Issue link: http://osercommunicationsgroup.uberflip.com/i/247183
28 Sunday, August 11, 2013 NEWELL RUBBERMAID BOOSTING SEASONAL MERCHANDISING EVENTS By Joe Cavaliere, Chief Customer Officer, Newell Rubbermaid At Newell Rubbermaid, we want to be the partner of choice for growth. One of the ways we will deliver on this goal is by investing in more marketing and merchandising opportunities with our customers throughout the year. As the new Head of Customer Development at Newell Rubbermaid, one of the first questions I asked is, why we don't do more to take advantage of the seasonal events where consumers naturally rely on our products? We have great brands that are essential to getting more out of life: Rubbermaid®, Sharpie®, Paper Mate®, Goody®, Graco® and Dymo®, among others. We have a mutual opportunity with our customers to drive traffic and provide solutions to con- sumers at key times of year. For example, we're in the heart of spring cleaning season, when people clean and get organized. Rubbermaid can help with projects big and small. Our new Reveal Power Scrubber makes cleaning easier, and our Easy Find Lids food storage line can quickly organize a cabinet. For larger projects, like closets and garages, the Rubbermaid HomeFree series closet system and FastTrack garage organization system can be easily customized to fit any family's organization needs. This summer, as millions of people flock to the beach, entertain guests at home or plan picnics in the park, Rubbermaid should be a destination brand with our wide variety of food and beverage containers. You can bet that we will be offering new opportunities to NEW KL100 FROM KIRBY LESTER: LESS WORK FOR YOU, SAFER FOR YOUR PATIENTS Protect everyone at your pharmacies – your staff and your customers – with Kirby Lester's new KL100 midsized dispensing robot. It's the only 100medication robot that combines the highest level of medication safety with the simplest operation. With the exclusive FillSafe technology aboard, the KL100 sets a new standard for secure, automated dispensing. FillSafe prevents any unapproved cassette replenishment, virtually eliminating any room for error. The FillSafe system is only available on Kirby Lester's new midsized KL100 and compact KL60 robots. But it's not only dispensing safety that is elevated with the KL100. Efficiency and speed will dramatically increase with this new technology. Fifty percent or more of a pharmacy's total daily orders can be easily handled by the KL100. Just 59 inches deep, the KL100 is by far the smallest 100-cell robot and easily fits into an existing floor plan without the need for costly renovation. The KL100 never compromises speed and efficiency, even with the most advanced security software; prescriptions are automatically dispensed in about 30 seconds. And staff acceptance? The KL100 is a pharmacy technician's new best friend. With the system automating more than half of a pharmacy's total orders, technicians just need to retrieve filled, labeled orders. In fact, the KL100 is the only robot that does all TAGI PHARMA PROVIDES EXCELLENT SERVICE, QUALITY TAGI Pharma, Inc., a specialty pharmaceutical company focused on the retail segment, was launched in April 2011 with the introduction of four generic products. TAGI Pharma is a wholly owned subsidiary of Precision Dose, Inc., which has serviced the hospital and long-term care markets with its unique line of unit dose products since 2003. TAGI Pharma is uniquely positioned in the marketplace by leveraging the Precision Dose relationships already established with hospital and long-term care customers, thereby driving demand for its products in both the retail and institutional market segments. Today, TAGI Pharma's product portfolio includes nine products. One of the newest additions is Codeine Sulfate Oral Solution CII, 30 mg/5mL in a 500-mL bottle. It is the only FDAapproved codeine oral liquid product that does not include acetaminophen as an ingredient of the product. Codeine Sulfate is an opioid analgesic indicated for the management of mild to moderately severe pain where the use of an opioid analgesic is appropriate (a copy of the full package insert is available for review at TAGI's website, www.tagipharma.com). TAGI Pharma expects to launch additional products before the end of 2013, and are providing for a robust product pipeline utilizing product licensing and acquisition initiatives, as well as products in various stages of development. Key to TAGI Pharma's success has been its customer orientation, providing program solutions specific to a customer's needs with quality, and competitively priced U.S.