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MARCH 2013 ■ SPECIAL SHOW ISSUE Kate Seymour Senior Associate Publisher Call TODAY to reserve your space. 520.721.1300 www.gourmentnews.com An interview with Amir Frydman, President, Ruger LLC. NH: Are you planning to introduce any new products? AF: Ruger is launching two product lines at Expo West. Tree Hugger All- Natural Bubble Gum–Quite Possibly the Best Bubble Gum for the World™ and Ruger All-Natural Gluten Free Wafers made with Teff Flour. Continued on Page 96 An interview with Anders Eisner, Co-Founder, ACTIVATE Drinks GN: Tell our readers about your company. What's your main line of business? AE: ACTIVATE is a revolutionary nutrient-enhanced water that pro- vides an innovative better-for-you beverage option. ACTIVATE is dedicated to offer- Continued on Page 96 GET ACTIVATED WITH NUTRIENT-ENHANCED WATER RUGER LAUNCHES TREE HUGGER GUM, GLUTEN-FREE WAFERS In today's beverage industry, one of the fastest growing seg- ments is the premium natural refrigerated ready-to-drink market sector. It Tastes RAAW® Juices has been positioned precisely in that high-margin growing market segment that keeps attracting more consumers on a daily basis. No other brand focuses exclusively on fruit and vegetable blends, making It Tastes RAAW juices unique within this sector, and a separate category of its own. Since 2009, Florida-based Raw Foods International, LLC has Continued on Page 96 IT TASTES RAAW JUICES GROWTH EXPLODES WITH UNIQUE PRODUCTS By Mike Wallrich, Cofounder ChemFree Solutions Naturally It's Clean is delivering a 25-ounce product for the same price as the previous 16-ounce version. This requires a UPC change, so all retailers need to be aware when chang- ing to the new size. Although a better price per ounce, it is the same Naturally It's Clean formulas that you have come to love. Naturally It's Clean is a leading line of household clean- ers with products based upon enzymes – nature's most Continued on Page 95 NATURALLY ITʼS CLEAN UPS ITS CUSTOMER OFFERINGS An interview with Tim Jones, Founder of Andrew and Everett, President – Perishable Products division of Panos Brands, LLC. NH: What is the history of Andrew & Everett? TJ: Andrew & Everett was founded with the simple idea of providing consumers with a "clean" Continued on Page 94 PANOS MANAGES ALL-NATURAL FOOD, BEVERAGE BRANDS By Julie Whitman Kline, CEO of the Whitman Group For more than 28 years, the mission of the Whitman family of companies has been to empower, support and educate the public on how to create a naturally healthy and vibrant lifestyle. We serve the natural health community offering events, education, publications, memberships and ac- credited programs both nationally and internationally. Our goal is to educate as many people as possible to be- Continued on Page 94 WHITMAN GROUP FOCUSES ON NATURAL HEALTH EDUCATION FOR THE PUBLIC