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Saturday, April 20, 2013 Chain Drugstore Daily SMARTMOUTH MOUTHWASH CO-FOUNDER AUTHORS BAD BREATH (HALITOSIS) SECTION OF ENCYCLOPEDIA BRITANNICA Triumph Pharmaceuticals, makers of the SmartMouth line of products, was established in the mid-1990s, in St. Louis, Mo. Its Founder, Dr. Marvin Cohen, recognized a need for real solutions to a real problem: bad breath. As Chairman and Co-Founder of Triumph Pharmaceuticals, Dr. Cohen has remained committed to the education and resolution of bad breath. With the distinction of being a leading authority on the etiology, diagnosis and treatment of halitosis, Dr. Cohen brought his years of extensive research and studies into the development of the SmartMouth products. He has published 13 research projects and lectured extensively in the United States, Canada and Europe. Most notably, Dr. Cohen is the author of the bad breath (halitosis) section of the Encyclopedia Britannica, 1998 Medical Edition. Dr. Cohen's vast knowledge led to an understanding of why most fresh breath products don't work beyond an hour: they THE FUTURE LOOKS BRIGHT FOR CAMBER PHARMACEUTICALS Camber Pharmaceuticals is a wholly owned subsidiary of Hetero Drugs based in Hyderabad, India. Hetero Drugs is a pharmaceutical, research and development company that has emphasis on API production and the manufacturing of finished dosage forms. Hetero currently manufacturers and markets more than 200 products and has a robust pipeline. Camber's associate company, Invagen Pharmaceuticals, Inc.—located in Hauppauge, N.Y.—focuses on a wide range of therapeutic areas, including cardiovascular, anti-infective, CNS, antiinflammatory, anti-diabetic and antidepressants. This combination of proficiencies gives Camber the unique ability Strategic Merchandising (Cont'd. from p. 4) their prescription to be filled. This is an ideal opportunity to grab their attention with promotional displays. "We've learned that shoppers are drawn to in-store displays illustrating key moments – like sponsorships and promotions – that encourage consumers to nurture relationships with friends and family," Lupo said. "For example, our new power wing for the M&M'S® brand campaign 'Better with M™' will inspire sales when placed in a high-traffic area of the store." The sweeping Better with M Campaign will integrate across all initiatives including: NASCAR – Race Day is Better with M, a partnership with Habitat for Humanity – America is Better with IVC (Cont'd. from p. 4) CEO regarding the award. "I believe is it important to invest in the resources they need to be the best in our industry. The people and the resources are headquartered in New Jersey and IVC appreciates the commitment from the state to help our business succeed." The area of expansion will continue to be an exciting one for IVC, as increasing business is expected to reveal plans to expand in New Jersey and abroad. About IVC For more than half a century, International Vitamin Corp. (IVC) has to control every aspect of the manufacturing process, from API to finished dosage. With an impressive list of additional products scheduled for this year, Camber is poised to become one of the largest generic pharmaceutical suppliers in the United States. Camber's state-of-the-art facilities and features include four FDA-approved sites for API, three FDA-approved sites for finished goods, more than 100 DMFs filed, and facilities and joint ventures in India, the United States, South America, Europe, Middle East, Africa, Asia and Australia. Camber also is pleased to announce it has received VAWD® (VerifiedAccredited Wholesale Distributors) M, special promotions and seasonal. Seasonal candy represents 50 percent of confections sales for the drug channel, so retailers can capitalize on this by placing secondary seasonal displays in strategic locations. Popular seasonal items include singles in holiday shapes, such as new Snickers® brand Peanut Butter Pumpkins for Halloween and Twix® brand Santa's for Christmas. Since more than 70 percent of confectionery brand decisions are made inside the drug store, secondary displays will ultimately convert shoppers into purchasers. For more information, visit strategic exchange space 240 at the 2013 NACDS Annual Meeting and go online to www.mars.com. been producing some of the highest quality nutritional supplements for mass merchandisers, chain drug stores and grocery retailers―as well as prescription and over-the-counter drug products for contract customers through its Intergel Pharmaceutical subsidiary. IVC offers tablets, capsules, soft gels, gummies, powders and orally disintegrating quick dissolve tabs. For more information, contact Stephen Rosenman, Vice President, Marketing by calling 732-625-7169 or emailing Stephen.Rosenman@ivcinc.com. Be sure to visit Meeting Space 306 at the NACDS Annual Meeting. only provide temporary solutions, as they ignore the underlying cause of bad breath. SmartMouth works to eliminate and prevent bad breath gases from forming. SmartMouth's revolutionary and patented zinc ion technology was invented by Dr. Israel Kleinberg, Chairman of Oral Biology and Pathology, at the State University of New York, Stony Brook. With this groundbreaking technology, Triumph Pharmaceuticals has worked to educate the world about this truly amazing breakthrough, providing all day fresh breath. Today's SmartMouth lineup includes SmartMouth, a 12-hour fresh breath mouthwash; SmartMouth Advanced Clinical Formula for 12-hour fresh breath plus anti-plaque and anti-gingivitis benefits, SmartMouth On The Go packets offering the consumer 12-hour fresh breath anytime, anywhere; SmartMouth accreditation from the NABP® (National Board of Pharmacy). Kon Ostaficiuk, President of Camber Pharmaceuticals, sees the VAWD accreditation as a fundamental step in the evolution and growth of Camber as a leading generics supplier. "Camber's new state-of-the-art distribution facility allows us to respond to the needs of our customers with increased efficiencies and accuracies," Ostaficiuk said. "The VAWD accreditation from the NABP gives our customers the added assurance that we are complying with all of the best practices in the 17 Toothpaste for a white, bright smile and the perfect complement to fresh breath, SmartMouth Gum, a refreshing opportunity to help overcome one's worst lunch choices; and SmartMouth Mints for a delicious burst of flavor throughout the day. The science of SmartMouth is addressed consistently with dental professionals. The SmartMouth brand message is sold many times every day with informative television ads, and most notably from personal testimonies heard on the radio by a large number of the nation's leading talk show hosts and influencers including Bill O'Reilly, Dennis Miller, Chuck Woolery, Dr. Drew, and many others. For more information, please contact Andrew Burch, President, at 314-882-2610 or Aburch@smartmouth.com. The company website is www.smartmouth.com. industry. We are committed to providing the highest level of quality and service available as we continue to grow our business and expand our product line." Located Piscataway, N.J., Camber Pharmaceuticals is a fully integrated international pharmaceutical company that maintains quality and integrity in all its products from API manufacturing to finished dosage. For more information about Camber Pharmaceuticals, visit www.camberpharma.com or call 732-529-0430.