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www.kitchenwarenews.com n FEBRUARY 2014 n KITCHENWARE NEWS & HOUSEWARES REVIEW Housewares Veterans Launch Marketing Firm Specializing in Millennials and Baby Boomers Albing International Marketing and Marsha Everton LLC are now collaborating as The AIMsights Group TM. AIMsights is a marketing consulting firm dedicated to helping companies market and sell to Millennials and Baby Boomers, the largest and most influential demographic groups driving sales in housewares and other industries today. Through a comprehensive range of research, analysis, strategic planning services, and business tools, AIMsights helps Modern Trends (Cont. from Page 3) which offer more flexibility for furniture placement and room design. Shades of gray Color continues to be a driving force in shaping the mood of a home. While blues are shifting to lighter, brighter hues to create relaxation and serenity, it's really gray that's providing the broadest spectrum of opportunity. companies identify and profitably market to these two target groups. The underlying goal is to leverage data behind purchasing and shopping behaviors of Millennials and Baby Boomers to help businesses targeting these markets gain a competitive edge. The AIMsights Group principals are Robin Albing, a seasoned expert in Millennials, and Marsha Everton, an experienced veteran in the Baby Boomer segment. Their combined expertise and deep knowledge in these consumer sectors Gray tones continue to have a multi-dimensional affect as they range from cool shades to warmer, heather tones. Paint and highly textured woven wall coverings in light gray, illuminated with blue tones, are a growing trend. These shades create a calming effect on the senses and are complimentary with the increase use of purples and plums. Gray cabinets, wood flooring, and hard surfaces continue to grow in popularity, too. Mix and match Mixing reclaimed furniture and natural GENERAL NEWS 7 will be used to explore each generation and the cross-generational influences that exist between them. "This will be a high-synergy partnership as a result of the complementary expertise of Marsha and myself," said Albing. "For the first time in history, the younger generation has a stronger set of specific skills than the preceding generation, specifically when it comes to new technology and social media. This has disrupted the traditional role of Baby Boomers, and has created a groundswell of change for businesses who target these two segments. The AIMsights Group was created to aid businesses in navigating and profiting from this change." Everton, former President and CEO of The Pfaltzgraff Co., a leading dinnerware brand, added that AIMsights is uniquely suited to guide companies through this new landscape and to offer the means necessary for success. "Having worked directly with leading lifestyle brands and retailers, we have first-hand experience in the industry," Everton said. "We understand the nuances of the consumer markets they are trying to reach, and are dedicated to providing them with the tools they need to drive growth." The far-reaching impact of these new intergenerational dynamics will be explored in depth by AIMsights at the March 2014 International Home + Housewares Show. The company will share the findings of its recent research, "The M@B Factor, a new blueprint for capturing the business of Millennials and Boomers." The presentation will be held on Monday, March 17, at10:30 a.m. wood tones with high-gloss, bright white accent pieces offer a rustic, yet contemporary look and feel. The introduction of natural textiles, such as linens and cottons, keeps with the trend while creating a fresh, organic look to the room. "The contrast of whites mixed with rustic wood furniture creates an aesthetically pleasing affect," commented Jones. "An easy way to accomplish this is to pair a modern white sofa or slipcover with accent tables made from reclaimed barn wood, box cars or even driftwood." Squaring off the details Muted colors, wood furniture and organic textiles create a soft, vintage appeal, but Pulte Homes is also seeing a trend toward strong, angular details to add a modern flair. For example, countertop edges are now squared off and simple, while angular trims are replacing ornate crown moldings. Rectangular flooring and wall tiles of varying sizes are becoming more popular. Fireplaces, too, need to fit in with the modern surroundings. They're becoming more linear and less ornate to match the growing trend toward angularity.