Issue link: http://osercommunicationsgroup.uberflip.com/i/246775
92 Saturday, March 02, 2013 Fissler (Con't. from p. 1) FR: Fissler USA has experienced a sales increase of more than 50 percent in last year. More and more of our specialty independent partners wanted to add Fissler to the six other great brands they already buy from Roland. By bringing Fissler under the Roland umbrella, it makes ordering and shipping much easier for our partners since they can now order pressure cookers and juicers on the same PO. KNSD: Where is the new growth coming from? FR: Positive media exposure has driven a huge growth of interest in pressure cooking. The Fissler Vitaquick Better Living Products (Con't. from p. 1) MA: Better Living Products™ was established in 1991 with a mission of supplying every home with a practical and convenient way to eliminate shower bottle clutter. We continue to be best recognized for pioneering the shower dispenser category and for being the leader in this market with our award-winning product, The Dispenser™. Over the years, we have expanded our product offering to address the growing need for bathroom organization and products that simplify our lives. 2011 marked Better Living Products' 20th year of designing, manufacturing and marketing unique, high-quality bath and shower organization products. KNSD: What makes Better Living unique? Essenergy (Con't. from p. 1) ML: You know, that is a good question! We actually called our customers and asked them. Here is what we discovered: It's a top seller with people who want fast, easy and healthy. People who are looking for fast and easy seem to be busy moms, couples who cook together and people who work for long hours. People who want to eat healthy also want fast and easy, plus they are watching their weight, eating for two or are a new mom looking for optimum nutrition. We have noticed a big boom in people who have health challenges, especially gluten-sensitive people—that's a big one. One in 15 people say they have this challenge. Our products support them in making fast, easy, safe and healthy ultranourishing meals. Also, you must have noticed, there is a big trend growing in cooking whole Neat-Oh! (Con't. from p. 4) new global Star Wars license with multiple products already available in stores and online! KNSD: What products do you see as being hottest this year? DF: Neat-Oh!'s new for 2013 line includes the LEGO Chima Battle Arena pressure cooker line was selected as the number one pressure cooker by Cook's Illustrated, where it was singled out as the only pressure cooker that achieved 15 psi (250 degrees Fahrenheit) inside. And the Wall Street Journal recently picked it as a favorite, citing the easy on/off lid design. Consumers are asking for Fissler by name when they want the best in pressure cookers. The Original Pro Collection, a full line of classic stainless steel cookware, also continues to grow as the Fissler brand grows. KNSD: Along with the great media exposure, what else is Roland doing to help retailers? FR: We continue to offer our specialty MA: With a focus on innovation, we are constantly introducing products that are functional and practical – providing time saving convenience during our daily routines. Our mission is to make our customers' lives a little easier through having an organized bath. Key to these innovations is the simplicity of installation. All of our products are designed to be installed quickly and easily – many without the use of tools. High quality and durability is paramount for our products to be successful, especially since most of our products – whether they are shower dispensers, baskets, or caddies – find their home within wet and humid shower environments. We have chosen to concentrate on utilizing honest materials, such as stainless steel, chrome and aluminum to deliver the absolute best quality to our customers with products that organic foods. This market is exploding— and these people are passionate about their eco-conscious food and how they prepare it. Many are vegetarian, and many are not, but they are all choosing healthy cookware. Lots of people who practice yoga and exercise know VitaClay provides whole meal cooking solutions that will not compromise their health. It is lead-free, aluminum-free and non-stick chemicalfree which is so important to them. And of course, it is super fast and super easy to use. People love how easy it is to program. Just set it and forget it. And we haven't even mentioned how it seals in enzymes and nutrients for best texture and taste. KNSD: Have you noticed a new trend in the marketplace? ML: Actually, yes! This might seem to be under the radar, but it's actually a huge group and all over the United States. The and the LEGO Friends Wristlet. Our new Darth Vader ZipBin® Case is the only soft sided Darth Vader bust in the market. KNSD: What distinguishes your product(s) from