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Kitchenware News & Housewares Review Show Daily MOHAWK FLOORCARE ESSENTIALS: CLEAN THE FLOOR, SAVE THE PLANET Experts say 90 percent of flooring consumers ask how to clean and maintain their floors at the time of a flooring purchase. Generally, those consumers want the most effective and efficient cleaning products. But growing concern over the safety of product ingredients has many people confused. Does one have to choose between cleaning effectiveness and one's health? Or is the safety issue somewhat exaggerated? Typical household cleaners can contain soaps, various toxins and surfactants that remain on surfaces after cleaning. Anyone walking on or touching freshlycleaned areas ― especially floors, the most touched surfaces in the home ― is in contact with these residues. Because they crawl, play, lie and sit on floors, pets and children have even greater exposure to chemicals left behind by cleaners. These sticky residues also re-attract soil to the cleaned area. That's why justcleaned places seem to get dirty even faster than other areas: the residue left behind by cleaning agents actually acts as NEWAY INTERNATIONAL HOUSEWARES: TOP-RATED QUALITY COOKWARE John Wei Shen of Neway International Inc. reveals what makes his company unique. KNSD: Tell our readers a little about your company. What's your main line of business? JWS: We design and make high-quality cookware and bakeware products, our Cooks Standard™ Multi-Ply Clad Line is a Top Rated No. 1 in quality and design. The cookware features a unique designed handle, which was awarded a patent in the U.S. Patent and Trademark Office in 2011. The cookware handle provides a comfort grip as well and stays cool during cooking use. Since we introduced this line of cookware two years ago, it quickly became very popular in market. Now, when you search Google or Amazon and many other marketplaces, you will find many customer reviews on this cookware telling you why they are in love with this cookware. KNSD: What would you say makes your company unique? JWS: Quality, quality and quality! KNSD: What was the most significant event or series of events affecting your company in the past year? EXHART GARDEN DECOR BRINGS YOUR GARDEN TO LIFE By Michael Weiser, EVP Sales and Marketing Exhart is in the business of selling fun. The company is family-run with first and second generation working together for nearly 25 years as they continue to innovate and think out of the box. Its product line spans a wide range of proprietary home and garden décor including garden stakes, wind chimes, statuary and accent lighting. The garden décor category has grown leaps and bounds over the past 10 years and Exhart has been a leader in the industry using a simple formula of combining fun, color, quality and motion. With the advent and growth of the "outdoor room" concept, households have embraced the outdoor lifestyle to the point where it has become a way of life for most families. Even in tougher economic times, consumers continue to invest their time and hard earned dollars into beautifying their gardens and backyards. ECO-HEATER BRINGS EFFICIENT AND ECONOMICAL HEAT TO HOMES AND OFFICES Effective, efficient and economical: ECO-heaters are wall-mounted ceramic convection space heaters that use 28 percent of the energy that typical space heaters consume, warming a typical bedroom using only 400 watts. The newest generation is the T400 that has a built-in digital thermostat, giving greater control for a constant room temperature. The T400 uses Silent-Flow technology, instead of a noisy fan to push air around a room. Silent-Flow relies on the natural process of heat rising to keep warm air circulating throughout a space. The T400U heats the air between the unit and the wall, so the warm air then rises and flows through the room. An ECO-heater is made of ceramic, and is ideal for heating rooms varying in size from 10 foot by 12 foot up to about 10 foot by 20 foot dimensions, depending on the room's construction Saturday, March 02, 2013 29 a magnet for soil. Mohawk FloorCare Essentials eliminates both problems with a complete natural cleaning system for carpet, hardwood, laminates, vinyl, tile and grout. These easy-to-use cleaners contain no soaps, detergents, harmful residues or damaging surfactants that re-attract soil. All Mohawk FloorCare Essentials products, in 100 percent recyclable containers, are totally biodegradable and safe for families, pets and the environment―absolutely no toxicity. In fact, Mohawk FloorCare Essentials is recognized by the EPA's dis"Designed for the tinguished Environment" program which considers all product components: manufacturing, packaging, toxicity to user and environment, emissions, instructions and training. Mohawk FloorCare Essentials' allnatural proprietary technology was developed by Mohawk, a global leader in flooring. Mohawk FloorCare Essentials provides superior efficacy and safe formulation―the right way to clean. JWS: The International Home+ Housewares Show gives us a great opportunity to attract new customers, and because our service and quality are highly appreciated by customers, our customer retention rate is almost 100 percent. cookware line, with a finely designed full-body clad metal handle to allow air to flow through, keeping the handle cool. KNSD: Did your marketing strategy in the past year provide you the overall position you had projected? JWS: Yes, we are getting more and more market share, our growth rate is unbelievably fast. KNSD: Are you introducing any new products this year? JWS: We are expanding our most successful Cooks Standard high-quality Exhart's product line gives consumers the opportunity to add their own personal touch of style to their homes. Most of its best-selling products integrate whimsical color with wind-powered motion. And quality is a key factor in everything the company offers. Its products are mostly handmade and hand-painted giving them a truly artistic look and feel. With retail price points between $3 to $150, the company's product line varies from hot impulse items for kids and adults up to garden art statuary and lighting that can be a centerpiece of any yard or garden. In 2013, Exhart partnered with some of the most recognized con- integrity and configuration. Additionally, ECO-heaters are scalable so multiple units can be used for larger spaces like basements. ECO-heaters have a slim and versatile design and it can be painted with Latex paint, so it blends into any room decor. ECO-heaters can be easily installed in 15 minutes and simply plug into a wall outlet. The T400's built-in digital thermostat, allows constant temperature in the room. The zone heating method allows people to warm areas where it is needed, and not waste energy warming their Visit booth N8464 to see all the Mohawk FloorCare Essentials products. For more information, call 800241-4900, ext. 29298, or visit www.mohawkflooring.com/floorcare. KNSD: Where is your current product emphasis? JWS: Our online marketplace. KNSD: Tell our readers about your trade show objectives, plans, products, promotions, etc. JWS: During the trade show, we will show most of our product line, and many new item first available in 2013, we welcome distributors as well as sales reps. For more information, call 626-5132830, e-mail sales01@newayusa.com, visit www.newayusa.com or stop by Booth S-4811. sumer brands in the world to expand its offering to reach a growing segment of the gardening boom: kids and young adults. New products include Angry Birds, Hello Kitty, Smurfs and Nickelodeon's Dora and SpongeBob – with more to come. These are hugely popular brands that kids adore and their parents grew up enjoying as well. For more information, visit www.exhart.com, email sales@exhart.com or visit booth S3854 at the International Home + Housewares Show. entire home using their central heating system. Since the ECO-heater T400U requires 70 percent less energy than typical space heaters, (400 watts instead of 1500 watts), this can equate to savings of up to 50 percent on monthly heating costs. Visit ECO-heater at booth L13333. For more information, be sure to visit www.ecoheat.com, email marketing@ecoheat.com and call 321-474-3399.