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Sunday, August 11, 2013 Chain Drugstore Daily THE FUTURE LOOKS BRIGHT FOR CAMBER PHARMACEUTICALS Camber Pharmaceuticals is a wholly owned subsidiary of Hetero Drugs based in Hyderabad, India. Hetero Drugs is a pharmaceutical, research and development company that has emphasis on API production and the manufacturing of finished dosage forms. Hetero currently manufactures and markets more than 200 products and has a robust pipeline. Camber's associate company, Invagen Pharmaceuticals, Inc.—located in Hauppauge, N.Y.—focuses on a wide range of therapeutic areas, including cardiovascular, anti-infective, CNS, antiinflammatory, anti-diabetic and antidepressants. This combination of profi- ciencies gives Camber the unique ability to control every aspect of the manufacturing process, from API to finished dosage. With an impressive list of additional products scheduled for this year, Camber is poised to become one of the largest generic pharmaceutical suppliers in the United States. Camber's state-of-the-art facilities and features include four FDAapproved sites for API, three FDAapproved sites for finished goods, more than 100 DMFs filed, and facilities and joint ventures in India, the United States, South America, Europe, the Middle East, Africa, Asia and Australia. ABBOTT MEDICAL OPTICS: ADVANCING THE SCIENCE OF VISION With aging populations worldwide, vision care is a growing area of patient need. Abbott is a leader in vision care with a long history of innovation and market-leading vision correction technologies. Abbott's products and services address a wide range of vision disorders and meet the needs of patients who seek greater freedom from the limitations of eyeglasses. Abbott offers the widest range of proven refractive technologies for patients with myopia (nearsightedness), hyperopia (farsightedness),astigmatism (condition that causes blurred vision), presbyopia (diminished ability to focus on near objects) cataract, spherical aberration (difficulty focusing) and corneal health. Abbott's proven programs and systems help eye care professionals address vision care challenges and master refractive technologies. Globally, Abbott is No. 1 in LASIK and No. 2 in cataract (where it is growing its position with the Tecnis platform) and No. 3 in eye care solutions. Abbot's Vision Care pipeline is balanced across each segment, with a number of products launching over the next five years. The global demand for vision care is on the rise, as the baby boomer population ages and vision care becomes more affordable STRATEGIC MERCHANDISING CONVERTS SHOPPERS INTO BUYERS Shoppers are making more quick trips to their local drug stores, and they're spending less. Studies show that one in three drug store shoppers don't purchase additional items due to time constraints; however, secondary displays in the right locations can drive incremental purchases. Research shows that chocolate can increase the basket size up to 25 percent. To capture shoppers' attention when they enter a drug store, Mars Chocolate North America has developed the Basket Innovacyn (Cont'd. from p. 1) revolutionizes healthcare with products that are effective, cause no harm to the skin, and are environmentally friendly. Innovacyn Inc. is proud to support American businesses and all Innovacyn Inc. products are made and manufactured in the U.S.A. The Human Health division of Innovacyn, Inc. features Puracyn OTC products: Puracyn Wound and Skin Care and Puracyn Wound And Skin Hydrogel and the newest addition to the human health line: Puracyn Daily Wound and Foot Wash. All Puracyn OTC products comply with FDA regulation for medical devices. Articyn is the newest product offer- Entry Rack. This innovative, free-standing display holds three shelves of candy above a stack of shopping baskets. The same rack can be placed along the path to purchase, or at the pharmacy, to drive additional sales. The acronym MAJIC describes the path to purchase that Mars has identified: mission, arrival, journey, impulsivity and choices. Regarding the most visited areas of the store, a recent industry study shows that consumers frequent the pharmacy, ing from The Human Health division. The inaugural product, Articyn Body Art and Tattoo Cleanser & Aftercare, is FDA-cleared for the OTC management of skin abrasions. Vetericyn is Innovacyn's flagship animal health brand. Vetericyn is safe for all animals and is marketed in the equine industry, pet industry, livestock industry, and professional (veterinary) industry. Vetericyn products are currently represented in over 20,000 retail locations in over 20 countries worldwide. Vetericyn is offered in both an overthe-counter formula and a veterinary formula (VF). Vetericyn offers over 25 different skus for Wound & Skin Care, Ear Care, and Eye Care in the OTC and VF range. VF products are approximately 47 Camber is also pleased to announce it has received VAWD® (Verified-Accredited Wholesale Distributors) accreditation from the NABP® (National