Issue link: http://osercommunicationsgroup.uberflip.com/i/247150
AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NIGA Tuesday, March 26, 2013 Oser Communications Group Phoenix MULTIMEDIA GAMES BOASTS NEW SMOKIN' HOT JACKPOTS LOYALTY MARKETING PROMOTIONS THAT WORK FROM RYMAX An interview with Paul Gordon, Vice President of Sales, Rymax Marketing Services. PG: Today's player has greater access to information and is looking for immediate gratification. We are increasingly building view-only web-based platforms that allow players to view the rewards catalog from home and create their wish lists. Prior to the promotion, the player can do his or her homework on what they desire to earn and where he or she stands in terms of obtaining the reward. The redemption is done on site at the casino, which is a great opportunity for player hosts to engage with their players as they interact during the redemption experience. Most importantly, we keep the product selection very current as the website is an extension of Multimedia Games thinks its latest premium product series Smokin' Hot Jackpots™ will be a big hit with casinos and players alike with its innovative Progressive Heat-Up™ feature, 11-tier progressive, and classic three-reel, high denom styling. Initially being released with Top Shelf® and Smokin' 777®, two original MGAM titles, MGAM plans to release a new game every other month, totaling six new releases by year's end. "All of the titles we're planning on bringing out for Smokin' Hot Jackpots have been previous good performers, and we feel they will become great performers with the addition of the 11-tier progressive and new 'heat-up' feature," said Brad Johnson, VP of Product Management and Marketing. Smokin' Hot Jackpots builds on MGAM's classic three-reel, high denom mechanicals by adding an 11-tier progressive and distinctive Smokin' Hot Jackpots top box Continued on Page 21 Continued on Page 21 GN: What is unique about your player loyalty programs? FORT MCDOWELL CASINO: IT'S ALL RIGHT HERE CREATING AN EDGE IN A MATURE MARKETPLACE: THE VIEJAS CASINO RESORT By Joseph J. Baruffaldi, Jr., AIA, Senior Associate and Senior Project Manager, JCJ Architecture With a Las Vegas-style casino, multiple dining options and live entertainment, Viejas Casino has developed as a "Best in Class" entertainment facility serving the southern California marketplace. As the southern California gaming market matured, Viejas executives realized improvements were required to maintain the Best in Class standing, to attract new and diverse guests to the facility, and to distinguish itself from other regional properties. Viejas engaged Swinerton Builders/JCJ Architecture to make select changes to existing and expand the property with a new hotel and pool. It was determined that the hotel needed to anchor the property's transformation and that its design needed to provide Viejas with a distinct product – different from all Fort McDowell Casino, Arizona's original casino and premier destination is only minutes away on State Highway 87 just outside of Fountain Hills, offering a panoramic view of the beautiful Superstition Mountains, Four Peaks and Red Mountain. Visitors have choices of gaming, fine dining, championship golf and entertainment, framed by the majestic beauty that is one of Arizona's most scenic locations. Fort McDowell Casino has the latest state-of-the-art slot machines, poker, bingo, keno, six restaurants and lounges and some of the finest entertainers. The casino also offers free transportation throughout the metro valley. Continued on Page 21 Continued on Page 15 TRIBAL FIRST FILLS UNIQUE NICHE WITH ITS INSURANCE OFFERINGS TO INDIAN COUNTRY VISIONTRON ALWAYS DELIVERS WHAT IT PROMISES Gaming News talks with Joe Torsiello, Vice President of Visiontron Corp. about the company's high-quality Americanmade products. An interview with Donald Molloy, First Vice President, Tribal First. JT: Visiontron is known for manufacturing high-quality crowd control stanchions and related products. We actually started almost 50 years ago in the airline industry focusing on arrival and departure boards. Eventually we started making queuing stanchions for airlines and security areas. The majority of our business is with our Retracta-Belt® and Conventional Post product lines. We still offer signage and other accessories, but crowd control is now our main focus. DM: We started handling tribal claims in 1994 for tribes who were self-insured under the Tribal First program. With the growth Indian Country had experienced, our operation continued to grow as well. It's been an amazing journey. Today, we have four claims offices across the United States, and have now handled more than 175,000 claims on behalf of our tribal clients. GN: Tell our readers about your company. What's your main line of business? Continued on Page 15 GN: Tell our readers about Tribal First's claims operation. How long have you been administering claims in Indian Country? GN: And is this still for self-insured tribes? Continued on Page 15