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AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS Saturday, April 20, 2013 DR. SUSANNE COHEN EXPLAINS BAD BREATH TO DENTISTS, PHARMACISTS, CONSUMERS AND US Oser Communications Group NEWELL RUBBERMAID: BECOMING THE PARTNER OF CHOICE FOR GROWTH Dr. Susanne Cohen is a nationally recognized "bad breath" expert and CEO at Triumph Pharmaceuticals, makers of SmartMouth and SmartMouth Advanced Clinical Formula Mouthwash products. SmartMouth products are sold in more than 50,000 stores nationwide, including nearly all chain drug stores, mass merchandisers and most leading supermarkets. Chain Drugstore Daily asked Dr. Cohen about the topic of bad breath and SmartMouth. I recently joined Newell Rubbermaid to take great brands like Rubbermaid®, Sharpie®, Paper Mate®, Goody®, Graco®, Calphalon® and Dymo® and make them really matter in the marketplace. The fact is, we've been a little bit fragmented in how we approach our customers. That's changing now as we leverage our total platform of trusted brands to become the partner of choice for growth. Continued on Page 23 Continued on Page 23 CROSSMARK MPG DRUG DELIVERS ACTIONABLE INSIGHTS FOR RETAILERS, MANUFACTURERS An increasing number of retailers and manufacturers in the drug channel are looking for the best ways to leverage shopper data. But making the data actionable is not always easy. Drawing on one of the industry's leading business insights teams, CROSSMARK MPG Drug provides data insights that drive revenues and profits for clients and retailers and create more enjoyable shopper experiences for the consumer. Continued on Page 33 By Joe Cavaliere, Chief Customer Development Officer, Newell Rubbermaid DIVERSIFICATION, QUALITY, SUPERB RELATIONSHIPS ARE KEYS TO GROWTH FOR AMNEAL Palm Beach PROTECT YOUR SKIN WITH SUN & SKIN CARE RESEARCH An interview with Nestor, Executive President, Sales Marketing, Sun & Care Research. Tom Vice and Skin CDD: Tell our readers about your company. What's your main line of business? TN: Sun & Skin Care Research was founded in 1989 and is dedicated to improving and protecting the health of your skin in and out of the sun, every day and everywhere. The company develops, Need a reason to enjoy soft drinks in the new year? How about TEN™? Dr Pepper Snapple Group (NYSE:DPS) recently introduced 10-calorie versions of five of its most popular soda brands.With the launch of 7UP TEN®, A&W TEN® Root Beer, Sunkist® TEN Orange Soda, Canada Dry TEN® Ginger Ale and RC TEN® Cola, DPS says consumers can get both the great taste they love in their favorite soft drinks and low calories. The sodas use a unique blend of caloric and non-caloric sweeteners to Continued on Page 20 Continued on Page 33 DAVID BIERNBAUM: PROVIDING CONSUMER GOODS, RETAIL INDUSTRY LEADERSHIP SINCE 1977 CP: I'm pleased to report that Amneal now offers more than 250 products across multiple therapeutic categories If you walk into any chain drug store, mass merchandiser, or supermarket HBC section you will find dozens of products that David Biernbaum and his teams have landed there, influenced, and often developed and grew over a period of many years. Biernbaum has taken many brands from start up to full maturity often resulting in significant profits for his branded client companies. Chain Drugstore Daily had a chance to ask Biernbaum about his modus operandi. Continued on Page 23 Continued on Page 33 Chirag Patel, President and Co-Chairman, Amneal Pharmaceuticals, LLC, talks about the company's extensive portfolio and pipeline of generic medicines plus plans for future growth. CDD: Can you give us an overview of your product mix? DR PEPPER SNAPPLE DIALS THE FLAVOR UP TO 'TEN' WITH FIVE NEW LOW-CALORIE SODAS THE GROWTH OF SPECIALTY PHARMACY By Ned Finn, Vice P r e s i d e n t , Healthcare Network Specialty pharmacy drugs are typically very expensive, highly complex therapies, but they have the potential to improve the quality of life in patients living with chronic conditions like Multiple Sclerosis, Rheumatoid Arthritis, Crohns disease, Psoriasis and Growth Hormone deficiencies. In some cases these drugs are life sustaining and extend the lives of patients living with serious conditions, Continued on Page 33