Board of Pharmacy). Kon Ostaficiuk, of Camber President Pharmaceuticals, sees the VAWD accreditation as a fundamental step in the evolution and growth of Camber as a leading generics supplier. Camber's new state-of-the-art distribution facility allows us to respond to the needs of our customers with increased efficiencies and accuracies," Ostaficiuk said. "The VAWD accreditation from the NABP gives our customers the added assurance that we are complying with all of the best practices in the industry. We are committed to providing the highest level of quality and service available as we continue to grow our business and expand our product line." Located in N.J., Camber Piscataway, Pharmaceuticals is a fully integrated international pharmaceutical company that maintains quality and integrity in all its products, from API manufacturing to finished dosage. Key Products Tecnis IOL: Monofocal, IOL designed to correct spherical aberration to zero. For more information, visit booth 2849 or go online to www.abbott medicaloptics.com. snacks/grocery aisle and health/beauty aisle. End caps and displays in these locations offer incremental exposure for confectionery, in addition to placements around the store perimeter and at the front end. Additional hot spots include the photo and cooler vault areas. The study also notes that nearly twothirds of pharmacy shoppers wait in-store for their prescriptions, and 47 percent roam the store while they are waiting for their prescription to be filled. This is an ideal opportunity to grab their attention with promotional displays. The sweeping Better with M Campaign will integrate across all initiatives including: NASCAR – Race Day is Better with M, a partnership with Habitat for Humanity – America is Better with M, special promotions and seasonal. Seasonal candy represents 50 percent of confections sales for the drug channel, so retailers can capitalize on this by placing secondary seasonal displays in strategic locations. Popular seasonal items include singles in holiday shapes, such as new Snickers® brand Peanut Butter Pumpkins for Halloween and Twix® brand Santa's for Christmas. Since more than 70 percent of confectionery brand decisions are made inside the drug store, secondary displays will ultimately convert shoppers into purchasers. in less-developed countries. Geographically, 65 percent of Abbott's Vision Care sales are generated outside the United States, with further expansion underway in emerging markets such as China and India. Abbott's vision care business employs more than 3,700 people worldwide and has a presence in more than 60 countries. For those who struggle with debilitating cataracts, Abbott offers lens removal systems, viscoelastics and intraocular lenses (IOLs) that deliver improved functional vision by reducing image blur caused by refractive error, and multifocal IOLs that significantly reduce or eliminate the need for eyeglasses. double the strength of active ingredients compared to the Vetericyn OTC products. Innovacyn's production facility is ISO 9001/13485 certified and carries the gold standard in quality management and regulatory compliance. Innovacyn Inc. is committed to providing the highest quality manufactured products possible. Recently, Innovacyn expanded its production capacities to prepare itself for growth. As Innovacyn, Inc. moves forward in both human health and animal health, the company continues to challenge boundaries and inspire and motivate progressive strategies for engaging current and new clients. The marketing department has been increasing Innovacyn's online presence to embrace social media and interactive, innovative web pages for For more information about Camber Pharmaceuticals, visit booth 4011 at the NACDS Total Store Expo, visit www.camberpharma.com or call 732529-0430. Tecnis Multifocal IOL: Provides near, intermediate and distance vision, reducing the need for eyeglasses. ReZoom Multifocal IOL: Uses optical zones to provide near, intermediate and distance vision, reducing the need for eyeglasses. WhiteStar Signature Phacoemulsification System: Ultrasonic device that emulsifies (breaks up) and extracts a cataractous lens using less heat and turbulence and fusion fluidics to optimize outcomes. Healon Viscoelastics: Gel-like substances that provide a range of viscosity (thickness) to satisfy different surgical needs. For more www.mars.com. information, visit all brands. The Innovacyn family is touched by customers who share stories about using Innovacyn products on their beloved animals and family members. Innovacyn is always inspired and happy to hear and see great results and encourage and embrace sharing of its customer experience stories and testimonials. Readers are encouraged submit any personal testimonials with Innovacyn, Inc. products to testimonials@ innovacyn.com for an opportunity to receive a complimentary bottle of Puracyn, Articyn and Vetericyn as a 'thank-you' gift from Innovacyn, Inc. For more information, visit booth 4766 or go online to ww.innovacyn.com.