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26 Sunday, August 11, 2013 ZYDUS PHARMACEUTICALS: POISED FOR THE FUTURE Zydus Pharmaceuticals (USA) Inc., located in Pennington, N.J., is looking forward to its future in the United States pharmaceutical market. Since its first commercial launch in August 2005, it has grown steadily over the past seven years and now offers more than 260 SKUs to the U.S. market. For the seventh straight year, IMS Health has recognized Zydus as one of the fastest growing pharmaceutical companies by total prescriptions dispensed. IMS Health also listed Zydus in the top ten (ranked number ten) U.S. Generic Companies based on total prescriptions dispensed. This is an exciting time for Zydus as the company continues to expand its portfolio to offer new dosage forms and enter different franchises within the U.S. pharmaceutical market. With the purchase of Nesher Pharmaceuticals in St. Louis, Mo., Zydus has a footprint in the U.S. which has allowed the company to enter the controlled substances sector. Zydus has also launched its first injectable product this past year (Ranitidine HCl injection). In the near future, Zydus hopes to introduce nasal sprays for the first time in the US. Zydus is also aggressively pursuing other franchises, such as dermatologic and oncology products, as well as metered dose inhalers. The company has worked extremely hard to put together a rich product pipeline for the future. Zydus Pharmaceuticals' parent company, Zydus Cadila, is India's fifth largest pharmaceutical company and has REXAM HEALTHCARE'S 1-CLIC IS PREFERRED BY CONSUMERS Consumers are continually looking for ways to make their daily lives easier and simpler—including those patients with chronic arthritis pain. The Arthritis Foundation estimates that 50 million Americans of every age suffer from some form of arthritis. In fact, arthritis is the nation's leading cause of disability. The Ease of Use Program, developed by the Arthritis Foundation, recognizes products proven to make life easier for people with arthritis and other physical limitations. Rexam Healthcare is pleased to manufacture the 1-Clic® package which is the only prescription package on the market to receive a commendation from the Arthritis Foundation for Ease of Use. The 1-Clic package features a tabbed closure that requires minimal pressure and a slight turn AUTHORIZED GENERICS: A WINNING OPTION FROM PRASCO LABS In today's ever-changing healthcare environment, generics continue to dominate the U.S. prescription marketplace exceeding 80 percent of all prescriptions filled. Reports related to generic/brand drug equivalency have become increasingly common. Mainstream media outlets such as Time, Fortune, and The Dr. Oz Show have highlighted these equiva- lency issues and encourage consumers to become educated about their drug therapy choices, recommending Authorized Generics as the best option. As a result, consumers are empowering themselves, becoming informed, and considering their prescription drug decisions more seriously than ever before. Consumers prefer a prescription HYD FOR MEN: YOUR SOURCE FOR MEN'S GROOMING PRODUCTS An interview with Adam Berk, CEO, HYD For Men. CDD: Men's grooming is a rapidly growing category. Why do you think this is? AB: The men's grooming category has grown so much in the last few years because retailers are beginning to understand that men care just as much as women about their image. Men understand the value of personal hygiene and skincare, and retailers are becoming responsive to consumer demands. Men face the same problems as women; everything from dry skin, to wrinkles, to shaving, to hair color. So why not carry products for them, as well? HYD For Men is developing a full product line for all male cosmetic needs, and it shouldn't be long before stores have them on shelves. CDD: Do you see this momentum keeping up over the next few years? AB: Oh, absolutely. If anything, it's going to grow at an even faster rate. Not only because there is a greater demand for it among male consumers, but with so many different products being developed every day, the competition is going to yield some unbelievable product lines for very affordable prices. We are looking forward to being at the forefront of the trend. HYD For Men is not simply following trends; it's actually setting them. We take pride in creating new products to address unique needs among men in our changing social landscape. Chain Drugstore Daily experienced tremendous growth over the past several years. It is a global pharmaceutical company with business opera tions in more than 50 countries, including the United States, Europe, Japan, Spain, Brazil, and Mexico. With more than 14,000 employees across 26 countries, India's