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Hospitality & Design Show Daily NeoCon June 10 2013

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Monday, June 10, 2013 Hospitality & Design Show Daily SUSTAINABILITY: A MOHAWK GROUP CORE VALUE By Rochelle Routman, LEED AP O+M, Director of Sustainability NeoCon is the place to see new and exciting products and meet new people. It is also a great time to learn what the manufacturers stand for and are doing with respect to the most significant movement of our time: sustainability. Mohawk's sustainable product focus areas include product transparency, healthy products and innovation. Transparency and confidence in knowing that products you purchase from us are safe is one of our objectives too. We support the goals of the United States Green Building Council (USGBC), the International Living Future Institute, the Healthy Building Network, and other forward-thinking organizations that are making the building industry better for all of us. Environmental Product Declarations (EPDs), which include all of the product ingredients as well as environmental impacts over the life cycle of the product, are now available for our most popular styles. EPDs are certified to an international standard and provide information in a transparent, consistent format. In terms of innovation, Mohawk has the most diverse options available to customers that have sustainability preferences, including our non-PVC high performance backing system and the first bio-based commercial carpet fiber on the market. Mohawk Group has an exciting collection of both modular and broadloom carpet made partially from rapidly renewable and biobased fiber called LIGHT CORPORATION REVEALS NEW LED DESKTOP PRODUCT The new, dimmable, 7-watt product named Revo LED Personal Task Light, features full articulation, an equally-diffused pool of light and several energysaving mechanics. At this year's NeoCon, Light Corporation is revealing the Revo LED Personal Task Light, bringing to market an ergonomic and compact double-arm design to put a dimmable 95 desktop footcandle light output exactly where the user wants it. The Revo LED has a 7 total system wattage and features energy saving mechanics such as an optional occupancy sensor, a capacitive touch-andhold continuous dimmer, and a 10-hour automatic turn-off feature. "We are excited to be launching Revo at NeoCon this year," Bradley Davis, President of Light Corporation explained. "While LED technology has been available for many years now, the CHALLENGES OF SERVICE PROVIDERS, ORCHESTRATING THE VISUAL EXPERIENCE By D. Christopher Howe, Principal Design Strategist, designiterative At designiterative, we understand that service retailers have fundamentally different challenges than product retailers, who are able to put tangible products on display for customers to evaluate for purchase. Service retailers are not as fortunate and must rely on communicating their services in other visual ways. For service retailers, the experience becomes the product, and that is why leveraging the physical environment to deliver a unique differentiating visual experience is so important. There are several steps we take at designiterative to orchestrate a visual experience, whether it is for a single location or implementation across a network. Having a strategic approach to guide decision making is essential. We immerse ourselves in the brand and best practice to develop an experience map that articulates clear and concise goals for each zone of an architectural environment. This map also optimizes messaging based on sight lines, projecting customer flow and when they might be most recep- MÓZ DESIGNS' GRAPHIX METAL COLLECTION INSPIRED BY TIMELESS TEXTILE DESIGNS Móz Designs, an innovator in decorative metal products, is announcing the release of the Graphix Metal Collection. Graphix combines Móz metal surfaces with a new line of graphic patterns, inspired by timeless textile designs, to create a multi-layered product that can be used for panels, column covers, fixtures and signage. Graphix is designed for installation in corporate and commercial centers, hospitality venues, retail sites and healthcare facilities. A new Graphix Collection LookBook, featuring the entire series with installation ideas, can be viewed and downloaded from the Móz website at www.mozdesigns.com/spec_library/Moz GraphixLookbook.pdf. SmartStrand Contract®. This fiber, the result of a partnership with DuPont, is made from fiber called Sorona® that is proof of our commitment to create innovative solutions that help reduce dependence on fossil fuels and reduce greenhouse gas emissions. This miracle fiber contains 37 percent annual plant-based ingredients and releases about 60 percent fewer greenhouse gas emissions over its life cycle. The renewable sourced materials, like corn, replace petroleum based materials. The result is a state-of-the-art product that has inherent stain resistance and is exceptionally durable. Another platform in our stable of remarkable fibers is Duracolor® nylon, which is