-made products. At the core of its strategy is control of all sales and marketing activities, product selection, business devel- Chain Drugstore Daily partner with us for this key time of year. When summer ends, gearing up for the new school year becomes a priority. Back to school is no longer just for school supplies. Along with providing our staple writing brands – Sharpie, Paper Mate and Expo – moms are also thinking about packing more nutritional lunches for their little scholars. Why not use our new Rubbermaid LunchBlox modular containers, which snap together in multiple configurations to efficiently use the space in a lunch box or bag? Meanwhile, our Goody hair accessories get daughters out the door with new styles that inspire confidence. Resolution settings at the start of a new year are also a great new opportunity for merchandising. Our Goody and Rubbermaid brands have partnered by providing options to help consumers get healthy – featuring tips like using the right hair elastic for exercise, providing practical water bottles to take to the gym, and offering practical food storage solutions to help with portion control. the work without creating more work for your staff. The KL100 is proof-positive that your pharmacies don't need an oversized, overpriced robot to manage the majority of daily prescriptions quickly, safely and accurately. "The KL100 is positioned perfectly for pharmacy chains looking to automate for the first time or to replace large, cumbersome and older technologies. All the safety, efficiency and affordability of our innovative KL60 robot now has the expanded capacity of 100 drugs in the KL100," said Garry Zage, R.Ph, President and CEO of Kirby Lester. The KL100 is the seventh new product launch in six years for the 41year-old company. With the KL100 joining the company's highly successful KL60 compact robot, Kirby Lester provides "right-sized" robotic dispens- opment, and regulatory activities while outsourcing manufacturing and product development through partnerships with quality-oriented contract manufacturers and product development companies. Product selection reflects higher barriers to entry and limited competition, including controlled substances and sustainedrelease products, as well as products where there are opportunities in both the retail and non-retail sectors. TAGI Pharma's Management Team is experienced in all generic market segments, and has extensive retail relationships and product launch experience. Visit booth 4917 to discuss shelf stocking programs and recent launches with Kenny Harrington (VP of Sales & Marketing) and Chris Hoffman (National Accounts Manager). Finally, TAGI Pharma has established relationships with a network of U.S. contract manufacturers who have excellent track records with the FDA Even the Super Bowl has new possibilities. With all the food being served up, practical consumers are storing leftovers after the party is over. This huge entertaining event is close behind the Thanksgiving and Christmas holidays for food storage needs. These are the kinds of ideas we want to talk with our customers about. As consumers make changes in their lives, they invest in the products that deliver great performance, design and innovation – spending more to get more. We've set the stage to drive more of these types of promotions by streamlining our organization to unlock new fuel for marketing and merchandising. Our new "Growth Game Plan" gives us more resources to invest with you. We're also going to bring to the table more marketing insights and category intelligence that will create more total value. I'm confident this will make us the partner of choice. For more information, visit booth 5260, or go online to www.newellrubbermaid.com. ing for pharmacies handling 150 up to 1,000plus scripts per day, plus central fill. Kirby Lester alone offers your pharmacies a full line of pharmacy automation options–from simple counting devices, to scan-verification software, to hassle-free robotics. Kirby Lester has figured out what chain pharmacies today really need: Provide plenty of options to bring in the right level of automation for each individual location, build a lasting partnership with our customer, keep everything affordable, and keep the technology simple. Kirby Lester's full line of automation solutions is on display this week at exhibit 4728. For more information, visit booth 4728, go online to www.kirbylester.com, call 800-641-3961 or email sales@ kirbylester.com. on cGMP compliance. The product format capabilities of these manufacturers encompass tablets, capsules, liquids, and creams and ointments, as well as Schedule II to V drugs. TAGI Pharma works with its suppliers as strategic partners in our product development program to ensure that our products can meet the ruggedness of a production environment within specified quality parameters. Since its contract manufacturers are U.S.-based, TAGI Pharma's supply chain is much shorter and more reliable than competitors sourcing their products from non-U.S. manufacturing sites, thereby ensuring excellent service levels for customers from its Midwest distribution center. For more information, visit booth 4917, go online to www.tagipharma.com, call 855-225-8244 or email marketing@tagipharma.com.