the competition? DF: Backed by more than 71 awards and endorsed by parents across the globe, we bring the highest quality prod- Kitchenware News & Housewares Review Show Daily independent partners in-store video displays, demonstrations, cooking events, brochures, recipes, and training that help them educate the consumers about pressure cooking. Additionally, we offer freight support, staff incentives and demo programs. KNSD: What are the other lines that Fissler will be joining at Roland? FR: With the new integration, retailers can place orders with Roland Products Inc. for Fissler's best-selling pressure cookers, cookware, cutlery, induction stove and kitchen gadgets, along with Roland's other brands: Hurom Slow Juicers, Goodbye Detergent! eco cleaning scrubs, Fabrikators kitchen accessories, Drosselmeyer blend in seamlessly with contemporary home décor. KNSD: What's new from Better Living this year? MA: Better Living is launching a number of new product innovations for 2013. We are excited to showcase the new range of FineLine Shower Organizers™ by Better Living at this year's International Housewares Show. Stylish and practical, the new FineLine shower baskets provide an elegant solution to organize your shower area. These beautifully designed and generously sized stainless steel organizers can be installed onto any surface without the use of tools, using waterproof silicone glue for a secure bond. Another new product is The Extendable Squeegee™. Crafted of young urban homesteaders are bringing nourishing traditions back in a big way— whole grains and one-pot meals, soups, stews and bone broths are big with this group who love high quality meat. They cook more than once a day and many are in cooperative living situations. KNSD: You keep updating your VitaClay Cookers. What does the 3rd generation offer? ML: People are bringing back fermentation! We have a new patented Low Temperature Yogurt Maker. It preserves the probiotics so important in helping absorb vital nutrients, making it a healthy choice for people who want to protect, support or heal their intestinal tract. And guess what we just discovered? You can germinate rice to potentiate the nutrients on the yogurt setting. Maybe you're not familiar with this yet, but there's a lot of ucts to our customers. We have a saying around the office – Contain the Mess, Not the Play – and we work hard every day to guarantee our products do everything they can to accomplish that goal. KNSD: How can our readers find out more about your company? DF: Any interested readers should head over to our Facebook page (www.face- nutcrackers and shellfish pliers, Bisbell magnetic knife solutions and GarlicCard/GarlicCone accessories. KNSD: What does the future hold for Roland? FR: We are rapidly growing thanks to the support of the specialty independents and their hard work. So, our focus needs to remain on supporting the independents and helping them be successful. We plan to keep bringing the most innovative, health-conscious and unique products for the home to the North American market. For more information, visit booth S3011 at the 2013 IH+HS. Be sure to visit www.rolandinc.com, call 323-731-1111 or email sales@rolandinc.com. light-weight, rust proof aluminum, the Extendable Squeegee also has an ergonomically curved handle, extending to 18 inches. Even with the squeegee not extended, it is the longest shower squeegee on the market, at 12 inches. The Extendable Squeegee has the same metal reinforced rubber blade holder as used in industrial applications for year and includes an easy-hook handle design with suction for quick inshower storage. The Extendable Squeegee by Better Living is the best shower squeegee yet! For more information about Better Living's new range of products, please visit www.betterlivingproducts.ca, call 800-487-3300 and stop by the Better Living exhibit at booth N7801 to discover new sales opportunities! information coming out now about the benefit of soaked and germinated grains. KNSD: You always get great reviews from top magazines, such as Good housekeeping and Mercury News… Who's reviewed you this year? ML: Believe it or not, WIRED magazine. A computer magazine. They really understood why VitaClay is special. They loved it. We were also voted "Top Kitchen Pick" from Weight Watchers. They found that VitaClay is really a great way to get the most nutritional benefit from each serving. For more information, visit booth L11035 at International Home + Housewares Show. After the show, be sure to visit www.vitaclaychef.com, call 888-880-0912 or email Michelle_Liu@essenergy.com. book.com/ZipBinProducts) and our Twitter (www.twitter.com/neat_oh) for information on all things Neat-Oh! They can also learn more by heading to our website and checking the Neat-Oh! blog (www.neat-oh.com). For more information, call 847441-4290 or email dee.farrell@ neat-oh.com.