guaranteed to resist common stains for the life of the product. Duracolor products are also warranted for colorfastness, wetfastness, and lightfastness. Easy to maintain with no harsh chemicals and one of the longest lasting carpet fibers available, Duracolor can be your choice for the life of your building project. performance, reliability, cost, and designs have all improved dramatically. The application for the office furniture industry is now a perfect fit, and we are thrilled to be at the forefront." The Revo's full double-arm articulation, reach, and swivel allow the necessary 95 footcandles for desktop comfort to be available to the user at all times. While always providing a healthy amount of workspace light, the 7-watt system uses little power when on full output, with energy-saving mechanics such as an occupancy sensor that shuts the fixture off after 30 minutes of no detection and an automatic turn off feature that shuts the tive to potential communications. Visual elements are categorized as architectural enhancements, primary brand features or retail communications. Architectural features must be well coordinated with primary brand features to ensure that they work in concert and support each other. Primary brand features are deployed to convey the most critical aspects of your brand and positioning. This typically includes more long-term trade dress and is implemented as illuminated features, large format graphics, digital features or simple recognizable textural treatments. Retail communication components are layered in to address additional promotional, campaign, wayfinding, signage and policy needs. We practice the emerging discipline of EGD (environmental graphic design) as a way to bridge the gaps between the Among the new Graphix patterns are: Marrakesh, Serpentine, Loom, Morocco, Cosmos, Tabby and Flare. All patterns are highlighted with a subtle, textural grain. Luminous colors in a range of tones are available for an array of environments, from subtle and sophisticated to vibrant and trendy interiors. Graphix panels are available in 48inch by 96-inch and 48-inch by 120inch aluminum or corrugated aluminum sheets with thicknesses that range from .040 inches to .125 inches. Patterns can be installed vertically or horizontally. All Graphix patterns can 11 When you decide it's time for new carpet, you can depend on Mohawk for the most customer-friendly carpet recycling program available. We'll handle all logistics and take all types of carpet, including that of our competitors. Carpet that we collect is recycled through our national network of carpet recycling partners, fueling the carpet recycling industry across the country. Caring about sustainability is simply a human concern. We share responsibility to unite on the issue and strive for progress. Sustainability is a core value for Mohawk, and we have always enjoyed a loyal following because of our deep and unwavering commitment. We invite you to visit the Mohawk Group Showroom at 377 Merchandise Mart to join our Sustainability Circle. To learn more about these and other new products from the Mohawk Group, please visit showroom 3-77 at Neocon 2013 or go online to www.themohawkgroup.com. fixture off after 10 hours of continued use to ensure the product will never use unnecessary or unwanted energy. Light Corporation, a world-class specialty lighting designer and manufacturer, is a progressive, customer-focused company providing cost-effective modernization of office and industrial lighting and wireless control systems that improve productivity, health and energy-efficiency. To learn more about Light Corporation and its products, visit booth 7-8062, go online to www.lightcorp.com, email customerservice@lightcorp.com or call 800-526-5658 for more information. space planning of an architect and standards of a brand agency to translate a brand into a the physical environment. Working in colorized architectural overview elevations, we ensure that components work in concert and do not create visual noise. Three-dimensional studies or sketches are also developed as needed to ensure continuity of more complex solutions. A fully optimized visual environment will help achieve primary business objectives. Customer acquisition, building brand loyalty, increasing share of wallet, cross-selling and channel migration can all be supported through a wellorchestrated visual experience. To learn more, visit www.designiterative.com, call 1-800-577-9070, email info@designiterative.com or visit booth 7-2094 NeoCon. also be specified on Móz ETA (easy to assemble) products, which include column covers, room dividers, art panels, table tops, and terrace and keyway wall systems. Móz metal panels are fabricated from recycled aluminum and contribute to LEED 2.0 MR Credit 4, recycled content. All Móz products are designed and manufactured at the company facility in Oakland, Calif. For more information or product samples, call 510-632-0853 or visit www.MozDesigns.com. Be sure to visit booth 7-2089 at NeoCon 2013.

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