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Convenience Retailer Show Daily 2013

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4 Saturday, October 12, 2013 KRISPY KRUNCHY CHICKEN: A HISTORY OF CONTINUED SUCCESS Krispy Krunchy is a Lafayette, La. based company that was started in the early 1990s by Neal Onebane. Onebane was an operator of 8 C-stores who was looking for a food service program that would set him apart from other C-stores in his area. "I went with a national chicken program designed for C-stores. They sold me the equipment, wished me luck, and left. I stood there thinking, 'Now what do I do?'" Onebane developed his own program that was heavy on food graphics and food quality. After growing in South Louisiana and Mississippi through word of mouth, KKC had the opportunity to see if its Cajun recipe would work outside of its core area. In 2005, a Midwest oil company called to say they had taken back a location in Kansas City that had a vacant kitchen and needed a good food service program. Thinking this might be the perfect test, Onebane agreed and went about seeing if he could grow the business in the Kansas/Missouri area. After 15 C-store locations in the Kansas/Missouri area became Krispy Krunchy operators, it was obvious that the concept would work almost every- EL MONTEREY: THE NATION'S FAVORITE MEXICAN FOOD BRAND If you're looking for hot-to-go, hot case or microwave options, look no further than El Monterey® – America's No. 1 brand of frozen Mexican food. El Monterey is manufactured by America's Hispanic-owned frozen Mexican food company, Ruiz Food Products, Inc. This signature brand offers a variety of solutions that are delicious, convenient and nutritious meals straight from the microwave or pre-heated and held hot-to-go. "We know today's C-store consumer is looking for more than just food that is hot-to-go," said Rachel Cullen, President and CEO, Ruiz Food Products, Inc. "They are also looking for food that offers value and great taste – the focus of the solutions we offer for the hot case, microwave/hot-to-go or roller grill." El Monterey 8-ounce Butcher Wrapped Burritos available in popular A.M. and all-day flavors (Egg, Sausage, Potato and Cheese; Chicken and Cheese) are now available in a new dual ovenable, self-venting film idea for warming units. El Monterey XXL Burritos are per- Convenience Retailer Show Daily where and Onebane decided to expand. In July 2006, he brought on Dan Shapiro and gave him the mission to expand the Krispy Krunchy concept. Krispy Krunchy is now in almost 1,400 locations in 31 states. "The Krispy Krunchy Chicken concept is successful because it relies on three basic tenets: the quality of the food product, the visual marketing, and training," Shapiro said. "The quality is second to none. Our chicken is a fresh bird, marinated by Tyson with our own mild, Continued on Page 57 fect when real hunger kicks in. Individually packaged, the 10-ounce XXL is available in a variety of flavors to include: Beef and Bean; Spicy Red Hot Beef and Bean; Green Chili Beef and Bean; and Red Chili Beef and Bean. "It started with the vision of Fred Ruiz and his father, Louis," said Cullen. "Their words, 'A legacy of making great food and a passion for making a difference!' are words we embrace still today. Their commitment to quality, value and convenience are as important today as they were in the beginning nearly 50 years ago." For more information, visit booth 6121 at the 2013 NACS Show or go online to www.ruizfoodservice.com. AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACS Lee M. Oser CEO and Editor-in-Chief Lyle Sapp Senior Associate Publisher Director of Sales Kim Forrester Jeff Rosano Associate Publishers Lorrie Baumann Editorial Director Hayden Neeley Senior Associate Editor Jeanie Catron Associate Editor Hannah Hollins Assistant Editor Yasmine Brown Keaton Kohl Graphic Designers Ruth Haltiwanger Margarite Marquez Customer Service Managers Ryan Harter Lynn Hilton Chuck Kenney David Lopez Paul Harris Account Managers Enrico Cecchi European Sales Convenience Retailer Show Daily is published by Oser Communications Group ©2013. All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.oser.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy.

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