a u r a n t D a i l y N e w s 1 1 7 S a t u r d a y, M a y 1 8 , 2 0 1 3 AB: Founded in July 2006 by Alfred "Jud" Schroeder, Schroeder America has transformed itself from a "one product company" to a vertically integrated, state-of-the-art manufacturing and engi- neering company, producing more than 15 unique products that continue to bring new technology and product improve- ments to the marketplace. Jud Schroeder and his brother George founded Lancer Corporation, one of the world leaders in beverage dispensing equipment. RDN: As a vertically integrated manu- facturer, what is Schroeder America's current product line? AB: We are focused more toward the concentrated or post-mix beverages with numerous dispensing platforms. The current product line includes bar guns, post-mix tea dispensers, three chiller platforms, ice cooled dis- pensers, tea brewers, visual bubblers, water dispensers and beer dispensers. RDN: What makes your manufacturing company unique? AB: Schroeder America is totally com- mitted to engineering and manufactur- ing a quality product, and competitive prices, with outstanding customer serv- ice. A dedicated research and develop- ment department is focused on contin- ues product improvements and next gen- eration dispensers. Vertically integrated manufacturing ensures quality control, on-time delivery and cost savings that are passed on to the customer. Customer service and satisfaction is the compa- ny's No. 1 priority. RDN: Who is Schroeder America's cus- tomer base? AB: While our doors have been open only a short few years, our market share is strong and growing. Schroeder America enjoys strong relationships with Schroeder America (Cont'd. from p. 1) major syrup suppliers worldwide. Additionally, we sell to and through dis- tributors servicing many of the top brands in the food and beverage industry. RDN: Schroeder America continues to sell from a platform of quality and relia- bility. Can you address this? AB: The ICON ® and MAGNUM are our bar gun beverage dispensers. The bar gun exceeds industry standards for reliability, serviceability, ratio control and is the pre- ferred bar gun for many companies worldwide. Schroeder America lives and breaths continuous product improvement in order to ensure that our products not only perform the best but also continue to evolve and improve to meet market demands. The post-mix tea dispenser introduced new technology and raised the bar for dispensing product through a simulated tea urn. RDN: You mentioned a new carbonator that will be unveiled at this year's expo. What makes your product unique and how will it penetrate the market? AB: Like all of our products, we are driv- en by drink quality and reliability. If you want to understand the secrets behind the new product, you will need to visit us at our booth 817 for a demonstration by one of our sales professionals. RDN: Why should the industry look to Schroeder America for their beverage dispensing solutions? AB: As stated above, we are driven by drink quality, reliability and serviceabili- ty. All of these things drive customer value and certainly beverage volume. This means dollars and cents to their bot- tom line. For more information visit www.schroed- eramerica.com, call 210-662-8200, email ab@schroederamerica.com—or stop by booth 817 at National Restaurant Association Tradeshow. SD: We specialize in time and tempera- ture, offering a wide variety of ther- mometers and timers. We're one of the fastest growing foodservice suppliers in our field, and our products are used in more than 15,000 foodservice locations worldwide, including large international coffee and restaurant chains. RDN: What would you say makes your company unique? SD: CDN stands out as a global category leader with the personal service and com- mitment of a business that has been fam- ily owned for almost three decades. We offer superior customer service, product innovation, quality and value. CDN was named "Best Overall Company" in its category by the prestigious Stevie Awards for Women in Business. RDN: What are some of the exciting products we'll see at the NRA Show? SD: We'll have several new items, including the bestselling NSF Certified ProAccurate ® Thin Tip Thermometer (DTT450), which is now offered in red, yellow, green and blue, aligning with HACCP's (Hazard Analysis Critical Control Point) present color coding sys- tem. This exclusive model also has advanced features including a 1.5 mm thin tip, easy field recalibration, and pre- cise temperature measurements in a wide temperature range from -40 degrees to 450 degrees F in just 6 to 8 seconds. We'll also present the NSF Certified ProAccurate Meat/Poultry Ovenproof Thermometer-GLOW (IRM200-GLOW), with a glow-in-the dark dial that makes it easy to see in the oven. It includes an extra-large 2-inch dial with a durable lab- oratory glass lens, a 5-inch stainless steel stem, easy recalibration feature, tempera- ture guide and target range indication. All of our NSF Certified thermome- ters are manufactured with BioCote ® , an antimicrobial agent containing silver, which is shown to inhibit growth of a CDN (Cont'd. from p. 1) broad spectrum of microbes, including bacteria, mold and fungi, on the ther- mometer's