Issue link: http://osercommunicationsgroup.uberflip.com/i/246775
102 Saturday, March 02, 2013 Inglow (Con't. from p. 1) flameless candles come from? JB: Demand for flameless candles originated with a desire for an authentic candlelight experience without the dangers posed by open flames. Although beautiful and elegant, traditional candles can cause devastating home fires. In fact, recent figures from the U.S. Fire Administration show that there are more than 15,000 candle fires each year. And, of course, Inglow® candles are safe for use around children and pets, providing parents and homeowners a sense of security. Interestingly, today, retailers are finding continued growth in sales and profit of flameless candles is being driven by the range of design, features and effects that can be achieved by Inglow flameless candles over traditional candles. Telebrands (Con't. from p. 1) ing company TeleBrands. Khubani has had a remarkable career marketing products which consumers crave. Beyond the commercial achievement, Khubani has a passion for helping inventors succeed through his Inventors Days, where he meets at-home inventors to review their ideas and give them advice. Here, he shares some of his thoughts on 30 years in business, the industry, what works, and why it's so important to give back. KNSD: TeleBrands has succeeded for 30 years – to what do you attribute that success? AK: When I started the company, I was still a student in college looking to find and marBlueair (Con't. from p. 81) clable materials, such as steel and glass, have been used in the construction of the new air cleaner, while the ultra-silent fan operation uses less electricity than a low-energy light bulb. KNSD: What sets Inglow apart from the competition? Kitchenware News & Housewares Review Show Daily JB: Four key benefits: First, we are the only flameless candle company that can offer the patented, realistic wick design which allows our flameless candles to look most like a traditional candle. Our patented design means our competitors must have visible LEDs that take away from the décor statement of a candle, and limits the design and lighting effect possibilities. With Inglow the patented wick and embedded LED allow us to offer designs, shapes and sizes that no others can match, and enables us to offer products like our new weather-resistant outdoor collection. Second, our industry-leading battery run times. This is exclusive to Inglow, as our proprietary technology allows our candles to run on fewer batteries for longer periods of time than any others in the marketplace. Consumers, therefore, do not encounter the hassle and expense of frequent battery changes. Third, Inglow offers a truly realistic flicker and glow. Some flameless candles have a predictable, and strobe-like, "up and down" flickering pattern from an exposed LED. Our experienced in-house engineers design our candles to be convincing for even the most astute candle lovers, whether on or off. We are continually working on innovations that make it easier to enjoy the beauty of flameless candlelight, while introducing designs and capabilities that could never be achieved with traditional candles or flameless candles with exposed LEDs. We were the first to introduce timer technology, and are proud to have introduced convenient remote control technologies to our line, with remote controls that lead the way in features, functions and longevity. KNSD: What's new and exciting for Inglow at this year's International Home + Housewares Show? ket consumer products that provide solutions to everyday problems, are available at an affordable price-point, reach mass audiences and have that "wow" demo. Today, the same holds true. We review products daily searching for the next hit. Retailers can count on TeleBrands to stock shelves with items that will resonate with shoppers, resulting in rapid sales and fast new-product turn around. new products in such categories as housewares, pet and beauty. We meet inventors at trade shows and through colleagues. At TeleBrands, we have built a network of entrepreneurs through our Inventor Days events held throughout the country. Those with consumer products can apply by emailing BigIdeas@TeleBrands.com. We find some incredible products through athome inventors. AK: We're proud that 2012 brought us success with OrGreenic, Aluma Wallet, Olde Brooklyn Lantern, Sticky Buddy, Lint Lizard, InstaBulb, Slim Away, Plaque Blast, Pet Rider, Bake Pop, Slice-O-Matic, among others. We are constantly on the lookout for AK: We are looking forward to a terrific 2013. Pocket Hose is our addition to the gardening category. Small and lightweight enough to fit in a pocket and hang or store anywhere, this garden hose expands to a full-sized hose. When water is turned off, it shrinks back to its original mini size. Rabbit TV is a USB that provides free access to more than 2,000 internet TV stations and more than 9,000 radio stations for use at home, hotels, airports or any location with internet access. Rabbit TV works on any PC, desktop or laptop and requires no installation or monthly fee. The Who Knew book offers 10,001 tips for saving time and money. Authors Bruce Lubin and Jeanne Bossolina Lubin have researched simple solutions to everyday problems. Who Knew is sure to be a must-have for every consumer in 2013. KNSD: TeleBrands had another banner year. How do you continue to find winners? "Innovated with love in Sweden for a world where clean indoor air should be a human right, we've given the Blueair Sense a blockbusting, cool design that will make indoor air purifiers as natural a part of the home as a fridge or vacuum cleaner," said Pihlträd. KNSD: What products are you most excited about at this year's show? Sold in over 50 countries around the world, Blueair air purifiers deliver cleaner indoor air for enhanced user health and wellbeing in homes and offices more efficiently than any competing product. A Blueair air purifier works silently to remove allergens, asthma triggers, viruses, bacteria and JB: In addition to our full line of core and décor flameless wax pillars, our seasonal items and wide variety of shapes and sizes, we have an exciting line of outdoor pillars that enable consumers to enjoy the ambiance of candlelight in an outdoor living space. This weather-resistant line is made of plastic to protect them from a wide array of weather situations. The outdoor line features the same flicker and glow, superior battery run times, timer and remote control technology, and patented wick designs as our regular line of flameless candles. Stop by booth S4254 to see our exciting innovations, visit www.inglow flamelesscandles.com or email sales@niinorthern.com. For more information, visit TeleBrands at booth L12147 and be sure to check out www.telebrands.com. other airborne pollutants from all indoor environments. Founded in 1996, Blueair has production facilities in China, Sweden and the USA. To learn more about Blueair's products, visit www.blueair.com.