largest finished dosage plant under one roof, two FDAapproved API sites, and the ability to manufacture a wide variety of dosage forms, Zydus Cadila is more than ready to support the rapidly growing U.S. pharmaceutical market. With the FDA approval of its Baddi plant and its newest manufacturing plant completed, Zydus will soon have a pill and capsule capacity exceeding 20 billion annually. With the strength and worldwide reputation of Zydus Cadila supporting the U.S. division, Zydus Pharmaceuticals is looking forward to continuing its growth in the U.S. marketplace. As the company focuses its efforts on more challenging and rewarding opportunities, including several first-to-file and 505B2 opportunities, it looks forward to great success as the company expands. To date, Zydus has filed 112 drug master files (DMFs), received 74 Abbreviated New Drug Application (ANDA) final and tentative approvals, and has 84 ANDAs pending approval with the FDA. Look for some exciting announcements from Zydus over the next 12 months, as it is truly "poised for the future." Visit Zydus Pharmaceuticals (USA) Inc. at booth 2808 or learn more about the company through its website at www.zydususa.com. for opening, a feature also appreciated by the senior population, while continuing to exceed Consumer Products Safety Commission (CPSC) guidelines for child resistant packaging. To support Rexam's motto "We Put Patients First," and with ease of use in mind, the 1-Clic package was tested in an independent study. Study results revealed that 1-Clic was selected 2 to 1 as the preferred package for dispensed medications and showed 1-Clic as the easiest to open prescription package compared to other products tested. For a complete copy of the independent study, please contact Rexam by email at prescription@rexam.com or by phone at 800-321-3391. To learn more about the Arthritis Foundation's Ease of Use Program, visit www.arthritis.org/ resources/ease-of-use-new. product that is identical to the brand in every way—the identical look, shape, texture, quality, smell, taste, mouth feel, and strength. Authorized generics are the only option available in the marketplace today that offers the identical brand experience. Everything about a Prasco authorized generic is 100 percent identical to the brand drug—including both active and inactive ingredients. With more than 35 brand partners and over 50 authorized generic launches, Prasco has launched more authorized generics than any other company. Prasco's 99.8 percent service level is a promise it makes ensuring you have the consistent and reliable supply of brand quality products your business requires and your patients are asking for. Simply put, the Prasco authorized generic is the brand. When the consumer marketplace can choose an identical option with brand-quality experiences at generic prices, everyone wins. CDD: In your opinion, how are chain drug retailers handling the men's grooming market? For example, are they devoting enough space? Carrying the right mix of SKUs? AB: They are still reflective of the days of the past, and simply don't devote enough store space. This isolates an entire gender, which isn't good for business. Right now, many men have to shop for cosmetic products among feminine goods because there are no other retail options. But I think the real problem is that stores aren't carrying a broad enough spectrum of products, and this is forcing smart consumers to shop online, bypassing the retail environment altogether. HYD For Men aims to change this by developing a full product lineup for our male customers; we will become the go-to brand for anything men need related to cosmetics. Additionally, our products are all designed to work in synergy with one another, leading to a health- Rexam can be reached by email at prescription@rexam.com or by phone at 800-321-3391. The Rexam team can be found in booth 3608 at the NACDS Total Store Expo. For more information, visit booth 2101 and 2103 at the NACDS Total Store Expo or go online to www.prasco.com. ier lifestyle and a more organized medicine cabinet. CDD: How can they improve their efforts in this area? AB: They need to be more focused on providing customers with effective cosmetic solutions instead of being overly concerned with taking direction from corporate suppliers. Consumers are smarter than ever before, and their shopping patterns show they form a relationship with stores that have their best interests in mind and satisfy their needs when they shop. When retail environments carry a full range of quality products for men, they'll please more customers and become more profitable at the same time. For more information, visit HYD For Men at booth 4745 or visit their website at www.hydformen.com.