surface when used in conjunc- tion with good hygiene and cleaning practices. It's the only antimicrobial rec- ognized for its effectiveness by the HACCP. You can view all of our products at www.cdn-timeandtemp.com. RDN: What distinguishes your prod- uct(s) from the competition? SD: Innovation is the difference. We've designed and tooled many products that are exclusive to CDN, and we have many unique features. For example, our field recalibration feature sets us apart from competition. Digital thermometers with- out this have to be discarded after the thermometer loses accuracy, but CDN's recalibration feature adds value for a life- time of use. RDN: Compare the position of your products and their technology against the current market. SD: Our thermometers and timers are known for their quality construction, ease of use and precise and consistent measurement of time and temperature. We have the features that the foodser- vice industry demands, from added antimicrobial protection to easy field recalibration, thin tip temperature probes and temperature memory. For example, our NSF Certified ProAccurate ® line of highly accurate thermometers have 1.5 mm thin tips ideal for measuring the thinnest cuts of meat and fish, and also feature BioCote technology, which provides built-in antimicrobial protection. Our timers measure anything from several hours to a few seconds, with con- venience features such as long, loud alarms and the ability to track multiple cooking events simultaneously. For more information, contact CDN at 800- 338-5594, info@cdn-timeandtemp.com or visit www.cdn-timeandtemp.com―or just stop by NRA Show booth 7138. about your business—you're one of very few pest control product manufacturers at this year's NRA show. RD: Most people know Bayer as a healthcare company. Bayer, however, is also a global crop science company help- ing to improve the world's food supply, as well as a world leader in the develop- ment of pest management products. We're dedicated to advancing Science for a Better Life™. RDN: What products do you see as being hottest this year? RD: Cockroaches and flies are the two pests we hear about most from attendees, as they tend to be the most prevalent in the restaurant industry. Maxforce FC Magnum Roach Killer Bait Gel provides the fast and thorough control of cock- roaches and is now registered to kill exposed, adult stages of many pantry pest beetles in commercial, industrial and res- idential areas, including food/feed han- dling establishments. Maxforce fly baits, however, are among the most commonly used prod- ucts available for fly control in the foodservice industry. Maxforce Granular Fly Bait is a ready-to-use for- mulation for outdoor application by pest management professionals that controls flies before they get inside an establishment; it also works well when applied around outside dining areas. If your pest management professional is looking for a more versatile product than convention methods, our newer Maxforce Fly Spot Bait could be just the ticket. Spot bait is a concentrated powder that's mixed with water and sprayed on surfaces. This revolutionary house fly product is labeled for use indoors as well as outdoors. Both Maxforce Granular Fly Bait and Maxforce Fly Spot Bait kill house flies in about 60 seconds. RDN: Tell our readers about your trade show objectives. Bayer (Cont'd. from p. 1) RD: Restaurateurs understand how dev- astating cockroaches and other pests can be to their business. Maxforce is the No. 1 choice by pest management profession- als, and we exhibit to make sure atten- dees are aware of the latest technology for controlling pests. RDN: Who is your target end user? RD: While Bayer products are ultimately handled by pest management profession- als, it's important for all parties involved in the pest management process to be aware of the portfolio of options that Bayer offers. Studies show that cus- tomers who have a positive experience in an establishment will tell an average of three individuals about their experience. However, those who are unsatisfied or have had a negative experience will share it with 11 friends, family, co-workers and even strangers. Consumers are almost four times more likely to banter about spotting a cockroach than they are to rave about your cuisine. To help protect your establishment and your reputation from these unsightly pests, Bayer continuously works to develop the most innovative pest control products on the market. RDN: What distinguishes your products from the competition? RD: Bayer has a long history of develop- ing highly effective pest control prod- ucts. But when you do business with Bayer, you're also buying an added meas- ure of confidence and support. We're a familiar exhibitor for those that attend the NRA show on a regular basis, which demonstrates our ongoing commitment to the foodservice industry by making attendees aware of the pest control options available to them through their pest management professionals. We strive for the same level of commitment in all that we do at Bayer Environmental Science. Bayer, the Bayer Cross, Maxforce and Science for a Better Life are regis- tered trademarks of Bayer. For more information visit booth 4084.